Presentation on Promotional Activity

Introduction
Revlon

•Established in 1932

•Manufactures, markets and sells extensive array of cosmetics and skin care, fragrances and personal care products.

•The company’s products are sold world wild and marketed under such known brand names such as: Revlon, color stay, Revlon-age defining, skin lights and ultima.

•Revlon’s principal customers include large mass-volume retailers and chain drug stores, as well as certain department stores and other specialty stores such as
perfumeries.

•The company sells cosmetics and skin care products to fulfill specifically consumer need,principally priced in the upper range of the mass market.
Nike

• Established in January 1964 as Blue Ribbon Sports.

• Company deals with products are Athletic shoes, Apparel sports equipment, Accessories.

• Nike has contracted with more than 700 shops around the world & the offices located in 45 countries outside united
state.

• Nike pays top athletes in many different sports to use their product promote/advertise their technology & design.
Garnier

• Established in April 23,08 by Kcnians.

• Company deal with product of beauty care.

• For Garnier, the aim of beauty is happiness and feeling at ease with others.
 Product Line & Product Mix Of Garnier
Face Body Deodorants Hair Hair Color Styling

●
Pure
●
Pure ●
Fall Light
active ●
Sleek &
●
Essential
Shine
care ●
Normal
●
Nourishin
Hair
g Cold ●
Mineral ●
Kids ●
Hard
cream ●
Body Men ●
Long & ●
Color ●
Wet shine
●
Face wash
Cocoon ●
Mineral Strong Natural ●
Styling
●
Sun
Women ●
Damage Gel
control
repair
●
Light ●
Shampoo
●
Manpowe
+ Oil
r ●
Anti
●
Wrinkle
dandruff
Lift
●
Age Lift
 Promotion
Promotion is an important part of the marketing mix of business enterprise. Promotion is the process of communication
involving information, persuasion, and influence. Promotion is communication from seller to buyers in the market in as
it tries to instil into customer’s mind images(through advertising, personal selling, sale promotion and publicity).

Objective Of Promotion :-
 Promotional Mix
Promotional mix is the combination of different kind of promotional tools used by a firm to advertise and
sell its products.

Elements of Promotional mix:-

Advertising
TVs
Radio
Newspaper Sales Personal
Magazines Promotion Selling Publicity
Sponsorshi
p
Banner
 Advertising
Advertising consist of all the activity involves in presenting to an audience a non-personal, sponsor-
identified, paid-for message about a product or organization.

Function Of Advertising :-
Adverti
sing
Education Promotio
of people n of sale

Creation of Introduction
Introduction
good public of
of New
New
image Product
Product
Importance Of Advertising

●
Introducing New
Benefits Product
Benefits ●
Stimulate Customer
To
To ●
Increase the sales
Manufac
Manufac ●
Meeting force of
turer
turer competition
●
Increase the goodwill

Benefit
Benefit
●
Existence of
To
To Product
Custome
Custome
●
Educate the people
rr ●
Increase the utility

●
Provide
Benefit
Benefit Employment
To
To
●
Promotes
Society
Society Standard of
living
5M’s of Advertising
 Sales Promotion

According to American Marketing Association” Sale Promotion includes those marketing activities, other
than personal selling, advertising, and publicity, that stimulate consumer purchasing and dealer
effectiveness, such as displays, shows and expositions, demonstration and various non-recurrent selling
effort not in ordinary routine.

• Nike will provide as quiz contest.

• Garnier will provide coupon discount.

• Revlon will provide discount.

Importance of Sale Promotion

Spreads Information

Stimulate Demand

Customer Satisfaction

Create Product identiy