POPULAR

ADVERTISEMENTS IN THE
PHILIPPINES
Presented by:

TRIXIE ALCANTARA
CLARISSA MAE CAYABYAB
FRANCINE WHEY DIOLAZO
JED GARCIA
LEAH LAULITA
CHRISTOPHER DAVE NAJERA
CAMILLA SORIANO
 A. HISTORY AND EVOLUTION OF ADVERTISING

The Ancient Period ( Carving and Writing)

 This early forms of advertising were verbal. In ancient markets, sellers shouted
in order to advertise their products and services.

The Middle Ages

 In the beginning of the middle ages, nothing affected the development of
advertising over years or even the centuries. While shouters shouted, sellers
came up with original signs and flags to attract the attention of potential buyers.
 
The Industrial Period
 The next stage in the history of advertising and its timeline was the industrial
revolution and the advent of the press in the 17th century. Along with books,
people got an opportunity to read newspapers, gazettes, magazines, and
journals.

The Electronic Age (Radio and Television)

 In the beginning of the 20th century, advertising was everywhere. And
advertising agencies were fully responsible for its content.
 A. HISTORY AND EVOLUTION OF ADVERTISING

 At the time when advertising was shaping into an industry worth millions of
dollars, print advertising was about to face a new rival; the radio waves.
 
 After World War II, television became the major source for promoting products
and services to the masses. The first television advertisement was aired on July
1, 1941.
 
 The period from the 1960s to 1980s is considered the golden age in the history
of advertising.
 
The Digital Period
 The synergy of economics and science in advertising that began in the 1980s
reached its peak in the 1990s with the emergence of the fourth major
advertising medium; the World Wide Web.
 
 The evolution of digital advertising began in October 1994 when HotWired
launched the first digital banned ads.
 
 A. HISTORY AND EVOLUTION OF ADVERTISING

 In 1996, DoubleClick was founded. It was the first online advertising

platform to run targeted ad campaigns as we know them today.

 In 2000, Google developed Google AdWords (Google Ads). It is an

advertising platform allowing businesses to target ads based on people’s
Google search history and browsing preferences.
 
 In 2005, native Gmail ads arrived in Google AdWords for all advertisers.
 
 In 2006, Google acquired YouTube for almost $1.7 billion. Now YouTube is
one of the world’s leading advertising platforms and is responsible for 37%
of the world’s mobile traffic.
 
 With the introduction of Facebook Ads in 2007, the number of targeting
possibilities that advertising platforms could offer to businesses increased.
 
 A. HISTORY OF ADVERTISING IN THE
PHILIPPINES
 1400’s- the printing press came into usage in the 1400’s becoming
perhaps the first instrument of machine assisted interpersonal
communication.
 
 1700’s and 1800’s- earliest known billboard usage and rental.

 1900’s- the first radio broadcasts aired.

 
 1950’s- DZAQ TV began commercial television operations on 23
October 1953, the first fully licensed commercial television station in
the Philippines.
 
 1970’s- advertising suffered significantly mainly due to the reign of the
Marcos Administration.
 A. HISTORY OF ADVERTISING IN THE
PHILIPPINES
 1990’s- the first transatlantic two way radio broadcast occurred in 1906.
In Detroit, Michigan, the first news broadcast was transmitted by 8MKin
1920. The radio has now moved into the digital and satellite age and is
still a major source for information, entertainment, advertising
especially in this transportation age.
 
 2000’s- mobility has become not just a convenience but a need for the
masses.
 TYPES OF ADVERTISEMENT
Newspaper
 Newspaper advertising can promote your business to a wide range of
customers.

Magazine
 Advertising in a specialist magazine can reach your
target market quickly and easily. Readers (your potential
customers) tend to read magazines at their leisure and
keep them for longer, giving your advertisement multiple
chances to attract attention.
 TYPES OF ADVERTISEMENT
Radio
 Advertising on the radio is a great way to reach your target audience. If
your target market listens to a particular station, then regular advertising
can attract new customers.

Television
 Television has an extensive reach and advertising
this way is ideal if you cater to a large market in a
large area.
 TYPES OF ADVERTISEMENT
Direct mail, Catalogues and Leaflets

 Direct mail means writing to customers directly.

The more precise your mailing list or
distribution area, the more of your target
market you will reach.

 Catalogues, brochures and leaflets can also

be distributed to your target area. Including a
brochure with your direct mail is a great way
to give an interested customer more
information about your products and services.
 TYPES OF ADVERTISEMENT
Outdoor and Transit
 Outdoor billboards can be signs by the road or hoardings at sport stadiums.
Transit advertising can be posters on buses, taxis and bicycles.

