Pre-Interrogation Assessment

IFORTIS WORLDWIDE
Prepared By:
Nisarg Bhavsar
 What is Sales Funnel?

• Sales Funnel is a term in marketing which means the journey or

process of prospect customer who go through on the way to
purchase.
• A sales funnel helps you understand what potential customers are
thinking and doing at each stage of the purchasing journey.
• It is a process which leads a prospect of sales from marketing
stages to conversion one.
Real Time Example of Sales
Funnel
The real time example of sales funnel is NETFLIX. It is the most
used paid subscriber video streaming service that allows its
members to watch a wide variety of award-winning movies, TV
shows, documentaries, and more on millions of internet-connected
devices.

Steps in the Sales Funnel:

1. Homepage: Their homepage clearly explains their risk-free trial

with a progress bar/timeline design. They state that there’s no
commitment with the free trial and you can cancel anytime. They
emphasize the risk reversal because Netflix is a recurring charge.

2. Pricing Page: You can scroll right down to the FAQ section and
find the pricing info.
Why The Sales Funnel Works?
We are having multiple payment options: gift card, credit card,
and PayPal. All major credit cards are accepted. You can also go
back and edit the information so you’re not locked in. There’s an
emphasis on security which is great because people are naturally
risk-averse. Netflix is simple. It’s very focused on the end consumer.
And they answer consumer questions cleanly and clearly with the
least amount of text needed.

What Makes It Unique

Netflix can rely on the power of its brand. Everyone knows Netflix.
You can also contact them by phone. Not a lot of web-based
companies share their phone number. This just builds trust even
further.
THANK YOU