CHUYÊNNGÀNH

MARKETING
 UNIT 4:
CREATING ADS
GIẢNG VIÊN HƯỚNG DẪN: TRẦN Ý NGUYỆN
NHÓM THỰC HIỆN: NHÓM 4
 GIỚI THIỆU THÀNH VIÊN

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VÕ NHƯ QUỲNH NGUYỄN THỊ NGỌC THƯƠNG

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ĐÀO THỊ NHƯ HUỲNH NGUYỄN THỊ THU LÀNH

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NGUYỄN THỊ XUÂN HỒNG
INCLUDES 4 MAIN CONTENT

1. The ADIA model for advertising

2. Working with an ad agency
3. Advertising channels
4. Rate sheet
 1. An overview of creating ads
An advertising model is a combination of certain and
necessary elements that form a template to achieve the
goal of advertising a product. Or simply understood in
another way, the advertising model is a certain type of
advertising, products, and services that will be
reproduced into a direct model. Producing advertising
models not only helps businesses have a realistic view
of products but also improves the effectiveness of
marketing campaigns. Creating an advertising model is
an important step to bring consumers closer to the
product.
 2. Types of basic advertising models
- In the field of Marketing management, there are many different types of advertising
models, but the most common types of advertising models, in general, include two
types:
2.1) Model ADIA
AIDA is a classic marketing communication model that allows businesses to understand
the cognitive process of consumers when making purchasing decisions and thereby
devise appropriate communication strategies for each of these stages. AIDA is an
acronym that stands for the 4 stages of Attention, Interest, Desire, and Action.
The AIDA model belongs to the American school of
advertising, but it is a regular model applied in Vietnam.
AIDA stands for the following words:
+ A - Attention (create attention). for example Illustration,
Font, Font size HOT. Discount, buy two get one free.
+ I – Interest (Create interest). e.g. List some
outstanding benefits of the product.
+ D – Desire/ Create Desire (Create product desire). For
example, a Video demo clearly works or customers say,
confirmed by major partners.
+ A – Lead to Action (Leading to action to decide to buy
the product). For example Limited quantity, scarce
goods,...
2.2) Model 3S's and 3R’s
3S's model is an advertising model according to the French classical
school. According to 3S's model, when advertising must be simple; must
be real, not fake, and tight between words and deeds (must go hand in
hand between advertisement and product)The elements of 3S's model are:
a) Simplicité factor: Simplicity When advertising is not cumbersome, it
should not be lengthy but must be simple. However, simplicity in 3S's
model is not only in words but also in form and content. Simple words,
simple presentation, no-frills, simple colors.
b) Substance factor: Tell the truth, don't lie according to 3S's advertising
model, when advertising must tell the truth, why say so, not lie.
Advertising about products, good products are said to be good; Bad
products say it's bad, don't advertise falsely.
c) Système factor: Closeness between words and deeds The Système
element is systematic, tight between words and actions. Between words
in advertising must go hand in hand with deeds, do not advertise one
thing, do another.
- Model 3R’s:
3R's advertising model is a modern French model. This model is the opposite of 3S's model.
3S's criteria when advertising must be simple and honest, words go hand in hand with
actions. 3R's is quite the opposite when it shows that advertising needs to be funny,
attractive, artistic and attract viewers.To increase the sense of humor, cover up the
shortcomings ofproducts, nowadays, when advertising, people often include the element of
lying, which is risky. Tell a lie without harming anyone.For example: "Drink an energy drink,
you will have the strength to defeat the dinosaur!“
d) The role of 3D advertisingProducing advertising models plays an important role for product
PR. From there, it directly affects the sales, the quantity of consumption as well as the
position of the product in the market. Before the product prototype was born, the 3D model
was the first communication channel. Bringing products to customers with the goal of
exploiting user reactions and psychology about the product. From there, there is a suitable
business plan.
3. Advertising Channels
a) What is Advertising Channel?
An advertising channel is a medium used by a company to
advertise their products and inform the customers about some
promotion.
* Importance of Advertising Channel
In order for companies to survive in the modern business world
engaging in some sort of aggressive advertising, tactics has
become mandatory. Simply relying on word of mouth isn't a good
strategy considering the fact that most of the competitors are all
competing for the same customer base.
* Factors in selecting the right Advertising Channel
- Target Audience
- Marketing Budget
- Expected Performance and conversions
- Levels of Involvement in Product e.g. a product with high
involvement like a car may require a more comprehensive
selection of channels
- Product Type - Niche or Generic
These points can lead to the selection of the right combination of
the channels.
 6 Types of Advertising Channels popular:
1. Video Advertising: Television & YouTube. ...
2. Audio Channels: Radio & Podcast
Advertising. ...
3. Newspapers. ...
4. Print & Digital Publications (Magazines) ...
5. Out-Of-Home Advertising. ...
6. Social Media
 4. Rate sheet.
Rate Sheet means a term sheet provided from time to time by
Lender to Broker containing certain terms relating to Loans,
including, but not limited to, the interest rates and corresponding
discount points at which Lender is interested in making Loans.
The rate sheet will show you a range of costs for the loan you
are interested in. Every adjustment will have a cost, either
positive or negative. Adjustments include loan size, state the
property is in, credit score, etc. This represents the amount of
risk the lender is taking on by loaning you money.
*How to create a rate sheet:
Perform market research. As I mentioned right off the bat, you
need to first develop a pricing strategy. ...
Calculate profit margins. ...
Open your spreadsheet document. ...
Create a column for products and services. ...
Create a column for prices. ...
Enter business contact information.
 Conclusion of the group's conclusions
through the presentation:
Today advertising has played a very important and huge role in the economy. Creating ads is
not just about bringing benefits to businesses. It also contributes significantly to the general
development of society, changing customers' buying habits and behavior.
The role of advertising contributes significantly to the socio-economic development of the
country. The development of the advertising industry has shown that advertising plays an
increasingly important role. Not only in the manufacturing sector, but also with distributors,
consumers, and the public.
Advertising for businesses is an important marketing tool that helps businesses achieve their
communication goals. Thanks to the advertising information function, businesses can quickly
inform the market. In addition, advertising is an effective tool to support sales and reduce
distribution costs for businesses. As well as support for product, pricing and distribution
strategies. The role of advertising has contributed to creating a competitive environment,
improving quality, improving design and service.
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