Social Network: Introduction of Computing

Ho Chi Minh City University of Technology
Introduction of Computing
Assignment Presentation
Professor: Dr. Tran Vu Pham

CT10QUEE – Group 1
Members: Tran Phung Minh Hien & Bui Khanh Hung
SOCIAL NETWORK
The developing of popular internet-based communities
Introduction
Concept, differences and overview about Social
Network.
Concept of “Social Network”
 Social Network, originally, is a social structure made
up of individuals or organizations which are
connected by one or more specific types of
interdependency, such as:
 Friendship, kinship…
 Common interest, common dislike,…
 Financial exchange, sexual relationships,…
 Relationships of beliefs, knowledge, prestige,…
 …
CT10QUEE - Group 1 - Social network

Concept of “Social Network” (2)
 Social Network service, is our presentation’s

focus, is an online service that focuses on building
and reflecting of social networks among people.
Differences between online communities
 People can point out which one is forum, blog and

social network sites.
 But most of them cannot demonstrate the basic

differences between those communities.
Differences - Forum
 Social mixers, where everyone is at equal level.
 Concentrating on communication tools which allow
anyone to start a topic and to respond to one.
 Content is usually segmented by topic, which
arrange into the solid structure made by
administrator

CT10QUEE -
Group 1 -
Social
network
Differences - Forum (2)

Like a classroom, free for open a discussion within the
courses’ study but be overseen by teacher.
Differences - Blog
 The home bloggers gain control the information of
their own pages.
 The visitors is allowed to make comments
following.
 The contents depend on the owner.
 Although, the users can connect each others by
“friends list”, but still run their pages individually.

CT10QUEE -
Group 1 -
Social
network
Differences - Blog (2)

Picture blog as a keynote speech where the speaker is in
control of the discussion, but allows questions and
comments from the audience.
Differences - Social Network
 Similar as blog, they have their own pages.
 Members can make the connections with others,
and through it to interact with people.
 Social networks allow members to organize around
a person’s relationships or interests, rather than just
focused on topic.

CT10QUEE -
Group 1 -
Social
network
Differences - Social Network (2)

Ever been to a conference where different lunch tables
had big white signs inviting people to sit and join others
of like interest? That is called social network.
Overview video clip
The first,
simplest and
most
important
understanding
about Social
Network.

Analysis
History of Social Network.
Typical Modern Social Network.
Facebook in Vietnam.
Pros and Cons.
History of Social Network
 The history of all social network sites start in ’70s.
 Up until now, it has been gone over 3 significant
periods:
 The Early Period.
 The Expanding Period.
 The Development Period.

History of S.N. - The Early Period
 The Computerized Bulletin Board System (CBBS or
BBS) by Ward Christensen and Randy Suess in 1978: a
virtual system where users could post public messages
akin to an office cork board.
 CBBS was created to informing the other members of
their group about meetings and important

announcements.
 But as more members began to dial in to talk and share
information through individual postings make the idea

of making a small virtual community began to emerge.

History of S.N. - The Early Period (2)
Ward
Christensen
and the
CBBS.

The
Computerized
Bulletin
Board
System.

 While CBBS didn't exactly become popular, other

ASCII bulletin boards followed its lead and began
to pop up across a variety of platforms
 We can include some names like AppleNet and
GBBS for the Apple II.

 In the early 1980s, BBS slowly began to become

more streamlined under the light of Microsoft Disk
Operating System.
 One of the first of posting and replying types of
communities, the Whole Earth 'Lectronic Link

(WELL), was conceived in 1985 and grew into
one of the oldest, most respected boards around.

 One of the first modern-like social network site,

Geocities was found in 1994, allow its user to
create their own page which categorized by one of
6 “cities”.
 Another site named theGlobe.com was found in
1996, have a remarkable step in giving the users
freedom to publishing their contents and interacting
with others that have similar interests.

History of S.N. - The Expanding Period
 Start with The America Online (AOL) and its

member-created communities, complete with
searchable "Member Profiles”, were arguably the
service’s most fascinating, forward-thinking
feature.

History of S.N. - The Expanding Period (2)
 Sporting a name based on the theory that no person

is separated by more than six degrees from another,
the site sixdegrees.com sprung up in 1997 and was
one of the very first to allow its users to create
profiles, invite friends, organize groups, and surf
other user profiles.

 Other sites of this era is made solely for demographic-

driven markets. One was AsianAvenue.com, founded in
1997, a product of Community Connect Inc. (future
Community Connect CEO Ben Sun).
 AsianAvenue.com was followed in 1999 by
BlackPlanet.com,
 And in 2000, by the Hispanic-oriented MiGente.com.
 The site dot-com bubble, was sending the stock markets
crashing. And as they said, “sending web entrepreneurs

back to the drawing boards”.

