Design Thinking

Workshop:
Solving Real
Problems
Design Thinking Workshop: Solving
Real Problems
Sensemaking: as a key
leadership capability

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Design Thinking
Workshop:
Solving Real
Problems
Design Thinking Workshop: Solving
Real Problems
Sensemaking: as a key
leadership capability Steven Covey
Design Thinking _ Cap Excell _ V01 –April 2022
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Design Thinking
Workshop:
Solving Real
Problems
Design Thinking Workshop: Solving
Real Problems
Sensemaking: as a key
leadership capability

Design Thinking _ Cap Excell _ V01 –April 2022

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 Design Thinking Workshop: Solving
Real Problems
SPEAKR

Ahmed Haouaria
General Manager

Cap Excell

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 Did you know ?

185 000 stratups created in

USA in one year
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 Did you know ?

10 000 stratups created in all

Arab Countries
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 What is covered in the
workshops?
• design thinking process
• a tested approach to creative problem solving
• how you can apply it back at your business
• a major first step in unlocking your creative
potential

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 Rules

• Interactive and applying learning

as you go
• Highly collaborative
• Relax and enjoy, it is a fun
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 Why design
thinking?
• What we call Design Thinking today is actually born
as a question:

How designers think? How is

design done?
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 Why design
thinking?
• One of the first to wrote about "design
thinking" was John E. Arnold, a professor of
engineering at MIT and then at Stanford
University, who sought a:
science of creativity to advance engineering and
business innovation
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 Why design
thinking?
• Which problematic to solve ?

The engineer mindset

Vs
The creative mindset
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 Why design
thinking?
Linear Thinking
VS
SystemThinking

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 Why design
thinking?

• A human centred process to

creative problem solving

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Understand -
Problem

• Determine if the initially identified problem is

really a problem

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Understand -
Problem

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Observe

•Don’t judge. 
•Question everything. 
•Be truly curious. 
•Find patterns. 
•Listen. 
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Observe

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Observe

Expanding your horizons

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POV-Statement

A Point Of view (POV) is
a meaningful and actionable
problem statement, which
will allow you to ideate in a
goal-oriented manner.
Your POV captures your
design vision by defining the
RIGHT challenge to address
in the ideation sessions. 
 

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IDEATION– IDEATE

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Ideate

• Diverge on a large quantity of possible ideas that could

evolve into solutions
– Step beyond obvious solutions and increase the
innovation potential of your solution set
– Uncover unexpected areas of exploration
– Create fluency (volume) & flexibility (variety) in
innovation options
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Ideate

• Using your Point of View statement ideate

• Use “yes and” to increase volume and resist
judgement
• The power of constraints
The More Limits You Have,
The More Resourceful You
Become
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Prototyp
e
• Develop as a team some of the ideas
into tangible objects
– a picture is worth a thousand words,
– a prototype is worth a thousand pictures
– prototyping is a powerful tool eliminating ambiguity,
and reduce miscommunication
– prototype can be a way to have a different kind of
conversation with users
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Prototyp
e
• Develop as a team some of the ideas
into tangible objects

– Fail quickly and cheaply: creating quick prototypes

allows testing a number of ideas without investing a
lot of time and money

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Prototyp
e
• Develop as a team some of the ideas
into tangible objects

– What is the best way to eat an elephant ?

– Break a large problem down into smaller, testable
chunks

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Prototyp
e
• Develop as a team some of the ideas
into tangible objects

– What is the best way to eat an elephant ?

– Break a large problem down into smaller, testable
chunks

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Prototype –
Exercise

• In your tables
• Create your prototype use your creativity
• For example an experience storyboard, agenda,
event poster, training guide, web page, video

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IDEATION– TEST

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 Tes
t
• Evaluate finished objects with their users and collect input
for improvement
– Refine prototypes and solutions - testing informs the next iterations of
prototypes.
– To learn more about user - testing is another opportunity to build
empathy through observation and engagement often yielding
unexpected insights.
– Sometimes testing reveals did we not get the solution right, but also that
we have failed to frame the problem correctly.
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IMPLEMENTATION
–
STORYTELLING

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Storytelling
• Explore different mediums for telling your story and
versions in order to engage others

• Incorporate tone and style to ensure your story

presentation resonates with your audience

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Storytelling
Spine
• Story spine
– Once Upon a Time
– And Everyday
– Until One Day
– And Because of that
– And Because of that
– Until Finally
– And Ever Since that Day
– And the Moral of the Story
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Storytelling–
Exercise
• Select a table member to be your story teller
• Prepare your story
• Selected teams share their prototype via story
telling

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Storytelling with a
Prototype

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Storytelling with a Prototype

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IMPLEMENTATION – PILOT

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Pilot
(Experiment)
• A longer term test of your prototype and a critical step
before going live or to market
– Have a methodology – must be fast and cheap
– Communication is key
– Measure before, during and after
– Ensure feedback loops – check points
– Validate approach (go and no go)
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IMPLEMENTATION–
BUSINESS
MODEL

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Buisines model

Business model Business plan

a written document that
describes in detail how
• a company's core
a business defines its
strategy for profitably
objectives and how it is
doing business.
to go about achieving
its goals
  2022
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Buisines model

• The business model IS NOT the business plan

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 IMPLEMENTATION–
BUSINESS
MODEL
Design Design
Challenge Solution
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