STRATEGIC

MANAGEMENT
J COMPONENT
BRAND NAME: HINDUSTAN UNILEVER
Guided by Dr. Selvan.D
TEAM PRESENTATION

▰ SAMMY JOHNSON JEBARAJ

(21MBA0144)
▰ THARINI A (21MBA0145)
▰ MOHAMMED UNAIS T M (21MBA0146)
▰ KALADHARAN K (21MBA0147)
▰ SUJITHKUMAR S (21MBA0149)

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HINDUSTAN UNILEVER LIMITED

▰ Hindustan Unilever Limited is a consumer

goods company headquartered in Mumbai,
India. It is a subsidiary of Unilever, a British
company. Its products include foods,
beverages, cleaning agents, personal care
products, water purifiers and other fast-
moving consumer goods. 

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OVERVIEW OF THE COMPANY

▰ INCORPORATED: 1933
▰ INDUSTRY: CONSUMER GOODS
▰ HEADQUARTERS: MUMBAI, MAHARASHTRA
▰ KEY PEOPLE: HARISH MANWANI(CHARIMAN) NITIN
PARANJE(MA & CEO)
▰ TURNOVER: 25,206 CRS
▰ PEOPLE: 16000 EMPLOYEES INCLUDING 1500 MANAGERS
▰ PARENTAGE: PART OF 44.3 BILLION EUROS OF UNILEVER
GROUP
▰ REACH: 6.4 MILLION RETAIL OUTLETS
▰ R & D CENTRES: MUMBAI & BANGALORE, INDIA. 4
INTRODUCTION:

▰ Hindustan Unilever Limited(HUL) is the largest FMCG Company

in India.
▰ It is owned by the British-Dutch company “Unilever” and has
about 52% majority stake in Hindustan Unilever Limited.
▰ Its products include foods, beverages, cleaning agents and personal
care products.
▰ It is headquartered in Mumbai, Maharashtra, India.
▰ Hindustan Unilever Limited has over 35 brands spanning 20
distinct categories.
▰ As per Nielsen market research data, two out of three Indians use
HUL products.
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HISTORY AND BACKGROUND

▰ Hindustan Unilever Limited was established in 1933 as Lever

Brothers India Limited by Lever Brothers.
▰ In 1956, it became known as Hindustan Lever Limited, as a result
of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd.
▰ The company was renamed in June 2007 as “Hindustan Unilever
Limited”. Lever Brothers first commenced operations in India in
the summer of 1888, when crates full of Sunlight soap bars,
embossed with the words “Made in England by Lever Brothers”
were shipped to the Kolkata harbour and it began an era of
marketing branded Fast Moving Consumer Goods (FMCG).
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HUL PRODUCTS

It is a mission HUL shares with its parent

company , Unilever which holds 52.10% of
the equity. A fortune 500 transnational ,
Unilever sells Foods, Home and Personal
care brands in about 100 countries
worldwide.

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BRAND & MISSION
The company has a distribution channel of
6.3 million outlets and owns 35 major
brands with a mission ` to add VITALITY
TO LIFE’.
Consumers meet everyday need for
nutrition, hygiene, and personal care with
brands that help them feel good , look
good, and get more out of life.

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CONTD..

The HUL products are stocked in warehouses dotted

across the country and delivered to 3500 distributors.
HUL also creates employment opportunities for
several thousand more across its value chain – from
smallholder farmers who provide raw materials , to
the distribution partners who take products to
customers and consumers.

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PRODUCT MIX & PRODUCT LINES

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SERVICES

TO COMMUNITY:
They focus on health, hygiene, education,
empowerement of women and water
management and are involved in
rehabilitation of underprivileged children,
care for the HIV – positive & rural
development.
In 2001, the company embarked on a
programme called SHAKTI, through which it
creates micro- enterprises for rural women. 11
CUSTOMERS and TARGET MARKET

▰ HUL is the market leader in Indian consumer products with presence

in over 20 consumer categories such as soaps, tea, detergents and
shampoos amongst others with over 700 million Indian
consumers using its products.
▰ The customer of HUL ranges from a newborn baby to the senior
citizens. It has products for every section of the society.
▰ 3.4 billion people use HUL products every day
▰ The target market of HUL ranges from a newborn baby to the
senior citizens. It has products for every section of the society

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MARKETS

▰ India’s USD 70 Bn FMCG market is the major contributor to India’s

GDP. The household and personal care segment is the primary driver
and accounts for 50% of India’s FMCG sales.
▰ With 44+ brands across 14 distinct categories, HUL dominates the
FMCG market in India. 90% of households in India use one or more
HUL brands. It has also entered the top 15 global consumer staple
stocks list with a current market cap of USD 75Bn.

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MARKETS (Contd):

▰ Reach in 8 million+ outlets in India (i.e., 60% of India’s outlets).

▰ One of the largest distribution networks in India with 4,500+
distributors.
▰ #1 in 8 product categories (Skincare, skin cleansing, hair care,
fabric wash, household care, tea, health drinks, ketchup).
▰ Leading fabric wash brand (surf excel) generates Rs. 5,000+ Cr.
revenue. And with a market share of ~18%, it accounts for 14% of
its revenue and 45% of its laundry segment sales.

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MARKETS (Contd):

▰ HUL markets itself as a multi-local multinational.

▰ HUL offers its products according to the taste and preference of the
local consumers as India is not a homogeneous market. It includes
customers from various clusters based on their socio-economic
attributes and it provides value to customers in terms of price and
quality.
▰ It has a robust competitive performance, with ~85% of its business
is gaining penetration and >90% of business is winning a share of
the market.
▰ Hence, Forbes ranked HUL as the most innovative company in
India and 8th globally.

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SEGMENTS OF HINDUSTAN UNILEVER LTD.

▰ Hindustan Unilever Ltd. engages in the manufacture of consumer

goods. It operates through the following segments: Home Care,
Beauty and Personal Care, Foods and Refreshments, and Others.
▰ There are around 400 brands in these segments of products.
▰ As of 2019, Hindustan Unilever's portfolio had 44 product
brands in 14 categories in 4 major mentioned segments.
▰ The company has 18,000 employees and clocked sales of ₹34,619
crores in FY2020–21.

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EARNINGS AND GROWTH OF HINDUSTAN
UNILEVER LTD.

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SWOT ANALYSIS OF HINDUSTAN UNILEVER LTD.
STRENGTH:
 Strong brand portfolio, price,
quality &variety.
 Innovative aspects.
 Presence of established
distribution network in both
urban and rural areas.
 Strong R&D of the company
 Highly skilled human resource.
 Corporate social responsibility
(CSR)
 
WEAKNESS:
 Strong competitors.
 Low export level (at present)
 Changing consumption pattern
 High advertising cost.
OPPORTUNITIES
 Large domestic market over
billion population.
 Changing lifestyle & rising
income levels, i.e. increasing
per capital income of
consumer
THREATS
 Large domestic market over a
billion population
 Increase cost of raw material
FDI in retail.
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MAJOR COMPETITORS OF EACH SEGMENT

SOAPS: ORAL CARE: LAUNDRY:

Santoor Colgate
Nirma
Chandrika Meswak
Airel
Cinthol Anchor
Tide
Nirma Dabur Red
Dettol
Godrej
COSMETICS:
Revlon
HAIRCARE:
Maybelline
Pantene
L’oreal
L’oreal
Nivea
Head & Shoulders

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THANKS!

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