IndiaCan Education

Pvt. Ltd
Market study – Education Sector

 the size of the education sector is expected to

double to US$ 50 billion by 2015
 the rise in government expenditure along with an
increase in middle-class income
 the size of the education sector currently is
pegged at US$ 25 billion, with higher education
market estimated at US$ 15 billion
 The government is planning to spend about five
per cent of gross domestic product (GDP) in
the next five years on education, as per the study.
 The education sector is also witnessing increase in
hiring activities as per the employment indices of
online job portals Naukri.com and Monster India
 In the month of June 2010, the indices for
Monster India and Naukri.com went up by 9
per cent and 10 per cent, respectively.
Pearson – About

Pearson is USD $9bn international media company with world-

leading businesses in education, business information and
consumer publishing

Pearson in education
Pearson is the world's leading education company. From pre-
school to high school, early learning to professional
certification, our curriculum materials, multimedia learning
tools and testing programmes help to educate more than 100
million people worldwide - more than any other private
enterprise.

Financial Times Group

The Financial Times Group, one of the world's leading business
information companies, provides a broad range of business
information and multimedia services to the international
business community

Penguin Group
The world-famous Penguin brand is the label of quality from
novels and classics to cookbooks - and much more - around
the world. We publish an unrivalled range of fiction and non-
fiction, bestsellers and classics, children's books and illustrated
reference treasure chests in over 100 countries.
Pearson – About, Pearson in
Education
Educating 100 million people worldwide, Pearson Education is
the leader in integrated education publishing. Spread across a
wide spectrum of subjects, including business, technology,
sciences, law and the humanities, our books and resources
help students learn, teachers teach, and professionals evolve
throughout their careers. Pearson Education provides quality
content, assessment tools, and educational services in all
available media, spanning the learning curve from birth,
through university, and beyond.

Pearson Education specializes in the publication of academic

and reference books in the fields of computer science,
engineering, business and management, professional and
trade, higher education and competitive examination
preparation books. It is also India’s foremost publisher in
school publishing (K-12), with book lists in English language
teaching (ELT), the humanities, the sciences and mathematics,
from primary to senior secondary classes.

With elaborate editorial facilities in Delhi, Chennai and

Chandigarh, Pearson Education India covers the entire
subcontinent. Pearson Education have specific divisions
catering to all levels and fields of education. It creates
indigenous publishing programmes to meet local market
needs, and undertake customized publishing for schools,
universities and other institutions.
Pearson – History

 1724 Longman is founded in London by Thomas Longman

 James Wilson launched The Economist in 1843
 Scott Foresman is the first publisher to use four-color printing in
1909
 Longman publishes the first English Language Teaching (ELT)
dictionary in 1935
 Viking Press is merged with Penguin books in 1975
 FT.com is launched in 1995
 Pearson acquires Dorling Kindersley, and integrates it within
Penguin to form the Penguin Group (UK)

 2003 acquisition of Edexcel, the UK's largest examination

awarding body
 2007- $477m acquisition of eCollege ®
 2000- $2.4billion acquisition of National Computer
Systems (NCS), the leading educational testing and data
management company in the US.
 2005- $270m acquisition of AGS Publishing from WRC Media
 2007- $950m acquisition of Harcourt Assessment and Harcourt
Education International from Reed Elsevier
 2010- $497m acquisition of school learning systems division
of Sistema Educational Brasileiro (SEB), one of Brazil’s leading
education companies
Pearson – Brands & Partners

Longman, world's oldest commercial imprint: published the first

book typeset by Benjamin Franklin back in 1725; the first English
language dictionary in 1755 and the first edition of Roget’s
Thesaurus in 1852.

Prentice Hall, founded in 1913, is a leading publisher in most of

the main academic disciplines and on cutting-edge topics in
business, computer science, engineering and information
technology.

Scott Foresman, which dates back to 1889, taught generations

of Americans to read with the first Dick, Jane, and Spot stories
and published First Journeys in Numberland, the first math text
for primary grades. Always at the forefront of elementary
education publishing, Pearson Scott Foresman joined forces with
NASA in 2003 to enhance science curricula.

Addison-Wesley, which firmly established its reputation as a

science and math publisher of note in 1942 with the bestselling
Microbiology, is the world’s leading technical publisher.

Benjamin Cummings is one of the world’s foremost science

publishers in the higher education market, specializing in the
areas of anatomy and physiology, biology, health and
kinesiology, and microbiology.

Our other businesses and brands include Merrill Education,

Cisco Press, FT-Prentice Hall, Peachpit, Sams, Que, New
Riders Publishing, Penguin Longman Publishing and
Educomp – About

Educomp Solutions Limited , founded in 1994 is a globally

diversified education solutions provider and the largest
education company in India.

