Industry Analysis

Honda
About Company

▪ Honda Motor Co., Ltd. Engages in the

manufacture and sales of automobiles,
motorcycles, and power products
▪ Honda Motor Company founded 24
September 1948, Hamamatsu, Shizuoka,
Japan
Soichiro Honda Mr. Minoru Kato

Founder of Honda Honda Motorcycle and

Motor Co | Honda Scooter India Pvt.Ltd
Cars India Company
CEO
Vision Statement of Honda

▪ “To serve people worldwide with the joy of

expanding their life’s potential – Lead the
advancement of mobility and enable people
everywhere in the world to improve their
daily lives.”
Mission Statement of Honda

▪ “Maintaining a global viewpoint, we are

dedicated to supplying products of the
highest quality, yet at a reasonable price
for worldwide customer satisfaction”
Honda products
▪ Automobiles
▪ Motorcycles
▪ Power Products
▪ Marine
▪ Honda jet
▪ Aero engine
Journey Of Honda in India
▪ The journey started with its first model ‘Activa’
in 2001 which gave a new life to scooter
segment and stays strong India’s favourite
scooter even 20 years on

▪ Honda 2Wheelers in India has won nearly 200

prestigious recognitions. It’s most trusted two
wheeler brand
HUMAN RESOURCE
 HONDA
MOTOR
COMPANY
LTD
• By GOKUL M
Chief Human Resource
Officer
(CHRO)
Vikas Arora
 • In the year 2021 Honda has 211,374 people

Employee’s • Honda is committed to a workplace that’s fair and

inclusive, and we are proud to be an Equal Opportunity

Rate and Employer

• We encourage all qualified candidates to apply

recruitment • Based on our commitment to a diverse workforce, we

have a special interest in women, minorities, and other
candidates with diverse backgrounds
 Salary
Structure
Of
HONDA
Pay Slip
 • Employees at Honda report engaging in community outreach
activities sometime
• Additionally, Honda employees typically meet outside of

Employee work once a month

• Community engaged employees create an environment of

engagemen
social responsibility both inside and outside the workplace

t activities
 Corporate
Social
Responsibility
Corporate Social Responsibility
• Honda was awarded a Silver Award for best CSR practices at a ceremony held at
Power Grid Auditorium, Gurgaon, on 2th Nov 2018
• Through the CSR engagements, Honda’s focus is on creating a sustainable impact
• The company has been unflinchingly working towards ensuring....
1. road safety
2. preservation of environment
3. health & sanitation
4. better education
5. community development and much more.
FINANCIAL ANALYSIS
-GOKULANTH V

Head (Finance and Accounts)

Sanjay Agarwal
BALANCE SHEET
TOTAL CURRENT ASSETS
TOTAL ASSETS
TOTAL LIABILITIES
INCOME STATEMENT
Summary of Financial Information for the FY 2020-2021

 Revenue / turnover is Over INR 500 cr

 Net worth of the company has increased by 1.93 %
 EBITDA ( Earning Before Interest ,Tax, Depreciation and Amortization ) of the
company has decreased by -32.64 %
 Total assets of the company has increased by 6.92 %
 Liabilities of the company has increased by 21.51 %
 Honda

Marketing Analysis
 Shakeel Anjum
▪ Head of
Marketing and
product planning
at Honda

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 Honda Brand Statement

▪ The Power of Dreams

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 Honda 2 wheeler Scales

▪ Honda
Motorcycle and
Scooter sells more
than 2.23 lakh two
wheelers in 2021

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 Advertisement Budget

▪ Honda Motor spend Rs 132 crore in

advertisement

▪ https://youtu.be/VR4O28RbmxA

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 Brand Ambassador

▪ Honda 2Wheelers India – Akshay Kumar

▪ Katie Taylor has joined the Honda brand as

a brand ambassador for Universal Honda
ltd.

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 Honda Target Market
▪ Mainly the target market of honda is the
customer of the middle-income group
▪ Honda was mainly targeting the age group
of above 30 – 51

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 Honda Promotion Strategy
▪ Honda does aggressive marketing
on TV as it advertises to a large
audience
▪ Honda released an advertisement
showcasing the Honda founder’s
dream of producing high-quality
cars

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Successfull Ad Campaign

“You meet the nicest “Precious as the gold”

people on Honda”
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 Marketing Mix

Honda Product Strategy

▪ Honda has 4 business segments: automobile,
motorcycle, financial services and power
▪ Automobile: Honda manufactures passenger
cars, mini vehicles and light trucks

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 Honda Price/Pricing Strategy
▪ Honda pricing strategy in the marketing
mix of Honda is based on various
parameters like competition, segment,
features etc
▪ Honda target customers from low middle
income level to high income level
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Honda Place & Distribution
Strategy
▪ Honda sells automobiles through a network of
700 retail dealers in Japan; 1,300 dealers in the
US; 1,500 dealers in Asia (excluding Japan); and
1,100 dealers in Europe.
▪ Honda motorbikes has 6,500+ outlets in Japan.
Honda sells motorbikes using independent
dealers in US and Europe and Asia with 1,000
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dealers
 Honda Promotion & Advertising
Strategy
▪ Honda uses TV advertisements to a large
extent. Honda has released ads with different
themes to attract customers
▪ The brand also proactively engages with its
users on social media websites like
Facebook, Instagram etc
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