Sales and Distribution

Management
SUBMITTED TO: SUBMITTED BY:
Prof. Ritika Sharma Ch.Anindita Praharaj (20206012)
Diptimayee Panda (20206016)
K Atul Patro (20206020)
Smaraki Pradhan (20206046)
Udwesha Seth (20206056)
 General Information About The Shop:
Name of the Shop : Nayak General Store
Owner’s name : Mr. Sudham Nayak
Type of Shop : General Store
Location : Shop No-4, Basanti Colony, Rourkela-
769012
Established in : 1996
Annual Turnover : 20 Lakhs
Payment Accepted : In cash, UPI, Google Pay,
PhonePe
Product offerings: FMCG Products, Agri
Commodities, Processed food, Value added Products

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Problems :
Inventory based Problems :-
• Cluttered goods- products are kept without any specific order.
• Loss incurred due to expired products i.e blockage items-The retailer doesn’t keep the
track of the inventory he has in the shop and hence boxes remained unopened
• Unwillingness to stock in new products: To migitate the financial risk retailer is rigid for
investing in new products launched by a company ultimately when the customer comes
in search of that new product ultimately lose that share of the customer.
• Unorganized display counter.The display counter is overshadowed with too many items
at one place which appears very unpleasant .

Distribution based Problems :-

• Short supply of goods on time during demand. At the peak time distributor doesn’t supply the demand
items rather than asking them to stock in substitute item and sell it. For eg when there is extreme
demand for Thumbsup would provide sprite in place of it.
• Special Schemes are being hidden by distributors.
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 Strategies :-

Inventory Management Strategies :-

▣ Inventory can be arranged as per size so
better visibility.

▣ An efficient counter display encouraging

customer impulse purchase.

▣ The products in the refrigerator should be

arranged systematically.

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Continued…

▣ For tracing of the goods, a register or software

for Inventory management may be maintained.

▣ FIFO ( First In First Out) method can be take

place to avoid the loss due to expiry.

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Strategies :-

Distribution based Strategies :-

▣ This retail store can register/ empanel itself with the respective companies to
ensure efficient communication between companies and retail stores.
▣ To tackle short supply of demanded items and better stock management, the
retailer should forecast the demand of respective items simultaneously place
the order in advance.

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Thanks!
Any questions?