It is India’s number one education company. For many years,

Educomp has been at the forefront of various pioneering
initiatives in the e-education space.

Educomp has 27 offices worldwide including an office in

Canada, 20 in India, two in Singapore, one in Sri Lanka, and
three in the United States. In addition, the Company operates
through its various subsidiaries including authorGEN, Threebrix
eServices, Learning.com, USA, AsknLearn Pte Ltd, Singapore
and via its associates such as Savvica in Canada.

Educomp’s mission is to reach to 15 million learners through

our products, services and solutions by 2010 and be amongst
the top 5 education companies worldwide by the year 2012.  
 26,000 Schools
 10,000 Professionals (including contractual employees with
various state governments).
 27 offices
 Presence in India, North America and the Asia Pacific
Region
 Works with 14 state governments in India
Educomp – Brands & Partners
Educomp has built strong partner relationships
with major companies in India and abroad,
each bringing in their special expertise and
contribution.

These partnerships are utilized to keep

processes and knowledge at the highest level
across all paradigms. Educomp works with
leading companies and trusts, such as Intel,
Microsoft, Raffles.
 Educomp – Recognition & Accolades
 Educomp Solutions won top honors in the for-profit category,
winning the NASSCOM Foundation Social Innovation Honours-
2010.

 Morgan Stanley Report of Jan 2010 added Educomp in

Tomorrow’s Winners a select list of companies highlighted across
Asia that lead their domestic competitors and their expected
growth rates outpace those of the markets and countries in
which they operate

 Ranked as the leader in ‘Education & Training’ in the study:

India's Best Companies to Work For 2009. This study was
conducted by The Economic Times in collaboration with ‘The
Great Place to Work® Institute’

 In 2008, Forbes Magazine placed Educomp Solutions in the two

hundred ‘Best Under a Billion’ companies in the Asia-Pacific
region.

 BT 500 featured Educomp Solutions in the 2009 list of the most

valuable private companies in India

 In 2005 Educomp was the first company in India to have been

rated SME1 by CRISIL

 Received the Microsoft Education Solution Partner Gold Award

2004
IndiaCan – About
IndiaCan is a joint venture between Educomp, India's largest
education company and Pearson, world's largest education service
provider.

IndiaCan is a pioneering initiative with a view to bridge the gap

between employment opportunities and the skill and knowledge base
of the unemployed youth in the country and therefore, helps them get
suitable placements.

With the combined strength of two of the largest education

companies, the JV is on track to become the largest provider of
vocational education & training with a mission to:
Provide talent for India's economic growth engine
Train over 500,000 persons 'ready to deploy' to the industry annually
by 2012
Be the Top Vocational and Skill Development Company in India

The program is highly sensitive to market demand and takes up only

those employable trades that are in demand in the local market. It
strongly focuses on providing employability to young aspirants with
great aspirations.
IndiaCan – Vision

‘Transform lives of people by providing them certified

job skills through innovative learning systems and best
in class customer experience at all touch points’
Why IndiaCan, I – Placement Tie ups
 Educomp, India's largest education company
with its deep understanding of Indian
learners and Pearson, World’s largest
education company with its global reach,
scientific research and experience in
developing most effective teaching
methods.

 Pearson has more than 100 years of

research and expertise in English having
brands like Longman etc

 Assured student placements through

strategic tie ups with leading companies
across industries

 Access to international learning material

from Pearson's global knowledge database
Why IndiaCan, II – Institutional Tie
ups
 Extensive reach across the nation to make our
services available to students in Tier I, Tier II, Tier III
markets

 International certification from Edexcel, UK

 Strong focus on employability skills; covers soft skills

and personality enhancement that prepares
students for employment across industries

 Customized training curriculum in consultation with

the industry standards ensures a match between the
market or industry expectations and the skills of the
trainees further helps in placements

 Strategic Tie-ups with partners for better & superior

offerings For E.g.. Tally services
 Quality assurance through scientific assessment &
selection process

 With IndiaCan, YouCan steer yourself and young

India, into a glorious future
Why IndiaCan, III - Accolades

The UK India Business Council

(UKIBC) and FICCI announced the
winners of the 1st UK India Skills
Forum awards winners at the FICCI
Global Skills Summit on the 19th
August 2010.