CT10QUEE -
Group 1 -
Social
network

The chart indicate the effect of the dot-com bubble
crashed the stock market.
History of S.N. - The Development Period
 In 2002, social networking hit really its stride with the

launch of Friendster. This site used a degree of
separation concept similar to SixDegrees.com, refined
it into a routine dubbed the “Circle of Friends”.
 Following the idea that a rich online community can
exist by only between people who truly have

common bonds.
 Thus make the connection form into a chain of
bonds, hence the name “Circle of Friends”.

History of S.N. - The Development Period (2)
 Introduced just a year later in 2003, LinkedIn took a

more serious, sober approach to the social networking
phenomenon.
 Avoid being a mere playground for former
classmates, teenagers, and cyberspace Don Juan.

 Prove itself is a networking resource for business
people who want to connect with other professionals.

History of S.N. - The Development Period
(3)
 Another successful site of social networking is
MySpace, also launched in 2003. MySpace remains
the most favorite in the USA.
 By follow the image protocol of young adult
demographic with music, video clips, and a funky,

feature-filled environment.
 It looked and felt cooler than major competitor
Friendster right from the start, hit strongly into teen

social network users.

 Facebook launched in 2004 as a Harvard-only exercise

and remained a campus-oriented site for two full years
before finally opening to the general public in 2006
and receive a lot of receptions.
 Clearly inherit all the best ideas of other social
network site before, from friend lists or profiles to the

attractive appearance. Make itself is a big thread to
other still-working site.

 Twitter is the last international social network site was

found, in 2006. Though it be disadvantage in the
competition between those big brand names such as
MySpace, Facebook.
 But thank for its simple looking and function, easy to
accessing and posting, and remarkable speed, it is

suitable for hot short breaking news.

Typical Modern Social Network
 As state before, modern social network site has
developed over this decades, exploit the strong points of
its ancestors also overcome the weak points. Thus it has
succeeded and archived a mass number of online users.
 Take a look deeper into those called typical social
network sites nowadays, such as:

 Facebook
 Twitter
 MySpace

CT10QUEE -
Group 1 -
Social
network
Typical Modern Social Network - Facebook

Facebook now is taking the lead in the group of most
successful social network communities.
Typical Modern S.N. - Facebook (2)
 You’ll be given:
 A profile focusing on interests, habits, favorites,
entertainments…
 A place for you to share photos, clips…
 To find and joint a group of people with the same
ideas, interests, idolatries…

 To use application, play games…
 To advertising, publicity, raising your
popularities…
A typical
Facebook
profile.

CT10QUEE -
Group 1 -
Social
network

Facebook’s conversation looks like dinner conversations.
Why? Because the idea of Facebook is connect people already know
each other.
 The rules are:
 Be polite: “shop-talk” and “self-promotion” is
kept at minimum.
 Be interesting: share items that others might find
interesting to keep the conversation going.

 Be upbeat: although that everyone generally
shares similar backgrounds and values, heavily

controversy stories is a no-no.

CT10QUEE -
Group 1 -
Social
network
Typical Modern Social Network - Twitter

Twitter is new, but it now is one of the mass media gate
of online services.
Typical Modern S.N. - Twitter (2)
 No heavily personal information, but the
appearance can be customized by your wishes.

 Simple tools, fast posting and replying, easy to
working for beginner.

 The best information tracking by its “follow” and
“hashtag” or “ragweed” features.

A typical
Twitter
profile.

CT10QUEE -
Group 1 -
Social
network

 We can compare its conversations with cocktail party conversations.
Why? Twitter show you the way of connecting people that you find
interesting, but don't necessarily know.

 The rules are:
 Stay on topic: the one who demonstrate that they are
the best sources of fresh, interesting information on a

particular topic quickly develop the largest
followings.
 Mingle: to be a part of the best conversations, you
have to be sure you're moving around and keeping

your ears open.
 Take turns: conversations aren't dominated by one
voice, be sure to follow others that are tweeting and

then dive in when you have something useful to say.
CT10QUEE -
Group 1 -
Social
network
Typical Modern Social Network - MySpace

MySpace is one of the first site when it start to turn into
Development Period, and has been working fine up until now.
Typical Modern S.N. - MySpace
(2)
 A massive informative personal profile, focus into
“purposes”, “interests” and “detail information”.

 A community for finding friends and dating.
 A world of media, with tons of pictures, movies,
music,… original from its users.

 A plenty chances to creative or to share your stuff
into the world.

Typical Modern S.N. - MySpace
(3)
A typical
MySpace
profile.

CT10QUEE -
Group 1 -
Social
network
Typical Modern S.N. - MySpace (4)

MySpace conversations works as high school cafeteria
conversations.
Why? MySpace is all about self-expression, its conversations
revolve around sharing personality driven topics, like music, art and
Typical Modern S.N. – MySpace (5)
 The rules are:

 Express yourself: presenting a virtual persona that
represents your best self is your primary source of

credibility.
 Find your tribe: find others who share your
interests and make connections with them.

