WOMEN'S

SA FET Y
BY : ELITE
 OUR TEAM!!

Suvarsha Rohit
Designing Reddy Jaswanth
proficiency. Analytical proficiency.
Good in
Good in computer Ability to solve
communication. problem.
languages.
Leadership
Quality.
Our team was selected who have their own strength which are responsible for communicating,
designing and good in skills and have the ability to prove themselves and make this idea
 OUR TEAM!!

Yash Yash
Prithvi
Analytical proficiency.
Yadav Bansal
Ability to solve Good in Designing
problem. communication. proficiency.
Leadership Great skills in
Quality.
Our team was selected who have their own strength which are responsible for communicating,
entrepreneur
designing and good in skills and have the ability to prove themselves and make this idea methods.

Women feeling insecure while
moving out from home, feared
of happen something to them
Ac c ording to the latest info
women's safety is one of those
problem which has no exact
solution. crime rate against
women went up by around 131%
in May last year.India was
disc overed as the
place for women dangerous
in world.

N
and they are traumatized

IO
about their work which is the

T
AC
only solution for all their

G
needs and their living.

N
SI
RI
DEFINITON
 T O PROVIDE SECURITY FOR THE WOMEN WITH A FEASIBLE
CLIMAX AND SOLUTION AND EASY SOLUTION THROUGH OUR CO MPAN Y ELITE.
OPPURT UNIT
Y
Violence's and harassment's
in work.
Moving alone outside at
night. No emergency help
when required.
W

As we are aware that, in India correct

Worried that will they loose
O

measures were not taken to protect

RR

their confidence in working on women, this is not only the mistake of

IE

own due to security. government and men but also the people
S

mindset. We cannot mention only men

AN

are involved but for a shock many

D

women are not giving security to women.

PA

They were involved in activities like

IN

women trafficking which is a major

threat..

THREATS
 PERSONA
Selin was an Event designer head of
an event designing company, she
was ambitious and hard worker. As
an event designing head she need to
work morning and night based on

SELIN the events. At times it will be too

late, at that time she feels worried as
Event there were no one roads and no
designer Age: transport to travel. Even she call for
taxi she was worried that driver may
32years
change the route.
 NEEDS
A way to c ontac t a polic e booth or a person fastly and
better transportation facility.

EXPECTATIONS
She expects that whenver she is at risk there will be someone to
help, at times she cant call or contact but she should be observed or
updated and warned about danger.
 PL OT
When we come to the situation not only Selin but there are
many other women and girls who work at the office, who
goes to college or university daily or the women who work
at night or women who had set up their own business are
facing this problem. When we to the government, it has
taken some steps but it didn't fulfill all the needs of the
women and girls. Putting the government aside there are
many men and women who are into activities like women
trafficking or others which has caused women and girls to
fear for the step to come out and make their dreams
possible. Even in this society of now where it is been said
that men and women are equal but they are actually not.
Now, our goal is to refill the confidence of women and girls
and provide them security. Let us see how is it done!!!!
 W H A T ARE WE DOING?
We are team elite who are putting all our efforts to solve
out a problem which was the major problem in India -
Women's Safety.
If anyone ask the women in our team that were you not
afraid of working in night or working with men in your group
or moving alone in night, than our team will be yes. Yes we
are not afraid because we have a confidence, not only this
we have an app with device who will help us in anytime.
If you wanna answer the same to all those who has
questioned you this than lets go in detail with this.
 APP AND DEVICE
Many of us are been exposed to different apps that we use daily, some of
them were useful and some not. In these there are security apps also.
Now, let me give you one of those app which will be user-friendly and also
safe called elite.
This is an app where every women will be monitored 24hrs and will be
provided security and transportation whenever needed.
Well, there were many questions asked when we thought of introducing an
app, the most asked questions are what will happen if our phone has no
battery or if stop ceases or if we lost phone how can we monitored? well our
app tracks your near by GPS when you have last used it and for every area
we will have contact with police booth, until the app is in on we will know
you and we will get notified when the above problems have faced.
We will provide the transport 24hrs which is safe and secured.
 APP AND DEVICE
Well, to make our app handy and to make it useful whenever you don't have your
phone with you, we will provide smart safety device which is like a smart watch.
In this device you will be tracked and also be connected in a very simple way, it is as
easy to access and will also have language translation.
other than these it will have features like steps, distance covered, heart rate, calories,
weather and inbuilt Alexa. These are common features in every smart watch that is
available.
Other than these in our watch we have tracking, connecting, SOS and daily updates
with danger level indication.
In tracking it contains GPS, maps, Alarm (special feature) and vehicle tracking. Here
alarm is special feature if this was pressed it will get connected to nearby 3 police
booths, to us and emergency contacts that was provided by you.
In connecting it contains home connect, emergency contact, connected device and
contact us.
SOS is a speaking application which will be activated by shaking the
device. Daily updates and danger zone alerts is also special feature.
 W H Y I T IS
WORTHY?
It has some special features which are not found even in costly watches.
It is trustworthy and easy to access, it even has many language translation.
We provide transportation facility with safe and security, our app catches the number plate
help you find to know your location, it has vehicle tracker and rides can also be shared with
your peers.
Our smart safety device has sensors which senses your heart and you will be notified if it is in
danger.
It has many connecting and tracking options which are once available in phone are now
available in watch.
It has SOS option which is important for immediate action.
It has alarm feature if it is pressed it will get connected to nearby 3 police booth, to us and your
contacts.
It gives daily news and updates and also informs you in danger zone.
Our app and device are available in the medium price where many of them can buy it.
Financial
Plan
 DEM OGRAPHY
Referral Link
The demography for our 9.9%
Don't want to say
startup mainly consists of 4.5%