IndiaCan won the Best Train The

Trainer - Award

This Awards symbolize IndiaCan’s

excellence in the area of Training and our
robust processes that set us apart from
the other players in the industry. A strong
trainer selection process followed by
rigorous Train The Trainer program, which
is blended model of audio bridge, V-Sat
instructor led.
 English – Market Size

Adult English Learner Market in India is 445Mn$

249m students (the English learning population) enrolled at primary,

middle, secondary and higher educational levels (Department of

PopulationVersusEnrolment Levels
Education) 350 320
300
249
250
Million

200
146 146
150
100 74
58 50 50
50 28 15
0
Total (Age5-17) Primary(Age5- Middlle(Age11 - Secondary(Age Higher
10) 13) 13-15) Secondary(15-
17)

Agegroup

Population Enrolment
 English – The Joint Initiative

TG Identified

Needs and Challenges Product Training Sessions Strategy Testing

+ Identified + Held + Completed
 English

= Product Strategy Defined

1. Foundation Course - 50 hrs (Bridge + Foundations)

2. Intermediate Course - 90 hrs (Side by Side–1 + English@work 1)
3. Advanced Course - 90 hrs (Side by Side – 2 + English@work 2)

NorthStar : A programme in 5 parts for different competency levels

of school-going teenagers

NorthStar 1 – North Star 5

English

Market Leader: A programme in 5 parts for different competency

levels of young professional aspirants

Elementary, Pre-Intermediate, Intermediate, Upper-Intermediate,

Advanced

Teacher Development Interactive (TDI)

A four-module on-line teacher training program for English

Language Teaching
 English

1. Foundation Course - 50 hrs (Bridge + Foundations)

Focus:
• Acculturation
• Socialization
• Phonemic Awareness for pronunciation
• Survival Vocabulary
• Simple language structures for basic communication
• Reading Ability
• Removing hesitation

Target Group
• Beginner / First time learner of English, knows very little /NO English
• Needs essential vocabulary to immediately start using the language as a survival tool.
• Needs to earn for sustenance rather than spending on education because of poor economic conditions
• Lives with vast cultural, social and language differences within India and has a strong influence of mother tongue/local language, hesitates to speak

Launch Date : April 5th

2. Intermediate Course - 90 hrs (Side by Side–1 + English@work 1)

19
 English

2. Intermediate Course - 90 hrs (Side By Side 1 + English@work

1)
Focus:
• Vocabulary Enrichment
• Useful language structures
• Essential Grammar
• Reading fluency, intonation
• Speaking comfortably enough to be able to communicate
• Confidence building

Target Group
• Knows little English, also knows some grammar but not the language
structures
• Wants to speak better English to be able to communicate and improve
workplace efficiency
• Uses it as a survival tool and start working
• Lacks confidence and fluency

Launch Date : April 5th

 English

3. Advanced Course - 90 hrs (Side By Side 2 + English@work 2)

Focus:
– Vocabulary Enrichment
– All language structures
– Advanced Grammar
– Reading for comprehension and interpretation
– Speaking fluently in all situations
– Effective communication, pronunciation, diction and intonation

Target Group
– Knows average English, wants to achieve good command over language
– Wants to speak fluent, powerful and effective English to be able to communicate
in all situations, gets exposure to the language & technology around him/her
 English – Product pipeline
School Segment
North Star : A programme in 5 parts for different competency levels of school-going
teenagers
 Competency/Entry Levels to be decided by a placement test
 Builds all four communication skills- Listening; Speaking; Reading; Writing
 Exercises based on authentic texts and audios
 Needs some contextualisation to cater to the needs of the target group

Professional /College Segment

Market Leader : A programme for different competency levels of young professional
aspirants

Market Leader- Elementary , Pre-intermediate ,Intermediate ,Upper Intermediate &

Advanced
 Competency/Entry Levels to be decided by a placement test
 Builds business communication ability, workplace etiquette, general awareness
 Exercises based on authentic texts and pictures and audios covering global socio-
economic issues

Trainers/School Teachers :Teacher Development Interactive (TDI) :

Modules: Fundamentals of ELT, Listening, Speaking & Reading
 Five lessons of five sections each including a quiz covering all aspects of classroom
management, lesson planning, strategy/activity planning and assessment related to
the skill
 Contextualisation as per Indian target group
 Banking & Finance
Entry Level Account – First
JOB, 0.5 M every year

A career in
Accountancy Front line- Sales BFSI
Accounts/Finance/
1m reqd in next 5 yrs
Commercial/Admin

Manageme
nt Finance Sales

BFSI
Accountant

Back end F&A

0.2 M entry level roles in BPO/KPO
Bank jobs in 2010 Banking BPO - FA
 BFSI – Target Segment

• Students
– XII pass/Undergraduate
– Pursuing or passed BCom /BA/ BSc- Middle / lower middle class
– Wants to do a job in accounts/finance/office

