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Strategy and the Global Competitive Environment

(BSS058-6)(Group 5)

Index Title Page#

Trend Overview & Global Perspective 03
Select one element 04
Selected element’s Industrial Details 05
Scenario Grid and Scenario Dimension 10
Description and Effects 11
Four Scenario 15
Descriptions of four Scenario 16
PESTLE analysis 17
Analysis of four Scenario: PESTLE analysis 18
Selected Scenario: Analysis and Solution 20
Conclusion 21
Strategy and the global competitive environment

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Renewable energy in 2050

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 Solar Energy

Solar energy is the transformation of

heat, the energy that comes from the
sun(Green, M. 2019).

Green, M. (2019). “Photovoltaic technology and visions for the future”,. Progress in Energy I, Volume 1, Number 1, https://doi.org/10.1088/2516-1083/ab0fa8/pdf. 4
Solar Energy Industrial Details:

 Market scope(geographical)
• Solar PV demand is growing as it becomes the most cost-effective choice
for power production in an increasing number of places, including
residential and commercial applications, as well as utility-scale projects –
even before factoring in the external costs of fossil fuels. (Nyquist, 2016 ).

Nyquist, S. (2016, November 16). Energy 2050: Insights from the ground up. mckinsey & Company. 5
Solar Energy Industrial Details:

 Market segment
• coal, oil, and gas will still account for 74% of primary energy
consumption, down from 82 percent currently (Scott, 2019).

Scott, M. (2019). Wind And Solar Power Set To Dominate Power Mix By 2050, As Coal Continues To Decline.
Retrieved from forbes.
.
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Solar Energy Industrial Details:

 Market size
According to a new research issued by the International Renewable
Energy Agency, global solar power capacity would expand by 9% per
year between 2018 and 2050. According to the report of Future of
Solar Photovoltaic, worldwide solar capacity will grow from 480 GW
in 2018 to over 8,000 GW by 2050 (Nyquist, 2016).

Nyquist, S. (2016, November 16). Energy 2050: Insights from the ground up. mckinsey & Company. 7
Solar Energy Industrial Details:

 Key competitors
coal's share of global power generation will drop from 37% now to
only 12% by 2050, while oil's position as a power source will be
practically eliminated as wind and solar power output grows from
7% today to 48% by 2050. (Scott, 2019).

Scott, M. (2019). Wind And Solar Power Set To Dominate Power Mix By 2050, As Coal Continues To Decline.
Retrieved from forbes.
8
.
Solar Energy Industrial Details:

 Market share
Solar might potentially reach a 69 percent share of total primary
energy supply by the end of the first half of the century. By 2050,
solar PV is predicted to have a capex of €246 per kW-installed for
utility-scale installations and €537 per kW for residential arrays.
(Bellini, 2021).

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Bellini, E. (2021, April 13). Solar may cover 75% of global electricity demand by 2050. Retrieved from pv magazine - Photovoltaics Markets and Technology.
 “
Scenario Grid And Scenario Dimention
High

Market Behavior Positioning

Increase Decrease

Innovation Customer Behavior

low

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 Scenario Dimension: Discerption and Effects

Market Behavior
• The fluctuations in the forces of supply and demand within a market
(Mavrokefalidis, 2021).

Mavrokefalidis, D. (2021). Global power consumption ‘to almost double by 2050’. Efficiency & Environment, Finance & Markets,. 11
Scenario Dimension: Discerption and Effects

Positioning
• refers to the ability to influence consumer perception regarding a brand
or product relative to competitors (Mavrokefalidis, 2021).

Mavrokefalidis, D. (2021). Global power consumption ‘to almost double by 2050’. Efficiency & Environment, Finance & Markets,. 12
Scenario Dimension: Discerption and Effects

Innovation
• to explore new markets which will ultimately lead to an increase in sales
and profitability of your business (Amos, 2020).

Amos, H. (2020). 5 technologies changing the future of renewable energy. WÄRTSILÄ. 13

 Scenario Dimension: Discerption and Effects

Customer Behavior
• the study of how people make decisions about what they buy, want, need,
or act in regards to a product, service, or company (Ajzen, 2019).

Ajzen, I. (2019). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. 14
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Four Scenario:

Electron on lamp Iridescent

Scenario
Volcano of Thunder Scapanorhynchus Shark
 Four Scenario:
1. Electron on lamp 3. Volcano of Thunder
Concentrated solar power{CSP} is a method
The utilization of the sun's of generating energy in which sunlight is
energy for the heating and reflected, concentrated, and focused into a
cooling of living areas is referred single point using mirrors. The focused light
to as passive solar design. When is transformed into heat, which is then used
sunlight reaches a structure, the to produce steam.
materials used to construct it can
either reflect, transmit, or absorb
the solar energy.
2. Iridescent 4. Scapanorhynchus Shark
Power from own body. And this
Photovoltaic (PV) power, on the scenario, solar energy can also take
other hand, transforms a part of that form. Photovoltaic (PV) materials
the sun's electromagnetic energy and systems turn sunlight into
into electrons and electricity electricity.
directly.

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PESTLE Analysis of four scenario:

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 PESTLE Analysis of four scenario:
Political Factor
P • Governance, technology, and opposing goals are all sources of tension for energy
democracy.

E Economical Factor

S • Energy efficiency measures that are cost-effective can have a beneficial

macroeconomic impact, stimulating economic activity and frequently resulting in

T more jobs
Social Factor
L • Climate conditions, educational attainment, and living standards, as well as area
(urban or rural) are all factors to consider.

E
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 Technological Factor

P Panels are evaluated using sophisticated reliability and performance-

testing algorithms to verify that will operate as promised, giving

E investors’ confidence in their investment.

Legal Factor
S The consumer should be relieved of any fault that prevents the system

T
from operating within the utility's rules and requirements if the
consumer qualifies a contractor before signing any agreement and

L relies on that contractor to obtain all necessary requirements to install

and proceed to operate a solar system.

E Environmental Factor
Multiple sources of energy that can make vast opportunity in future for
producing energy. Fully depends on proper sunlight.
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Analysis and Solution;
Volcano of Thunder
➜ • The prices energy in future Market segment
➜ • Their rises and fall in future Key competitors
➜ • About product on point of view of customers
➜ • Moving on towards modernization/ rationalization.
➜ • The rate of advancement of technology in future.
➜ • Approach of government in future.

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 Conclusion

Global Industry and solidarity are not only admirable, and also important in our
interrelated world to deal with climate change, economic disparity, and racial inequality.
Financial decisions must be measured in the long term about how rapidly renewable
energy help to accelerate the transition to a low-carbon industry that is inclusive.

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Thank You!