CHANNEL OF

DISTRIBUTION
MADE BY- BHAWNA GUPTA
CLASS-12C
 DISTRIBUTION CHANNEL
A distribution channel (also called a marketing channel)
is the path or route decided by the company to deliver
its good or service to the customers. The route can be as
short as a direct interaction between the company and
the customer or can include several interconnected
intermediaries like wholesalers, distributors, retailers,
etc.
 PULSE
 S are Convenience goods.
These
Indirectchannel (two level Channel of distribution)
These are most commonly Used items on frequent
basis.
Manufacturer→ Wholesaler→ Retailer→
Customer
 TITAN WATCHES
These are shopping goods.
Indirect channel of distribution (two level)
Under this channel, wholesaler and retailer
act as a link between the manufacturer and
the customer.
Manufacturer→ Wholesaler→ Retailer→
Customer
 TATA CARS

These are specialty goods.

Direct Channel(zero level) is used
Tata cars are manufactured at
Jamshedpur, Pantnagar, Lucknow,
Sanand, Dharwad, and Pune in India but
are available all over the country with
the help of intermediaries.
 LIFEBUOY
SOAPS
These are convenience goods
Indirect channel(two level channel of
distribution) Is used
These are frequently purchased items.
Manufacturer→ Wholesaler→ Retailer→
Customer
 MAHINDRA
CARS
These are specialty goods.
Indirect channel of distribution(one level)
Tata sells its cars through company
approved retailers.
Manufacturer→ Retailer→ Consumer
 DOMINO’S
PIZZA
These are non-durable goods.
Direct channel of distribution (zero
level)
It is the simplest and the shortest
mode of distribution. Selling through
post, internet or door to door selling