Assess the importance of marketing in the media area you have

studied
How far is marketing important in the media area you have studied?
Evaluate the marketing techniques used in the media area you have
studied.
Evaluate the impact of media ownership on the media texts which get
produced.
‘The production of all media texts is driven by profit.’ To what extent
do you agree with this?
‘Everything in the media seems to be owned by a small number
of very big companies.’ Discuss the implications of media
ownership with reference to the media area you have studied.
“Production decisions are always driven by money.” Evaluate the
extent to which this is true in the media area you have studied.
Discuss the impact of funding on media products.
How important are media ownership and funding in understanding
contemporary media practice? Refer to the media area you have studied
To what extent is technological convergence important to media
institutions?
• Discuss the impact of cross-media convergence on the media area
you have studied.
How far has digital technology changed patterns of distribution?
“Digital technologies have transformed media production.” Discuss
with reference to the media area you have studied.
How far does digital distribution affect the consumption of media
texts in the media area you have studied?
To what extent is digital distribution vital to the media area you have
studied
How significant has the spread of technology in recent years been for audiences? Refer
to the media area you have studied.
Analyse how media institutions are using different platforms to engage with their
audiences.
To what extent has social media altered how
media products are consumed?
6  To what extent does audience behaviour determine changes in the
media industry?
‘Audiences are not concerned with where media texts
come from.’ To what extent do you agree with this?
In relation to the media area you have studied, discuss the ways
audience consumption has changed over time
‘Nowadays, everybody consumes media texts in the same way.’
Discuss with reference to the media area you have studied.
To what extent are media products more successful if they are targeted
locally rather than globally?
How important is cross-media convergence and synergy in the
media area you have studied?
Discuss the importance of convergence to media
institutions. Refer to the media area you have studied.
How do media institutions target national and local audiences in the
media area you have studied?
How far have audiences adapted to the changes in media technologies
in recent years? Refer to the media area you have studied.