Subway is the world's largest sandwich chain, which consists of a
network of 43981 restaurants in 110 countries which is operated by
different franchisees and has an annual revenue of the around $10 billion.-Giant subs, Sandwich platters, Subway to GO! Services Their primary target market is those in the age group of 18 and 35 Subway products have a higher price than their competitors in the market. But it's because they make sure to serve high-quality products to their customers. Market Attractiveness Comparison Indicator/Copuntry New Zealand Singapore Egypt GNI/capita ($US) 42,450 54,920 3,586 GDP growth rate, % 3 3.6 4.2 Population 4.5 M 6M 99.4 M Ease of doing business 1/86.8 2/86.2 114/60.1 rank/score Starting a business 1/100 4/98.2 90/87.3 rank/score Registering property 2/94.6 21/83.1 130/55.0 rank/score Getting credit 1/100 37/75.0 67/65.0 rank/score Paying taxes 9/91.0 7/91.6 156/55.1 rank/score Trading across 63/84.6 47/89.6 171/42.2 boarders rank/score Resolving insolvency 36/69.5 27/74.3 104/42.2 rank/score Political stability index 3/1.49 4/1.47 171/-1.21