GL BAJAJ INSTITUTE OF TECHNOLOGY AND

MANAGEMENT
A
SUMMER TRAINING PROJECT REPORT
ON
“CONSUMER BEHAVIOUR TOWARDS LIFE INSURANCE PNB METLIFE
INSURANCE."

Submitted for the partial fulfillment towards the awards of the degree
OF
Master of Business Administration

session : 2021-2022 subject code : kmbn308

SUMBITTED TO sumbitted by
Company Profile
 MAJOR COMPETITORS
 
⦿ BAJAJ ALLIANZ
⦿ BIRLA SUNLIFE
⦿ LIC
⦿ HDFC STD. LIFE INSURANCE
⦿ BHARTI AXA LIFE INSURANCE CO. LTD.
⦿ RELIANCE LIFE INSURANCE
⦿ ICICI PRUDENTIAL
⦿ KOTAK MAHINDRA OLD MUTUAL
⦿ AVIVA LIFE INSURANCE CO.
⦿ TATA AIA
⦿ MAX NEW YORK
 OBJECTIVES OF THE STUDY
⦿ To gain an understanding of PNB Met life, business of PNB Met
life, and it’s Products.

⦿ To know about the consumer perception about the company.

⦿ To fulfill the targets set by the IP Company.

⦿ To know how the work takes place in insurance sector.

⦿ To have a practical knowledge.

 FINDINGS
⦿ The maximum respondents were highly interested in fixed deposit plans.

⦿ The maximum respondents were not fully aware of PNB MetLife plans.

⦿ The respondent wants Insurance as a tool of Life coverage.

⦿ 16% people do not have any Life Insurance policy.

⦿ The respondents feel that financial advisor is a major source of information

about the investment plans.

⦿ Most of the respondents are satisfied with the service provided by

the company.

⦿ LIC has been a major competitor for PNB MetLife in the market.
 Swot analysis
Strenghts Weakness
Less faith of people in private insurance sector.
Cooperative environment
Low retention rate of employees.
Highly experienced employees
The main weakness of this company is that people
Customized product are not aware regarding this business so this
company takes lot of time to aware the people
Provide good services to the customers regarding this company .Sometime the agents in
order to get high commission they made fool of
High quality training programmers their customer about the return.

Opportunities Threat
 
Company is open to expanding into new markets Increase in competition

New related products Mutual Funds

Acquisitions Economic Conditions
 Conclusion
 
⦿ During the Summer Internship Program at PNB MetLife I had the
opportunity to apply my theoretically knowledge into practical
experience. During these 45 days I worked on many individual
projects and was able to learn many things about the company,
about the policies and procedures, transaction processing ,sales,
time management, etc. I also gain the knowledge about the
products of the company. I worked in projects alone and
sometimes in groups as part of the team, directly communicated
with persons in various levels of the organization and participated
in meetings. Key personal skills that I learned: MULTITASKING,
TIME MANAGEMENT, WORKING EFFICIENTLY and
EFFECTIVELY TO MEET DEADLINES.