Professional Documents
Culture Documents
Presentation 1
Presentation 1
Presentation
PRESENTED BY -
KUNAL
MAHEK
MOUSAMI
NIKITA
What is Environment ?
Environment is complex
Environment is dynamic
Environment is multi-faceted
Types of Business Environment
Critical Issues
High Priority Issues
Low Priority Issues
Structuring the Environmental Appraisal
Kubr has suggested three approaches which could be adopted for sorting
out information for environmental scanning These three approaches are
Systematic approaches
Ad hoc approach
Processed-form approach
Techniques of environmental scanning
Acronym for Strengths, Weaknesses, Opportunities,
and Threats.
Planning tool used to understand Strengths,
Weaknesses, Opportunities, & Threats involved in a
project / business.
Used as framework for organizing and using data
and information gained from situation analysis of
internal and external environment.
Techniquethat enables a group / individual to move
from everyday problems / traditional strategies to a fresh
perspective.
Strengths
Short and
simple
Easy to
Specific
understand
“
Thank You
”