The MDM Market

©2016 Informatica. Proprietary and Confidential

 MDM Market
‘Master data management is a technology- Making Data Meaningful
enabled discipline in which business and IT work
Sell more Engaged customers
together to ensure the uniformity, accuracy,
Spend less Optimized supply chain
stewardship, semantic consistency and
Save lives Patient care
accountability of the enterprise's official shared
Comply Accuracy, completeness
master data assets …. Zzzzzzzzzzz’
 Market characteristics
• New lens
• Broadening definition
• Explosion of data & data types
• Growing user personas
• Expanding use cases
• New roles/investments: CDO, CAO

• Disruptors
• Point solution providers
• Diluters

… don’t play down to level of lesser competitors

So what does all of this mean?

‘This is no social crisis,

just another tricky day for you’

‘You can dance while your

knowledge is growing’
 … Just another tricky day

Data Governance SaaS Digital Transformation

IT and Architects
Security
Internet of Things IaaS
Hierarchies
Graph DB
Big Data DaaS
PaaS
Cloud Cleanse,
Hybrid Match & Merge
Data Quality
Registry On Premise

Analytics Data Sources

Consuming Apps
Business Users
 Only End-to-End MDM Solution: Services & Apps

Apps & BDRM Supplier Product Customer CC360 DaaS

Services

Master Data Management

Multi
Business Process Integrity
Domain
Platform Cross-Domain Relationships

Intelligent Data Platform

6
Plant the seed, not sell the farm

Huge
Payoff

Only 720 of 7,000

Informatica
customers use
our MDM
• Reference data management
• Cloud Customer 360 for SFDC
• Start with one domain, grow over the years
• Attach DQ and DI options

Start Small and Grow Records Domains Users

©2016 Informatica. Proprietary and Confidential 7

Growing & maturing market WE OWN
The Market
Our unique position
Legacy, Not focused End-to-End Solution Small, Risky
Broken architecture Point solution

350* 720 20

High Total cost of ownership Dead end; no roadmap for broad

Complex, Slow, value across the business
Failed implementations 35 Industries 100+ Domains

2,000+
Every use case
Certified Consultants

*Gartner MQ 2015 Report ©2016 Informatica. Proprietary and Confidential 8

MDM helps you capitalize on the new trends

Big Data Data Lake IoT

Mastering customers, prospects and more
in Hadoop
Better campaign management. Offer right
insurance product to the right household
Feed clean data about customers to
data lake initiatives
Prescriptive analytics to recommend
best next product to customers (B2B)
Connect engine information with real-
time streaming data from sensors
Get maximum out of engine without
risking lives
AA, Network Rail, GSK, Fin Serv

Informatica MDM is critical to Big Data, Data Lake and IoT initiatives

©2016 Informatica. Proprietary and Confidential 5

Customers

10
Sales Acceleration Roadshow 2016
MDM