ANANTARA SAHARA TOSEUR

RESORT & VILLAS

EXECUTIVE SUMMARY

• This presentation focus on tourism and hospitality industry. The

topic we have choose is Anatana sahara resorts and villas. And also,
this presentation will focus n the strategies that Anantana is using for
attracting its customers.
 INTRODUCTION
• Anantara Hotels, Resorts and Spas is a top
notch inn network with 30 lodgings across
Asia, the Middle East, and Africa. Its
extravagance properties range from
personal offices with under 50 visitor
rooms to bigger scope lodgings and resorts
with in excess of 400 visitor rooms.
MOVING FORWARD IN A COMPETITIVE
MARKET

• In 2012, the Asia Pacific lodging area added

458 new inns with 82,476 rooms. Anantara has
carried out the Ideas Forecast Management
System to help with visitor request determining.
The association inspected its business activities
and watches out for the business for the board
methods and mechanical frameworks that are
top tier.
 ANANTARA WAY OF
ATTRACTING COSTUMERS

Streamline and accurate pricing decisions

A hotel chain that does not have reliable visitor demand
estimates is operating in the dark. To more efficiently
gather and analyze data from its hotels, Anantara opted to
deploy IDeaS Pricing System (PS). Pricing choices are
simplified, and products are delivered to market precisely
and swiftly.
 ANANTARA'S SECRET TO ATTRACTING
HEALTH-CONSCIOUS VISITORS
• Hotels are increasingly considering how they
may include health and fitness into their services.
One method is to provide health, wellness, and
exercise features in each room or as part of your
overall facility. Another option is to target this
demographic through other means, such as
athletic events. Anantara (a brand maintained by
Minor Hotels), a luxury hotel chain situated in
Asia, is a wonderful match for affluent
globetrotters wishing to kick back and unwind in
its serene locations.
SOCIAL MEDIA
STRATEGY
• Anantara media coordinated a multi-day content creation trip with
videographers and photographic artists to catch the 5-star lavish lodging's
particular contributions and build a custom web-based entertainment
mission to address the inn to its web-based likely clients.

 In just six months, the number of followers grew by 80%, reaching 6,418 to
nearly 11,300.
 A median of 3,499 people engaged with each post.
 Over 7,359 website clicks were produced as a result of the marketing
campaign!
 Knowledge of the key food and beverage options (zuma and Dee Plee)
 Developing a stream that appropriately depicts the estate's premium resorts &
apartments
CUSTOMER THEORY

Psychoanalytic theory

Anantara is using psychoanalytic theory of customer behavior as its

offerings are for all types of customers specially for the health-
conscious customers that purchase something when they feel a vibe or
health safety.
 STUDENTS' CONTRIBUTION
• Carolina
Carolina was the group leader of the team who distributed the tasks as well as take care of every member if
someone has any confusion. Also, Carolina create the presentation.

• Ana
Ana focused on marketing department. She gathered all information about the Anantara
marketing strategies.
 CONTINUE….
• Kristina
Kristina write all the content and arrange it in a proper sequence. And allocate the data to the
all slides. also, Kristina did research on customer behavior theory.
• Petru
Petru extract the data then summarize it for making video. He was searching the best theme for
the video.
 LEARNING
• CAROLINA
• During this module, I gained valuable experience, and by working in the collecting data, I was able to
improve my administrative skills and improve my communication. To ensure a satisfactory outcome,
I realized it was critical to divide the job into groups and work independently with each of them.
• ANA
• Working with the group helped me refine my planning skills, and I discovered more about how to put
on the greatest show possible, as well as how to effectively use photographs to express my point.
Similarly, I grew as an analyst and a messenger.In this subject, I learned a great deal well about travel
company and developed a great deal of admiration for it.
 CONTINUE…
• KRISTINA
• I can honestly say that this presentation so all of the research we did helped me learn a huge amount
about the tourism business. I learned about a plethora of different methods a company might flourish.
I developed as a communicator and a better listener since we had to finish the programmed in a
group. I had to find out where to communicate my opinions and consider many hypotheses.
• PETRU
• As general, I had a fantastic time working in a group to complete this challenge. As I needed to make
the video, I progressed as a video editor. As a director, I excelled because I had to put my data and
analysis together. While filming the movie on how a firm may develop the services and packages
presented, I learned a lot of new stuff.
 CONCLUSION
TO SUMMARIES, IN TODAY'S ENVIRONMENT, ANANTARA
CAN ATTRACT PEOPLE USING A MULTITUDE OF
APPROACHES. SITES, SOCIAL NETWORKING SITES, AND
BLOGS ARE AMONG THE TECHNIQUES USED BY
BUSINESSES. EMAIL MARKETING MAY BE SUCCESSFUL IF
THEY APPEAL TO EMOTIONS, BUT THEY MUST NOT BE
INTRUSIVE
 REFERENCES
Wikipedia Contributors (2019). Psychoanalytic theory. [online] Wikipedia. Available at:
https://en.wikipedia.org/wiki/Psychoanalytic_theory.

The Marketing Mix in Travel and Tourism 1: Anantara Resort and Spa -Activity. (n.d.). [online] Available at:
https://www.laurel.k12.ky.us/userfiles/787/Classes/10846/AnanteraCaseStudy.pdf.
IDeaS. (n.d.). Growing Revenue in a Competitive Market: Anantara Achieves 15% RevPAR Growth with IDeaS
Pricing System. [online] Available at: https://ideas.com/success-story/anantara-hotels-resorts-spas/ [Accessed 31
Mar. 2022].

Lawson, V.C. (2018). How Anantara successfully attracts health conscious guests. [online] Medium. Available at:
https://medium.com/the-hotels-network/how-anantara-successfully-attracts-health-conscious-guests-3cc8ea51e890.

Wasamedia. (2019). Social media strategy takes Anantara Layan to a new level. [online] Available at:
https://www.wasamedia.com/case-study/anantara-layan-phuket/ [Accessed 31 Mar. 2022].

www.anantara.com. (n.d.). Anantara Sahara Tozeur Resort & Villas, Resort in Tunisia | Anantara Hotels. [online]
Available at: https://www.anantara.com/en/sahara-tozeur?
utm_source=GoogleMyBusiness&utm_medium=GMB&utm_term=Tozeur&utm_content=Home&utm_campaign=
Google_GMB [Accessed 31 Mar. 2022].