 Interact: you have to show the other members of
your tribe that you are an active member of the

group, contributes to the group's cohesion and
overall cool-factor.
Facebook in Vietnam
 The effect of Facebook is stronger and stronger on
over the world and Vietnam is not an exception.
 Some data about Facebook’s users in Vietnam in
the last six months of 2010:
 Number of users
 The users’ age group
 The users’ sex
 The expenditure for advertising on Facebook

1800000
1710000
1620000
1530000
1440000
Users
1350000
1260000
1170000
1080000
990000
CT10QUEE - 900000
Group 1 - 2 01
0
01
0
8/ /2
Social 13
/0
22
/1
0
network
FB in VN – Number of users
Number of users is rocketed up remarkably.
With 1,8 millions users, FB is a threatening to the domestic social
networks.
4%1% 5%
7%
13-15
16-17
31%
18-24
25-34
35-44
45-54
52%
CT10QUEE -
Group 1 -
Social
network
FB in VN – The users’ age group

Most users are in 18 to 34 age group.

Male
Female
CT10QUEE -
Group 1 -
Social
network
FB in VN – The users’ sex

Number of males and females using Facebook are almost the same.

0.2
0.1
CPC mid
CPM mid
0
10
10
10
10
10
10
/2 0
/2 0
/2 0
/2 0
/2 0
/2 0
/0 7
/0 9
/1 0
/0 8
/1 1
/1 2
09
08
07
07
06
06
FB in VN – The expenditure for ads
The average expenditure for advertising on Facebook is fluctuating
about 0,13USD for CPC and 0,06USD for CPM.
Advantages
 Providing better ways to communicate with
classmates, friends, colleagues and family.
 Creating a network of contacts who share your
interests despite cultural differences or being
separated geographically.
 Procuring information on a specific subject is faster
and easier.
 Using as tools to promote online business.
 Can be used in investigations.
Advantage illustrated clip
Social
networking in
plain English

Disadvantages
 Identity theft and fraud are two main concerns.
 Online harassment and stalking.
 Be addicted to social network and forget the real
life may causes many regrettable things.
 Online bullying.
 Risk for child safety.

Conclusion
Our thoughts about S.N. nowadays.

Conclusion
 Based on pros and cons:
 Social networks are very important because they bring
us many advantages (be part of our life).
 Users need to consider the cons to protect themselves
from the blind side of the Internet.
 Based on using purpose:
 For business, finding friends or partner, procuring
information or simply keeping in touch with
acquaintances.

References
http://www.digitaltrends.com
http://www.viralblog.com
http://genk.vn
http://hubpages.com

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Ho Chi Minh City University of Technology

Professor: Dr. Tran Vu Pham

 Common interest, common dislike,…

 Financial exchange, sexual relationships,…

 Relationships of beliefs, knowledge, prestige,…

CT10QUEE - Group 1 - Social network

 Social Network service, is our presentation’s

 People can point out which one is forum, blog and

 But most of them cannot demonstrate the basic

CT10QUEE - Group 1 - Social network

Differences - Forum (2)

CT10QUEE - Group 1 - Social network

Differences - Blog (2)

CT10QUEE - Group 1 - Social network

Differences - Social Network (2)

CT10QUEE - Group 1 - Social network

 The Expanding Period.

 The Development Period.

CT10QUEE - Group 1 - Social network

their group about meetings and important

information through individual postings make the idea

CT10QUEE - Group 1 - Social network

CT10QUEE - Group 1 - Social network

CT10QUEE - Group 1 - Social network

 While CBBS didn't exactly become popular, other

GBBS for the Apple II.

CT10QUEE - Group 1 - Social network

 In the early 1980s, BBS slowly began to become

communities, the Whole Earth 'Lectronic Link

CT10QUEE - Group 1 - Social network

 One of the first modern-like social network site,

CT10QUEE - Group 1 - Social network

 Start with The America Online (AOL) and its

CT10QUEE - Group 1 - Social network

 Sporting a name based on the theory that no person

CT10QUEE - Group 1 - Social network

 Other sites of this era is made solely for demographic-

 The site dot-com bubble, was sending the stock markets

crashing. And as they said, “sending web entrepreneurs

CT10QUEE - Group 1 - Social network

History of S.N. - The Expanding Period (4)

 In 2002, social networking hit really its stride with the

exist by only between people who truly have

bonds, hence the name “Circle of Friends”.

CT10QUEE - Group 1 - Social network

 Introduced just a year later in 2003, LinkedIn took a

classmates, teenagers, and cyberspace Don Juan.

people who want to connect with other professionals.

CT10QUEE - Group 1 - Social network

demographic with music, video clips, and a funky,

Friendster right from the start, hit strongly into teen

CT10QUEE - Group 1 - Social network

 Facebook launched in 2004 as a Harvard-only exercise

network site before, from friend lists or profiles to the

CT10QUEE - Group 1 - Social network

 Twitter is the last international social network site was

accessing and posting, and remarkable speed, it is

CT10QUEE - Group 1 - Social network

network sites nowadays, such as:

CT10QUEE - Group 1 - Social network

Typical Modern Social Network - Facebook

 To find and joint a group of people with the same