PRESENTATION TOPIC:

STRATEGIC ALLIANCE

K.Ambica
562030912
BBA final year
WHAT IS A STRATEGIC ALLIANCE?

A strategic alliance is an arrangement between two

companies to undertake a mutually beneficial project while
each retains its independence. The agreement is less
complex and less binding than a joint venture, in which two
businesses pool resources to create a separate business
entity.
Example:
Strategic Partnerships between Spotify and Uber:
The alliance between Spotify and Uber is an example of a strategic alliances
between two companies. These two companies, through this alliance, increasing
their customer base as they offer uber riders to take control of the stereo.
Apple Pay and Master Card:
When Apple Inc. decided to get into digital payment business. It became a big
competitor to all existing companies in this field.
TYPES OF STRATEGIC ALLIANCE
 • FUNCTIONAL ALLIANCE

A functional alliance integrates certain basis functions

between the two parties by pooling efforts to attain specific
objectives.
The four common types of functional alliances are
production alliances , marketing alliances , financial
alliances , and R&D alliances .
Production Analysis:
Production Analysis provides a visual representation of production
output and allows you to quantify production losses and the cost
associated with them.
Marketing analysis:
A market analysis is a thorough assessment of a market within a
specific industry. Firms share marteing services and expertise.
Financial alliance:
In the following we use the term ‘financial alliance’ to stand for an
alliance between one or several banks and one or several insurance
companies.
R&D alliance:
R&D alliances are innovation-based relationships formed by two or
more partners who pool their resources and coordinate their
activities to reach a common goal.
THANK YOU