• Unemployed Graduates
– BCom Background preferred
– Low socio-economic back ground- can’t pursue Higher Ed
– Need office Job

• Working professionals
– Employed at low levels/low income/low skill
– Who want to upgrade to Functional domains
– Want to pursue better opportunities
– Higher ‘Social status’ JOB
 BFSI - Needs & Aspirations

• Wants an entry level job in accounting/finance

• Upgrade his accounting/finance knowledge/skills as per
industry requirements
• Looking for a reputed training institute
• Can’t afford conventional education like MBA etc
• Wants to become financially independent
• Wants an office Job
 BFSI - Employment Scenario

• Employment Opportunities
Sectors like Retail, Medical and Health Care, Hospitality,
Banking, Financial Institutional, Insurance, BPO & KPO
Logistics, Aviation, Tours & Travel, Manufacturing etc

• Job profiles
Accounts Assistant, ,Admin executive, Accountant, Taxation
Executive, Credit Control, Payroll Exec, Back end Exec,
Tax auditing, Commercial cum Admin Exec, Finance exec
Billing Exec, Process Exec/Assistant/officer
 BFSI Product pipeline

1. Products Under Development

1. IndiaCan Accounts Executive (6 months) @12K :
Ready
(Certificate in Indian Accountancy Standards)

1. IndiaCan Financial Manager(1 year) @25K : WIP

(Diploma in Financial Management)
1. IndiaCan Certificate in Commodities @15K : Pilot

1. Product under Evaluation

1. IndiaCan Banking Professional(6 months)
 Sales

• Target Segment
– X/XII pass students looking for job
– Low paid professionals who want to upgrade

• Course Content
– Selling skills and customer needs understanding
– Personality Development & Communication skills
– Time management and relationship building
– Domain Knowledge : Telecom, Financial services, CG etc

• Course Details
– 100 hours / 2 hours a day
– Priced@ Rs. 6000/-
 Sales

• Employment opportunities
– Entry level job in retail, finance, telecom, banking etc
– Salary from Rs. 5,000/- to Rs. 10,000/- per month

• Launch Plan
– Being launched
– To develop and launch Workfirst certification
 Retail

• Employment Scenario
– X/XII/Graduates looking for job
– Low paid professionals who want
to upgrade

• Course Content
– Selling skills and customer service
– Store operations and merchandising
– Communication and Team work

• Course Details
– 100 hours / 2 hours a day
– Priced@ Rs. 7000/-
 Retail

• Employment opportunities
– Entry level job in retail stores, malls, departmental
stores, showrooms etc
– Salary from Rs. 5,000/- to Rs. 7,000/- per month

• Launch Plan
– Being launched
– To develop and launch Workfirst certification
 Basic IT Skills

• Target Segment
– Anyone who wants to learn computers for study, work, email ,
internet etc.
– Students, working professionals, job aspirants, housewives etc

• Course Content
– Computer fundamentals
– MS office applications
– Internet, mail, chat etc
– Communication skills

• Course Details
– 50 hours / 2 hours a day
– Priced@ Rs. 3000/-
 IT @999

• Target Segment
– Anyone who wants to learn computers for study, work, email ,
internet etc.
– Invitation pricing to drive traffic to centers

• Course Content
– Computer fundamentals
– Word and Excel
– Internet, mail, etc

• Course Details
– 24 hours
– Priced@ Rs. 999/-
IndiaCan – Best Practices, VSAT based
training
Benefits – Hybrid Model (Studio Master Faculty and
Center Faculty)

Quality Delivery - by Master faculty (SME)

1. Faculty is a subject matter expert, with knowledge on
the subject, updated to the latest
2. Uniform Quality training across centers – irrespective of
location.

Batch learning needs / practice: Supported by center faculty -

to ensure regional peculiarities, exercises, simulations / group
work if any, Q&A are done locally.
1. While the hybrid faculty model requires a center
faculty, The faculty does not have to be a high end
subject matter expert (Refer to our JD for the faculty at
center on VSAT model)
 Easy to recruit faculty
 Pay lower salaries compared to an expert faculty
 Your class continues even if your faculty goes on
a short leave.
 Batch need not be cancelled
 Student satisfaction
IndiaCan – Best Practices, VSAT based training
 Sessions get delivered as per program mile stone /
time
1. Learner goes through the program as per
milestone
2. Return on time investment
3. Learner passes out of the batch / course as per
planned schedule

