BUSINESS ENVIRONMENT

PESTLE ANALYSIS :- COCA-COLA

TO:- CHEASTA MAM

NAME :- KUMKUM SINGH

CLASS :- BBA 5TH
ROLL NO :- 408
COCA-COLA

The COCA-COLA Company is leading non- alcoholic beverage

brand . It is operating more than 200 Country with owned And
independent bottling partners, retailers, Wholesalers and
distributers.
Coca-Cola despite being the leading in the beverage industry , is
not immune to the various political, social and economic
fluctuations. This PESTLE analysis Coca-Cola explains how
various factors affect it in the current global market.
POLITICAL FACTOR

• Coca-Cola products are tested by FDA. It should follow the

rules of the country . It should also provide the local stores with
best beverages.
• The rules can be related to accounting, Internal marketing ,
labour or taxes.
• Countries may prevent it from distributing Its products if all the
rules are not followed well.
ECONOMIC FACTOR

• Coca CoLa has huge customer base around the world. The
company produces its products in various countries.
• It keeps its customers tastes and preferences in mind. Most of it’s
revenue comes from beverage sales.
• Recently, consumers have started giving preference to healthly
drinks. Coca-Cola Has realised it, and it is moving in that direction.
SOCIAL FACTOR

• Urban areas are the Major market for this company.

• It is more focused on Offering healthy products when it comes to the US.
Coca cola water and tea are some of the products that comes under thos
category.
• Coca cola has introduced more than 30 alternative flavours in China and
Japan.
• Coca cola needs to introduce healthy products in China and Japan.
TECHNOLOGICAL FACTOR

• Coal cola is very effective with the use of new technologies Which
helps it in manufacturing a large number of quality products.
• Coca cola has also usde social media to increase its popularity. It’s
promote campaign have been hit on various social media platforms .
• Its ensure the customers get the finest product in a short time.
LEGAL FACTOR

• Coca cola has done well in securing all the rights of its business.
It has the rights of all past and future products that it develops
with the patented process.
ENVIRONMENT FACTOR

• Water accessibility is essential to Coca cola to manufacture it’s

products . If they didn’t have water accessibility they can’t
operate.
• There are environmental concerns about the water processing of
coca cola ,which leads to water shortage.
• It needs to ensure that water processing is environmental
friendly.
While the technological factors might be in its control, the social,
political and economic factors would require it to adopt its
marketing strategies as per the changing conditions.