Creativity and Innovation

in Tourism

Presented by
MBA – Tourism@PU Ramakrishna kongalla 1
 CREATIVITY IN TOURISM
Creative
spectacles

Creative
spaces

CREATIVI
TY

Creative
Tourism

2
MBA – Tourism@PU
 CREATIVE TOURISM
 Creative tourism depends far more on the active
involvement of tourists.
 Creative tourism involves not just spectating, nor
just ‘being there’, but reflexive interaction on the
part of tourists
 Gives different experience to tourist with lot of
practical memories

3
MBA – Tourism@PU
 ROCK GARDEN
 Chandigarh rock garden is an epitome of Creativity and Innovation.
 It is a unique garden that consists of various art objects.
 But the best part about the rock garden is that each of its artwork
has been made by using industrial & urban waste.
 It is located in Sector 1 between the Capitol Complex and Sukhna
Lake.
 The credit for laying its foundation goes to Nek Chand, who was the
then Road Inspector in the Engineering Department of Chandigarh
Capital Project.
 Rock garden has been established in the form of an open-air
exhibition hall
 Rock garden in Chandigarh, India is a unique creation and Tourists
come from different parts of the world to see this amazing garden.
4
MBA – Tourism@PU
 5
MBA – Tourism@PU
 CACTUS GARDEN
 Cactus Garden near Chandigarh, India is the largest succulent
botanical garden of Asia.
 It is located at a distance of about 8 kms from the city of gardens.
Situated in the heart of the city of Panchkula, it covers a total area
of 7 acres.
 Cactus garden is known for its rare & endangered species of Indian
succulents.
 You can spot nearly 3500 different kinds of species over there.
Chandigarh Cactus Garden was set up in the year 1987.
 This unique garden consists of three green houses.
 It has been drawing more and more crowds every year, consisting
not just of tourists, but botanists also.

6
MBA – Tourism@PU
MBA – Tourism@PU
7
 Some of the Creative activities are
 Not only painting exhibition, make tourists to
involve in painting (Awesome experience)
 Making tourists involved in gardening in Eco
tourism spots
 Work shops at the spots
 Teaching making of handicrafts
 Wood, Bone carvings, cloth weaving
 Teaching dances and arts
 These activities leave them good memories
8
MBA – Tourism@PU
 INNOVATIONS IN TOURISM
Innovativ
e Tourism
FashionT
ourism

Wine Agri
Tourism Tourism

Ski Art
Tourism Tourism
Space
Tourism 9
MBA – Tourism@PU
 Agri-Tourism is the practice of attracting travelers or visitors to an
area or areas used primarily for agricultural purposes.
 Agri-Tourism is small-scale, low-impact, and, in most cases,
education-focused.
 Because landowners operate the majority of farms, opportunities
for uniqueness and customization are limitless.
 Many agri-tourism activities require only a small farm crew in
order to be successful.
 For instance, farm tours, bed and breakfasts, Tractor / bullock cart
rides, grapes, mangoes, and other horticulture farms, by product
farms, birds / animal zoos, and many other activities may be
operated with little additional investment in labor.
 The business
MBA – Tourism@PU operator is limited only by his or her own creativity.
10
 11
MBA – Tourism@PU
 

Overnight stays: Lodging and camping 

· Bed and breakfast
· Camp sites
· Youth camp
· Farm vacation (farm stays, feeding animals, picking fruit/vegetables)
· Day trips/picnics
· Weddings, receptions, honeymoons
 
Special events and festivals
 · Music festivals
· Holiday celebrations
· Harvest festivals
· Rural Festivals/ Jatra
 
Off the farm
· Farmers' markets at taluka place
· Taluka Milk Collection centers Village fairs
· Roadside produce stands
12
 MBA – Tourism@PU
13