 Less Student wait time for batch start -

1. Batch schedules would be announced in
advance
2. You can start a batch with as less as 5-6
students in a batch.

 Possibility of having guest faculty deliver special

sessions over VSAT
1. Benefits:
 Exposure to views of industry experts
 Enhanced user interest
 IndiaCan – Faculty Selection Process
Center / Regional Resources
Initial
Identification of
Candidates

Centre Head / State Head / RH Initial Screening Complete Initial

Administer
and 1st Level Pass? Pass? Screening Form
Interview
Yes Test Yes and Pass to
On Line /
RTAM or Master
Written
Faculty

No No

File Paperwork File Paperwork

and Close File and Close File

RTAM / Master Faculty Complete

Summary Conduct
File Paperwork Recommendatio
and Close File No Pass? n Form and Pass
Personal
Interview
to Certification & Stand Up
Head or
Capability Lead

Yes
ETL Management/ Capability
Building Lead
Extend Offer or File Paperwork and Close
Schedule and
Review File
Complete Any
Documents and Pass to HR for Logistics.
Necessary Final
Recommendatio If the faculty is a franchisee faculty, inform
Interviews or
n Center Head to extend offer letter. Keep
Meetings
RM & State Head Informed.
 IndiaCan – Faculty Certification Process
Audio FAQ
Session

Center Manager Welcome Letter with Assessments

nominated Pre Read material to
be send in advance (Minimum Score
candidates (to
pass through to selected faculty to pass)
RTAMs) Audio FAQ Training
India Can
Session 3- 4 Days
interview Panel

Master Trainer to Assessments

carry out FAQ
Session using audio
(Minimum Score
bridge /Web cast to pass)

Max iteration, two

times

Y Certification
2nd Level 1st Level
1 Day

N
Not Certified Rejected

Faculties would only be allowed to conduct courses after clearing

IndiaCan Certification Process
IndiaCan – Marketing Support, Center branding
artworks
IndiaCan – Marketing Support, Center Launch PR
IndiaCan – Marketing Support, ATL

News paper & Radio Advertisements

IndiaCan – Marketing Support, BTL

 Canopy activity

 College/School seminars

 Road shows/Van activity

banners & posters design Road Show/Van

 Marketing collateral – Activity
artwork for
1. News paper inserts
2. Banner
3. Posters

 Marketing Kit –
delivered at centre launch
 collateral design +
5000 hardcopies of
collateral mix
 Promotional support -
Canopy Design Advertisements designs
Pen, T-shirts, Caps
Participation in Events
IndiaCan – Placement process, I
a company “which skills people not educate
them”.
Industry tie ups

working closely with the corporate both at

national and local level to understand and work on Generation of
their employment opportunities. The skill demands mandates

of the companies are then mapped to local talent.

An Employability assessment is done keeping skill Job briefing to
gaps. This skill gap then gives us the talent to be students

developed in the vicinity.

Conducting mock
interview
The local industries are mapped and a team from sessions
PSG discusses the KSA – Knowledge skill and
ability requirements with the HR managers of short listing and
lining up
various companies in the range of 100 kms to students
ensure adequate coverage. Local aspirations and
skill inventory helps to map the talent in the local If
stud
environment. This information helps IndiaCan team Prepare student
ent
for other
to come up with specific talent gaps in the area. requirement
get
plac
ed
The national tie ups of IndiaCan also help in
getting mandates for the openings in the local Follow up for
joining dates &
environments. We work closely with more than 100 offer letter
corporates for their national and local positions.
These help IndiaCan to quickly look at job openings
for the beneficiaries at various locations.
IndiaCan – Placement process, II
 These linkages help to get the job opening
mandates across different parts of the country.
These mandates are mapped and help in the team
also to look at migration of talent from one location
to other. The team at IndiaCan is tied up with
leading recruitment based solution providers like
Global Innov and TooStep who help in consolidating
talent by mapping openings across various
companies all across the country.

 The training process is integrated with this KSA

model and the centre managers are the stake
holders who actively develop the local talent map
for placements. The centers are adequately
equipped to train candidates in life skills. It is
estimated that the training in relevant life skills
increases the employability chances by more than 3
times.

 The center managers are the conduits to ensure

that the students get industry exposure in various
ways. These could be as OJT – On job trainings and
also as live guest lecturers from corporate. These
formal and informal linkages help in developing the
rapport to get the beneficiaries the jobs.

 The MIS helps the team to track the students. Our

alumni would be the best vehicle to place
candidates in future.
IndiaCan – Placement partners
IndiaCan – Summary

Value
Entry gating Training
chain
Certification Exit gating Placement

xxxxx V-sat Edexcel – PSG- xxxxx

group division
company for
placement
facilitation
Corporat
Differentiat

e
placement
Tie ups
or