women from age of 15-50. They are not aware

which is 35% of the whole 10.8%

population of india. WOMEN'S SAFETY

Take precautions regularly.
55%

Don't take precautions at all.

A survey was conducted to 19.8%

check what measures the

women took if they are
travelling.
 PSYCHOGRAPHY
As we have gone through some of the users as they
feel unsafe while traveling in cabs or private busses
as they use to carry pepper spray to keep them safe
if they are in any danger always there will be a fear
to travel alone in any of the cabs or busses or
streets. In this case, they can use our products to
be safe and inform the nearest police stations
 GEOGRAPH
Y
UP reported the highest number of crimes against
women (59,853). It was followed by Rajasthan
(41,550 cases;) and Maharashtra (37,144 cases)
Assam reported the highest rate of crime against
women at
177.8 (per lakh population), followed by
Rajasthan (110.4) and Haryana
(108.5).

Rajasthan reported the highest number of rapes

with 5,997 cases, followed by UP (3,065) and
Madhya Pradesh (2,485). In terms of rate of rape
cases, Rajasthan was the highest at 15.9 (per lakh
population), followed by Kerala (11.1) and Haryana
(10.9).
 MARKET
TYPE:
OLIGOPOLY:
These markets are domiinated by smallll number of supplliies. They can be found

anywhere across the country but they miight not be successfull or domiinatiing.

The features iin every smartwatch are same, have same common features no

matter iif iits costlly or not. But none of them were not rellated to safety. They

were many safety apps wiith diifferent features but iit has some or other defects

or not preferablle by many of them.

Market size:
Locall iiniitiialllly. Thiis product wiillll be iintroduced llocalllly fiirst wiith smallll
productiion and allso wiith traiills so that iit wiillll hellp us to know what more to
add and allso know theiir reviiews and moreover iit hellps to marketsiize iif the
customers lliike the product they wiillll refer the product to others. Than iit
 COMPETIVE
What
ADVANTAGE
is your Unique
Value Proposition?
The most secure
payment gateway for
business-to- business
transactions.

What
competiti
ve
advantage
s will you
build to
 COMPETITIV
E
ADVANTAGE
Unique Value Proposition
Elite protects you! Discover your new personal safety app.

Competitive Advantage
Caring for the safety of your loved ones is natural and Elites brings you India's
biggest and the most trusted mobile safety solution. With our app you can
now stay connected, protected and most of all are safe. It will help you get in
touch with your loved ones in the time of emergency.
It also allows you to get help from police, and ambulance as and when the
emergency arises. With Elite you can be assured that you have got a reliable
back.
 MVP
Full product/service description
Pricing
Product/service option
Characteristics and benefits
Description of how the product will work and steps the customer will
follow Any other information

Insert a picture /link video/website

MVP
VALIDATION
What is your mvp
Test Details :
Conclusion:
How long will we test the MVP?
Persevere
How is our target audience
for the test?How many of Pivot
them?
How will we get to the Not conclusive
audience?

Realizations/
Result of Test Insights
Did enough customers buy ?
Why or Why not?
Did coustmer pay the price
we expected?Why or Why
Next
not?
Steps
Did coustmer come back to
our product or show
 TESTING RISKY ASSUMPTIONS

How long will do this for ?

How will We get to the
audience ?
Who is our target audience? Since Our acdience are
Women B2c.So we tend to follow a
direct B2c approach in order
to get their attention on our
How will we measure to product.
validate?
Conclusion :
MARKET PENETRATION
STRATEGY
AND
PARTNERSHIP
MAP
 REFERENCES
We have talked to many womens some through online and many through offline. They
want safe and secure environment so that they can reach their goals!!!
https://docs.google.com/spreadsheets/d/1QmmkD7CIndTNDDH4D0B9FbbEq0YrCIu9RXk
PB0i4t-Q/edit?usp=sharing https://
www.google.com/search?q=what+is+percentage+of+women+of+age+15-
50+in+india&hl=en&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjIvO-
Zj5j2AhUK4jgGHWO1Ck0Q_AUoAXoECAEQAw&biw=1280&bih=573&dpr=1.5#imgrc=8nz
cejCv4nr90M
https://today.yougov.com/topics/lifestyle/articles-reports/2019/03/28/women-safety-
sexual-assault-awareness
THANKYOU