SIGNIFICANCE OF THEORIES

OF COMMUNICATION IN
EVERYDAY LIFE
SUBMITED BY SHIVAM UPADHYAY
BAMC 1ST SEM [2019-22]
ERP ID – 0191BMC038
COMMUNICATION

• Communication is the combined process art and science of transferring verbal and/or
nonverbal information from one party to another with the primary objective of revealing
to the recipient, either precisely or vaguely, ideas or declarations which the
communication intends to convey
COMMUNICATION THEORY
THEORIES OF COMMUNICATION

• Authoritarion Theory
• Libertarian Theory
• Soviet Theory
• Social Responsibility Theory
AUTHORITARIAN THEORY

• Authoritarian theory of mass communication originated from the philosophy of Plato

(407-327 BC )
• According to this theory describe that all forms of communicatios are under the control of
the governing elite or authorities or influential bureaucrats.
LIBERTARIAN THEORY

• This theory came from the libertarian thoughts of Europe during the 16 th century.
• Libertarian theory or Free Press Theory is one of the Normative Theories of mass
communication where media or press is given absolute freedom to publish anything at
any time and acts as a watchdog.
SOVIET MEDIA THEORY

• After the 1917th revolution, the Soviet Union was restructured with new political system
based on Marxist-Leninist principles.
• According to this theory the government undertake or controls the total media and
communication to serve working classes and their interest.
SOCIAL RESPONSIBILITY THEORY

• Social Responsibility theory of mass media is relatively a new concept which started in
the mid 20th century.
• Social responsibility is ethics that guide any action, be it in media or other organization,
that put an obligation towards environment, society, culture and economy.
AUTHORITARION THEORY