Course Code: EGL 202

Course Title: Media & Business Communication

Class Day: Thursday Timing: 3 pm

Lecture / Week No. 1

Instructor Name: Ms. Warda Hyder

Department of Business Management

Introduction to Business and Media
Communication
Contents

1. Mass Media
2. Advantages and disadvantages of mass media
3. Types of media communication
• Verbal communication
• Oral communication
• Written communication
• Non verbal communication
• Formal communication
• Informal communication
Reference No. 1,4 Mass media

Mass Media
 Mass media is a relatively new idea in human
culture.

 Mass Media incorporates all those mediums

through which information is distributed to the
masses.

 Today, mass media is generally categorized into

7 branches. These "seven mass media", in order of
their introduction are :
 Advantages of Mass Media
Reference No. 1,4

Advantages of Mass Media

 Reaches many people quickly

 Low cost per person reached

 Tell people about new ideas & services

 Agenda setting & advocacy

 Created favorable climate of opinion

 Disadvantages of Mass Media
Reference No. 1,4

Disadvantages of Mass Media

  Difficult to make specific to local community

  Fixed message

  Can be easily misunderstood

 Access often difficult

Lacks feedback Less appropriate for :

•  Changing behaviors rooted in culture or reinforced by

social norms
• Promoting empowerment
• Learning practical skills
• Developing skills of informed decision making
Reference No. 2,3 TYPE OF COMMUNICATION
Reference No. 3 TYPE OF COMMUNICATION

Verbal Communication

 Communication is based on language

 An inseparable part of business communication

 Two types of verbal communication

• Oral Communication
• Written Communication
 TYPE OF COMMUNICATION
Reference No. 3

Oral communication
 Involves the exchange of ideas, opinions and information through verbal
means
 Communication takes place orally

 Word communication (not written)

 Messages are exchanged between a communicator and a communicate

Reference No. 3 TYPE OF COMMUNICATION

Oral communication(contd.)
 Oral communication could take a variety of forms or types, such as:

◦ Private discussions
◦ Conversations
◦ Oral instructions and orders
◦ Gossip ◦ Telephone conversation
◦ Formal meetings
◦ Informal meetings
◦ Interviews ◦ Oral presentations
◦ Conference/seminars
Reference No. 3
TYPE OF COMMUNICATION
Written communication
 Message communicated in a written form

 Generally used when the audience is at a distance or when a permanency of record is

needed.
Reference No. 3
TYPE OF COMMUNICATION

Non-Verbal Communication

 Often referred to as body language

 Includes the overall body language of the person who is speaking,

which will include the body posture, the hand gestures, and the overall
body movements

 Facial expressions also play a major role

 Can also be in the form of pictorial representations, signboards, or

even photographs, sketches and paintings
Reference No. 3 Type of communication

Formal Communication
 Includes all the instances where communication has to occur in a
set formal format

 Official conferences, meetings and written memos and corporate

letters are used for this form of communication

 Straightforward, official and always precise and has a stringent and

rigid tone to it
Reference No. 3 Type of communication

Informal Communication

 Includes instances of free and unrestrained communication

between people who share a casual rapport with each other

 Does not have any rigid rules and guidelines

 Need not necessarily have boundaries of time, place or even

subjects for that matter
References / Resources

1. https://www.slideshare.net/shwetha10/media communication?from_action=save
2. http://routecommunication.com/media-communication.html
3. file:///C:/Users/Awais/Downloads/mediaandtypesofcommunication-120128044635-
phpapp01.pdf
4. Andy Schmitz.(2013. Mass Communication, Media, and Culture(v. 1.0).