Online
 Being on the internet can be a cost-effective
way to attract new customers. You can
reach a global audience at a low cost.
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES
JOLLIBEE

 Jollibee is the largest fast food chain

brand in the Philippines operating a
network of more than 1,400 stores.
 Tony Tan Caktiong is the founder and
chairman of Jollibee.
 Jollibee is famous for their fried
chicken and Jollibee offer meal that is
affordable.
 Jollibee established their image to be for everyone. They focused on all the
market segments; they also marketed their product to all ages.
 It’s happy, homey ambiance plus its food choices from the all time favorite
juicy chicken joy.
 Tony decided on a bee mascot to represent the Filipino People hardworking,
good heart, and happy even though they’re busy.
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES
JOLLIBEE

 One of the most popular tagline is Langhap Sarap Bida Angsaya.

 Kwentong Jollibee Valentine’s Series 2020. Directed by
 Sigrid Andrea P. Bernardo.
 Kwentong Jollibee Valentine’s series hit over 50 million views on Facebook
and YouTube.
 This 2020 the award winning digital series delves into how true love conquers
all the beyond romance, it takes hard work and commitment to make real
love it last.
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES
ARIEL
 European brand of laundry detergent
developed by "P&G European Technology
Centre“ in Belgium and is an early example
of pan-European consumer product
branding.

 It was launched in multiple markets

between 1967 and 1969.

 The brand is owned by US multinational Procter & Gamble

 Has grown to become one of the most recognised laundry brands in many markets around
the world

 Ariel is Procter & Gamble's flagship laundry brand in throughout its original market in
Europe and has become the a leading brand in many other countries.
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES
ARIEL
 Ariel's European products are generally
identical, but beyond Europe formulations
may vary to suit local markets.

 Ariel is the world’s leading detergent that

epitomizes superior stain removal. Since
1999, it continuously led other detergents
in product innovation.
 Ariel contains safe ingredients for normal fabrics and skin under recommended usage
conditions for laundry and meets the Company’s stringent human and environmental
safety standards.
 It was the first to bring the ‘compact detergent’ technology in the Philippines.
ARIEL ADS
Finally Ariel Bros Remove Kulob Stains with Ariel!
The 100 Stains Challenge ARIEL INSTASHINE 1 Out of 10 Moms
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES

SMART

 Smart Communications, Inc.,

commonly referred to as Smart, is a
wholly owned wireless communications
and digital services subsidiary of PLDT, Inc.,
The company has 73 million mobile subscribers as of 2020, under the brands
Smart, Sun, and TNT. Smart’s wireless broadband subscribers number 3.8
million under the brands Smart Bro and Sun Wireless Broadband.
 Smart offers commercial wireless services through its 2G, 3G, 3.5G HSPA+,
and 4G LTE networks, with LTE-A currently being deployed in key areas in the
Philippines
 The company has introduced wireless offerings such as Smart Money, a
mobile electronic wallet that also enables its SMS-based money remittance
service Smart Padala.
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES

SMART

 Smart’s new campaign follows a string of

awards from third-party mobile analytics
firms that recognize Smart as the country’s
fastest mobile data network.

 Ookla, the global leader in internet testing and analysis, cited Smart as The
Philippines’ Speedtest Awards Winner for mobile network speed during 2019.
To win this award, Smart achieved a Speed Score™ of 17.40, with average
speeds of 19.62 Mbps for download and 9.45 Mbps for upload.

 The recent launch of Smart 5G as a commercial service is proof of this as the

initial phase covers provision for all Smart Signature customers, who can now
enjoy blazing-fast data speeds on Smart 5G-certified devices at select Smart
5G spots in Metro Manila.
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES

SMART

 Smart Signature also keeps postpaid subscribers worry-free

when it comes to connecting with family
and friends, or staying online for work, play, or
play, or entertainment. Smart Signature caters
to different lifestyles by offering SIM-Only or Device Plans that come in S, M, L,

and XL.
 
 Mobile services provider Smart Communications, Inc. has made a splash as it
unveiled its new campaign featuring South Korean superstar Hyun Bin, who
has endeared many Filipinos with his hit K-dramas and movies.The ads
strongly conclude with Hyun Bin delivering Smart’s new tagline in Filipino,
“Simple. Smart Ako.”
 
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES
COCA-COLA
 Coca-Cola was founded in 1886 in Atlanta,
Georgia, by pharmacist John Pemberton.

 Combination of cocoa, the kola nut , and

carbonated water to make a soda fountain drink.

 The 1906 slogan, “The Great National Temperance

Beverage,” reflects a time when society in the
United States was veering away from alcoholic
beverages.

