Adinda Tiara Insani 2009-130182

Aldi Widjaya 2007-110215

Ayu Kurnia Hapsari 2010-140828
Caroline Kartika Putri Yudianto 2010-140751
Felix Juwono 2010-140575
Fika Febrina 2010-140879
 PT MAINJIUCE
PT.MAINJUICE is the company that move on beverage
products.

“MAIN” mean the first

“JUICE” mean fruit, that has been used as a beverage. Which
is very similar to the taste or high concentration same as
honey.
 HONETY
What is Honety ?

Honety
is a tea bag consisting of a selection of tea extract
in it already consists of a mixture of tea, sugar, and
honey
 THE FACT OF THE TEA
In 2737 BC. Chinese emperor Ksan Nung found the
tea beverage while he was drinking a glass of hot
water.
Anti-cancer polyphenols, essential oils, some
vitamins and minerals, including a high percent of
zinc which is important for pregnant women.
Market demand for tea in Indonesia reached 1.67
billion liters in 2011
TYPE OF PRODUCT

Tea Bags
A GOLD PR CONSULTANT
Giving the best

REASON
ANSWER
SATISFY the costumer
Strenght
Weakness
Opportunity
Threat
 STEEPLE
Social and culture : Almost all Indonesian people like
to drink tea
Economic and market condition : Indonesia’s
economy is still not stable
Environment : The temperature influence yield and
quality of honey
OBJECTIVE
 Our Aim
To create awareness to the public, so our product will
be known as well as others
SMART
 SMART
S : We want to create awareness to public by held an
seminar (tealifestyle in Japan)
M : Around 500 visitors will be come to this event
A : This event will be held at Klub Kelapa Gading
R : We held an seminar event to introduce our
product
T : 17 july 2011 (10.00 - 12.00)
 STRATEGY
Free drinks (Tester)
Sales promotion girls
Magazine
Newspaper
TV

PROMOTION
(BUY 3 box get 1 BOX free)
 Tactical Objectives
Event concept
Launching new product;
Entertaiment show;
Free drinks;
Seminar.
 Event Rundown 17 July 2011
(10.00 –12.00 )
NO TIME DURATION (minutes) ACTIVITY PIC

1. 10.00 – 10.05 5” Opening Fika

2. 10.05 – 10.15 10” Speech by Director

Aldi
Launching New
3. 10.15 – 10.35 20’’ Felix
Product

4. 10.35 – 10.50 15” Entertainment Show Caroline

5. 10.50 – 11.40 50” Seminar Dinda

6. 11.40 – 11.45 5” Free Drinks Ayu

7. 11.45 – 11.55 10” Entertainment Show Caroline

8. 11.55 – 12.00 5” Closing Fika

END
 Target Market
Man & Woman
25 – 45 Years old
Universal
B (Middle class), C1 (Lower middle class), C2 (Skilled
Working Class)
College lecturers, teachers, young executives,
housewives, student, university student, nurses, etc.
Personal income minimum: IDR 1.500.000
Location: urban cities in Indonesia
Climate at location: tropic
Design Application
FLYER
BROCHURE
INVITATION
CARD
ID
CARD
MUG
GOODIE
BAG
TEA
BAG
T-SHIRT