“7C’S OF EFFECTIVE

COMMUNICATION”
By-
Prativa Deb
BCA(1ST Sem)
 COMMUNICATION

Communication is an exchange of facts,ideas,opinions or

emotions by two or more persons. It is the process of
passing information & understanding from one person to
another.
 Why communication is
important?
 Communication acts as a base for any action.
 It improves co-ordination & co-operation among people.
 It facilitates planning.
 It is required to express emotions, interpersonal attitudes and one’s
personality.
 7 c’s of effective
Communication
 Completeness
 Conciseness
 Consideration
 Clarity
 Concreteness
 Courtesy
 Correctness
 COMPLETENESS

The message must be complete including all the facts that

are required keeping in mind the receiver's point of
consideration.
 Conciseness

The information should be convey with least possible but

appropriate words .Conciseness is very important for effective
communication.
 CONSIDERATION

It should considered the audience while communicating that is

there emotions,needs,interests,requirements,problems etc. The
audience self respect should be maintained.
 CLARITY

It means appropriate & concrete words should be used. It should

emphasized on a particular goal at a time rather than many..
 CONCRETENESS

The communication must be clear & particular rather than fuzzy &
general. It should strengthened the message as concrete message
eliminates misinterpretations.
 COURTESY

The message should convey the senders expressions and also the
receiver's respect. The message should be polite, judicious and
with a positive tone. It should not be biased at any sense.
 CORRECTNESS

It means the message must be correct, exact and well-timed.There

should not be any grammatical errors. It should attract the
audience attention. As correct communication always boost up
the confidence level.
 CONCLUSIONS

So we can conclude that communication is the base of any action

and the 7c’s of communication is very important to make the
communication process effective.