Impact of Retail

Store Design &

Layout on
Customer Mind
Group- 1
007 Anant Kriti
099 Anurag Kumar Pandey
Retail Store Design
Retail design helps to tell the story of the brand
and the product, educating consumers about the
product and - ultimately - making the items on
display more desirable in order to make a sale.

• Objectives of the Store Design : -

Positively influence customer Behaviour
To guide the customer around the store
and entice increase purchase.
To create effective merchandising
Presentation.
To create balance between sales and
shopping space.
Retail Store Design Elements

Layouts Signage and Graphics Feature Area

Impact of Retail Store
Design on Customer
Mind

• Steer Customers towards the Store

• Eye-catching Visual Merchandising
• Spend more time in store
• Positive Influence on Purchase
Behavior
• Impulse Buying
• Free Space around store
Retail Store Layout

Store Image Space Productivity

Impact of Retail Store
Layout on Customer
Mind

Four types of layouts

 Grid
 Racetrack/Loop
 Free Form
 Herringbone 
Grid Layout
Free-Flow
Layout
Racetrack/loop
Layout
Herringbone
Layout