EICHER MOTORS LIMITED

“THE FUTURE OF INDIAN TRUCKING”

 COMPANY PROFILE :-

Eicher motors limited is an Indian manufacturer of motorcycles and commercial

vehicles, Eicher is the parent company of Royal Enfield, a manufacturer of middleweight motorcycles.
In addition to motorcycles, Eicher has a joint venture with Sweden’s Volvo- Volvo Eicher commercial
vehicles limited.it established in the year 1948.

Headquartered :- New Delhi

Founder :- Vikram Lal
Owner :- Siddhartha Lal
Key people :- S. Sandhilya ( Chairman),
Siddhartha Lal (Managing Director)
Products :- Motorcycles,
Commercial vehicles,
Automotive gear and components,
Maps and guides,
Management consulting.
No. of employees :- 4899 employees.
VISION :-

To be recognized as the industry leader driving modernization in commercial

transportation in India and the developing the world.

 MISSION :-
VECV aims to continuously improve transportation efficiency in India and developing
Markets, thereby reducing logistics costs for goods and people- leading to higher
enablement of specialization in manufacturing, agriculture and services, thereby
increasing the nation’s economic activity and productivity.
 Summary of a company :-
• Eicher motors limited is a commercial vehicle manufacturer in India. The company’s origins date back
to 1948,When Good earth company was established for distribution and service of imported tractors.
• In 1959 the Eicher tractor corporation of India Private Ltd. Was established, jointly with the Eicher
tractor company a German tractor manufacture.
• In February 1990, Eicher Good earth bought 26%stake in Enfield India Ltd. and by 1993 Eicher acquire
a majority stake (60% equity shareholding) in Royal Enfield India.
• In July 2008, Eicher Motors Ltd and Volvo Group’s 50:50 joint ventures VE Commercial vehicles(VECV)
designs, manufactures and markets commercial vehicles, engineering components and provides
engineering designs.
• Subsidiaries of Eicher Motors Limited :-
Royal Enfield , EICHER Polaris, VE Commercial vehicles Ltd
• CSR activities by Eicher Motor Ltd :- Good Earth Education Foundation, Dr. Shroff’s Charitable
Eye Hospital
COMPETITIVE ANALYSIS :-
PARTICULARS EICHER MOTORS LTD ASHOK LEYLAND LTD

Market capitalization (RS. in 63,893.58 33,317.92

CR.)

Sales Turnover 8,619.04 15,598.43

P/E Ratio 47.44 -201.74

PB Ratio 5.59 3.65

 SWOT ANALYSIS OF EICHER MOTORS LTD

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• Track record of • Extra cost of • Accelerate • Changing

innovation building new technological political
• Strong brand supply chain and innovation and environment
recognition logistics network advances • Competitive
• Market • High cost of • Increasing pressures
leadership replacing customer base in • Changing
existing experts lower segment
position demographics
• Wide geographic • Declining per • Lowering of cost • Shortage of
unit revenue for of new product
presence skilled labour
Eicher motors launches
• Talent
• Entering into low
management
weighted
motorcycles
production