 “Three Million a Day” from 1917 or “Six Million a Day” from 1925. In terms of drinks a
day, that’s a vast difference from one billion a day mark The Coca-Cola Company passed
1997.

 Some slogans for Coca-Cola have concentrated on the quality of the product, its
refreshing taste, or even its role in entertaining, as in 1948's "Where There's Coke There's
Hospitality."
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES
PHILIPPINES
  
1981
 It operates nationwide, with 19 manufacturing plants
50 sales offices and distribution center. Employing
more than 9,700 regular employees.

 Coca-Cola Beverages Philippines, Inc. (formerly

 Coca-Cola FEMSA Philippines, Inc.) is a Philippine-based company engaged in
the bottling and distribution of Coca-Cola products in the country.

 The company was founded in 1981 as Coca-Cola Bottlers Philippines, Inc. and
renamed Coca-Cola FEMSA Philippines, Inc. on January 25, 2013

 On August 17, 2018, The Coca-Cola Company announced that its Bottling
Investments Group (BIG) agreed to acquire the 51% stake in the company
held by Coca-Cola FEMSA, S.A. de C.V.
 B. POPULAR ADVERTISEMENT IN THE
PHILIPPINES
PHILIPPINES
   
 In December 2018, BIG completed its acquisition
of Coca-Cola FEMSA Philippines’ bottling operations.
The company was then renamed Coca-Cola Beverages
Philippines, Inc. as a reflection of its ambition to
build a total beverages company.

 1981 (as Coca-Cola Bottlers Philippines, Inc.)

 2013 (as Coca-Cola FEMSA Philippines, Inc.)
 2018 (as Coca-Cola Beverages Philippines, Inc.)

 Who is the owner of Coca-Cola Philippines?

 THE COCA-COLA COMPANY

 Who is the CEO of Coca-Cola

 James Quincey (Chairman and Chief Executive Officer)
 C. SEVEN FUNCTIONS OF ADVERTISEMENTS
1. Communicating Vital Information
 Companies advertise to communicate essential information to consumers about a
particular product or service.
 
2. Persuading Consumers to Purchase
 Persuasion is the core mission of advertising. Advertisement serves as a means of
persuading customers to purchase a particular product or service.
 
3. Creating a Brand
 Brand identity is an integral part of a company’s success and it is often
communicated by way of advertisements. With increased advertising comes
familiarity with a company, its products services and overall mission.

4. Creating Product Demand

 One of the main functions of advertising is generating customer demand for a
particular product or service. This is usually done through targeted campaigns that
market to customers who are the most likely to buy the product or service.
 
 C. SEVEN FUNCTIONS OF ADVERTISEMNETS
 
5. Building a Customer Base
 Consistent quality advertising increases consumer loyalty for a product or
service. Advertising seeks to maintain the current customer base by reinforcing
purchasing behaviour with additional information about the benefits of brands.
 
6. Differentiating Products from One Another
 Companies use advertisement to position themselves against their competitors,
usually by highlighting what makes them the better option.
 
7. Previewing New Market Trends
 Previews about the virtues of new products and services motivate customers to
obtain them because they don’t want to be left out. Advertising lets consumers
in on up-and-coming trends and new markets.
 D. FACTORS THAT AFFECTS THE
POPULARITY OF ADVERTISEMENT
The Objectives of the Campaign
 define your objectives
 define your advertising goals in order to devise an appealing and compelling
campaign, then outline a plan and define your strategy accordingly.

Advertising Message that is Hard to Ignore

 In order to grab attention of your target market, the advertising message
must be hard to ignore. Think about a message that is different and gets you
instant attention.
 Will show the potential customer that you are offering them something
worthwhile.
 Be original and creative with your messages.

Utilize Visual Media of Advertising for a Greater Impact

 Visual advertising helps a customer develop a particular perception about a
product/service.
 D. FACTORS THAT AFFECTS THE
POPULARITY OF ADVERTISEMENT
 A written advertising message is likely to get ignored if you do not show your
customers what you are marketing.

Advertising Consistently for Best Results

 Once you have devised an advertising campaign that is generating positive
response, it is needed to advertise consistently for best results. The frequency of
ads creates more possibility for the product to grow rapidly, then advertise
constantly.

Use of Social Media and Live Chat for Boosting Campaign

 Social media and live chat can play a significant role in making your advertising
campaign a success. Promoting your brand and products on social media would
give you an opportunity to actively engage your prospective to customers.
 According to the Kantar, key elements that are common across its top-ranking ads
that make their brands more powerful and their products purchased more by
Filipinos are effective use of music, celebrity, product demo, ad duration, brand
device and humor.
THANK YOU FOR
LISTENING!