Tourism and

Hospitality
Marketing
RUDOLPH AGAGAD
CINDY ARCILLA
ANGELA NICOLE IMPERIAL
 1. Is Tourism an industry?

 Tourism considered as one of the world's

largest industry and covers many sectors in
it.
 Comprises those organizations that are in the business of
providing goods and services, to meet the distinctive
needs of some identifiable collection of travellers/ tourists.

 A great source of income and employment for countries

that receive more tourists, which has had a significant
impact on the main economies of the world.

 The tourism industry not only generates revenues for a

country and cultural wealth, but it is also one of the most
important economic engines for growth and development.
2. In the global crisis we face today, how can you describe
hospitality and tourism worldwide?

Tourism & Hospitality

industry hit by Coronavirus
pandemic
 Hotels provide premises for medical staffs, first
responders or hospital patients and more sanitized.
 Business levels experienced downturn.
 Travel restrictions on domestic international flights.
Limited passengers and practicing social distancing.
 There are no face to face seminars.
Tourism and hospitality sectors will rethink
the future of tourism and hospitality industry.

Tourism and hospitality

industry is a resilient industry,
they will bounce back again.
3. What is the impact of this pandemic
to hospitality and tourism?

Negative Impacts
Job Opportunities Declined.
 The world’s economy was shut down due to
pandemic. Strategies to flatten the COVID-19
curve such as community lockdowns, social
distancing, stay-at-home orders, travel and
mobility restrictions have resulted in temporary
closure of many hospitality businesses and
significantly decreased the demand for businesses
that were allowed to continue to operate. This
cause to hundred of thousand people to lost a job.
Sharp decline of tourism and hospitality Industry
revenues.

 The number of tourist, guest and patrons are

declining due to this pandemic. Many tourist
attractions around the world, such as
museums, amusement parks, sports venues
were closed , events such as concerts, fan
meeting, Olympic shows were cancelled,
many hotels decided to close due to lack of
occupants and almost all restaurants were
asked to limit their operations to only take-
outs.
POSITIVE IMPACTS
 LESS POLLUTION
-Lockdown due to COVID-19 reduced transport
activities which results in less energy consumption
and lower oil demand. These changes in transport
activities and oil demand exert a significant impact
on the environmental quality. 
 4. Is tourism marketing different with the principles of
marketing applied universally across all business sector?

Tourism Marketing
 Is a term which is used to refer to that business
discipline by which the visitor are attracted to a
particular location. The location can be anything
which has the potential for attracting a tourist to
comes visit a new place.
 PRODUCT TOURISM
MARKETING MARKETING

Meaning It refers to the process It implies the

in which the marketing marketing of economic
activities are aligned to activities offered by the
promote and sell a business to its clients
specific product for a for adequate
particular segment. considerations.
Sells Value Relationships

Marketing Mix 4p’s 7p’s

7P’S
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Process
7. Physical evidence
• Product
 Tour packages, accommodations, attractions,
activities, transportations, restaurants product
lines, branding etc.
Place
- destinations, basic infrastructures, distribution
networks, movement of tourist, intermediaries.
Price
-cost, demand, competition, season, discounts,
allowances, packages, prices level etc.
Promotion
Promotion mix, advertising, public relation's, sales
promotions.
People
-Employees, customers, host populations, other tourists
Process
-Flow of activities, customer participations, level of
automation, number and sequence of steps
 Physical evidence

-Facility design, equipment, gift and takeaways,

report,business card .
 PRODUCT TOURISM
MARKETING MARKETING

Who comes to whom? Products come to Customer comes to

customers service
Tangibility They are tangible, so They are intangible,
customer see and so it is difficult to
touch it. promote a services.
Quality Comparison Quality of product can Quality of service is
be easily measured. not measurble.
Characteristics of Tourism
Marketing
A. Intangibility-Cannot be touch or viewed
B. Inseparability- simultaneous consumption and
production
C. Perishability-unused capacity cannot be stored
for future use
D. Variability- quality can not be controlled it must
be produce.
-services involved people and people are all
different.
 Service Principle
1. Principal products provided by recreation,
experience and hospitality.
2. Customer must travel to the destination with
his/her purpose of travel
3. Travel is significant portion of money and times
pent
4. Major factor is people decisions
THANK YOU
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