Presented by

Subject : Strategic Management (SM)

Group no. 12:-

A - 59 Satyam Choudhari
B - 10 Akshita Parmar
B - 28 Priyanshi Patel Under the Guidance of
B - 31 Vishesh Popat Dr. Urvi Amin
(Assistant professor) 
B - 37 Unnati Choudhari
HI I’M
HI I’M
COCA-
PEPSI
COLA
Battle of the brands:
COCA-COLA
VS PEPSI
 Introduction About company's

Coca-Cola is a carbonated soft drink Pepsi is a carbonated soft drink that is

sold in stores, restaurants, and vending
machines throughout the world. It is
produced by The Coca-Cola Company
Introduction
of Atlanta, Georgia, and is often referred
to simply as Coke.
produced and manufactured by PepsiCo.
Created and developed in 1893 and
introduced as Brad's Drink, it was renamed
as Pepsi-Cola on 1898 then to Pepsi in
1961.

Founded / 1886 1898

Founder John Stith Pembrton Caleb Bradham

Manufacturer The Coca-Cola Company PepsiCo

Coca-Cola Evolution
Pepsi Evolution
MISSION: MISSION :
“To provide consumers around the world with delicious, Our Roadmap starts with our mission, which is

affordable, convenient and complementary foods and enduring. It declares our purpose as a company and

beverages from wholesome breakfasts to healthy and serves as the standard against which we weigh our

fun daytime snacks and beverages to evening treats.” actions and decisions.

VISION: VISION:
“To deliver top-tier financial performance over the long Our vision serves as the framework for our Roadmap

term by integrating sustainability into our business and guides every aspect of our business by describing

strategy, leaving a positive imprint on society and the what we need to accomplish in order to continue

environment.” achieving sustainable, quality growth.

THE MARKETING STRATEGY:

The shape of bottle

 THE MARKETING STRATEGY:

The pricing Strategy

From the year 1886 to From the year 1886 to
1959 Coca-Cola had a 1959 Coca-Cola had a
fixed price of only five fixed price of only five
cents 250 ML cents 300 ML

Their pricing is highly influenced by competition, as both Coke and Pepsi are substitutes
for each other and therefore, if Coca-Cola increases its price, many of its consumers will
switch to Pepsi . ... Pepsi takes this value based pricing strategy a bit further with their
model.
 THE MARKETING STRATEGY:
Slogan
Throughout the years, the slogans used in The Global Leader in Convenient Foods and
advertising for Coca-Cola have reflected not Beverages by Winning with Purpose. This
only the brand, but the times. Slogans provide reflects our ambition to win sustainably in the
a simple, direct way to communicate about marketplace and accelerate our top line growth,
Coca-Cola whilst keeping our commitment to do good for
the planet and our communities.
 THE MARKETING STRATEGY:

Sponsorship to programs and events

• Among our most well-known sponsorships
are American Idol, Apple iTunes, BET
Network, NASCAR, NBA, NCAA, and the
Olympic Games. Among our most well-
known sponsorships are American Idol,
Apple iTunes, BET Network, NASCAR,
NBA, NCAA, and the Olympic Games.
• The Official Soft Drink of the National
Football League, Pepsi has also activated
their brand across the globe as is evident by
their extended push into soccer (UEFA
Champions League) and throughout North
America (numerous teams within MLS,
NBA, NFL, NHL, and MLB have
partnerships with Pepsi).
 SWOT ANALYSIS
STRENGTH
• Extremely Recognizable brand
• Bottling system is one of their greatest strengths.
• Showing emotions with product is also the key
factor.
• Maintaing a local approach helps the distribution
system to work efficiently. Making coco cola a
largest distribution network in the world.
• High- brand equity.
THREATS
• People are shifting more towards healthy drink
then aerated drinks.
• Water usage controversy
• Heavy competition from local and global
brands.
• Decreasing gross profit and net profit margins.
WEAKNESS
• Lack of product diversification.
• Negative publicity
• They only target younger generation
• Unlike other brands PepsiCo, Company has
not initiated food business.
• Other aerated drinks are giving tough fight in
the market.
OPPORTUNITIES
• Expand more to developing countries
• Offer new beverages and taste.
• Shift towards product diversification.
• Bottled water consumption growth.
• Try to expand in food industry also.
 Challenges comes between Coca-Cola and Pepsi:

Challenges faced: Challenges faced:

• The Pepsi Challenge • Competition in the Market

• The Second Pepsi challenge
• The Sugar Challenge
• The Cocaine Challenge
• Comparison Of the Structure of
Coca Cola and Pepsi
• Inability to Tackle Health Concerns
• Analysis Using Various Tools and
Methods
 Learning outcomes

• Loss leadership: Coca cola and Pepsi both are using this strategy to
become a market leader.
• Simplicity:
• Personalization:
• Socialization:
• Experience: