Digital Marketting

Digital Marketing
Promoting products and services using
digital distribution and social media
channels to reach consumer in timely and
cost effective manner
It is the form of marketing for promoting
and selling products or services on the
internet
Digital marketing is used for the targeted,
measurable and interactive marketing or
products or services using digital
technologies to reach the viewer, turn them
into customers and retain them.
Digital marketing is all about using data to
realize marketing objectives. It is the art of
using consumer insights to formulate
marketing strategies targeted at particular
groups of customers online.
 Traditional Marketing
Traditional marketing is a type of
marketing where marketers use traditional
platforms such as print media and
broadcast media
Before the popularity of digital marketing
and media marketing traditional marketing
was the choice of companies to promote
their products to their customers.
 Example of Traditional Marketing
Television: Television is the most popular
and most preferred platform for marketing.
 Radio: Another platform which is used by
marketers to promote products to a wide
audience is radio.
Newspapers: Newspaper advertising is also
known as print media advertising.
Magazine Marketing.
 E-Commerce
E Commerce means Electronic Commerece.It is the
platform of activity of electronically buying or selling
products on online service or over the internet.
It is the place of metting of buyer and seller.
Types of e commerce: Business to consumer
(B2C),consumer to consumer (C2C) sales, Business to
Business (B2B)
Example of e commerce: Electronic fund transfer,
Buying and selling of products, supply chain
management, internet marketing ,electronic data
transfer
 History of Digital Marketing
The term Digital Marketing was first invented
and used in the year 1990. At that time Web
1.0 platform was developed which helped
users to find out their necessary information.
But, it did not allow them to share this
information over the web. This time the
marketers and the experts are unaware the
uses of digital marketing. They were not sure
whether their strategies would work or not
because at that time the internet had not yet
in 1993, the first clickable web-ad banner went
live.  At that time, Hot-wired purchased a few
banner ads for their promotion and advertising.
This marked the beginning of the digital marketing
era.
In 1994, some new technologies (First e-
commerce transaction was done over the
internet) were invented and entered the market
with a new mission. Yahoo was also launched in
this year. Within one year of its launching, it
received 1 million hits. Yahoo has changed the
definition of digital marketing, and the companies
have tried to optimize their websites so that they
In 1996, some more search engines and tools like HotBot, Look Smart,
and Alexa were launched.
The first social media site Sixdegrees.com was launched in the year
1997.
The year 1998 was the golden year for digital marketing as Google
was launched in this year. Moreover, in this year also Microsoft
launched MSN, and Yahoo launched Yahoo web search.
Two years later (in 2000), the internet bubble burst and all the smaller
search engines were wiped out. This creates more space and
opportunities for the giants in the business.
Then, the professional social media network LinkedIn was launched in
2002.
The year 2003 was witnessed the release of Word Press and the
launch of MySpace.
In 2004, Gmail was launched. The same year Facebook has gone live,
and Google went public.
Next, YouTube was launched in the year 2005.
The year 2006 was another remarkable year because search engine traffic was
reported to have grown to about 6.4 billion in a single month. This year
Microsoft launched an MS live search and simultaneously, Twitter was also
launched. At the same time, Amazon e-commerce sales have crossed near
about $10 billion.
In 2007, Tumblr was launched. Moreover, web streaming service Hulu was also
founded in this year. Mobile giant Apple launched its iPhone in the same year.
In the year 2008, Spotify was launched and Groupon went live.
In 2009, Google launched Instant for real-time search engine results. Google
introduced products like AdWords, which are 3 line ads that show up at the top
or to the right of search engine results, and AdSense which is a cost-per-click
advertising scheme. In time, Google started to target ads based on the interests
of the customers and thus became a key player in the world of digital business.
In 2010, Whatsapp was launched along with Google Buzz.
In 2011, Google+ and Google Panda were launched. People have already
started to spend time on these mediums, and these mediums have surpassed
the television viewership too.
 Impact of E commerce
The buying and selling of goods is the most basic economic
transaction, any altering in this reflects in the supply chain
management. The number of consumers purchasing online has
increased gradually with the increased use of the internet. The
buyers and sellers are no longer restricted to a retail store.
People are too busy nowadays to go to banks or purchase
goods by going to the market. So e-commerce has made their
life more convenient. Customers today search on Google about
the products they wish to purchase. Google being a powerful
search engine shows hundreds of products matching the
consumer needs. Customers can check out the prices of the
items they want to purchase, on different web portal.
The Impact of e-Commerce on Businesses. E commerce
businesses are fast gaining grounds and changing the
way of doing business. The main aspect of ecommerce
involves doing business on the web and includes:
Business to business (B2B) trading which involves a
business such as a company trading with another
business on the world wide web.
E-commerce has a significant impact on business costs
and productivity. E-Commerce has a chance to be widely
adopted due to its simple applications. Thus it has a
large economic impact. Electronic Commerce provides
the capability of buying and selling products and
information on the internet and other on-line service.
 Negative impact of e commerce
Every coin has two side. In the similar manner, ecommerce too
has few disadvantages which are mentioned below:
1. Customers are unable to examine the products.
2. Security is the biggest concern. Online payment transactions
can result in fraud sometimes.
3. Due to some reasons, there might be a delay in the products
to reach out to the customer.
4. Website maintenance is the biggest concern for business
owners. It needs to be taken care 24*7 for technical glitches.
5.The update part in both the hardware and software consistent
is a must.
6.As middlemen are eliminated to reduce cost. Most of the
 Global E Commerce
global ecommerce is the selling products or services across
geopolitical borders from a company’s country of origin, normally
defined as its founding or incorporating location. Products or
services are sold into non-native markets via online sales and
marketing.
The pandemic accelerated the uptake of e-commerce globally as
people turned online in the face of lockdown restrictions.
According to Forrester, there was a 25.7% surge in 2020 to
make e-commerce.
International e-commerce is the business of selling a product
through an e-commerce website to buyers in foreign countries. As
the proliferation of digital tools increases internet availability
worldwide, any company can sell online, making international e-
commerce easier than ever before 
 Retailing on the internet

Electronic retailing (E-tailing) is the sale of goods and

services through the Internet. E-tailing can include business-
to-business (B2B) and business-to-consumer(B2C) sales of
products and services. E-tailing requires companies to tailor
their business models to capture Internet sales, which can
include building out distribution channels such as
warehouses
Electronic retailing includes a broad range of companies and
industries. However, there are similarities between most e-
tailing companies that include an engaging website, online
marketing strategy, efficient distribution of products or
services, and customer data analytics. Successful e-tailing
requires strong branding. Websites must be engaging, easily
 Doing Business on the internet
• More Savings. When compared to the costs of creating a
traditional or offline office-based firm, the biggest
advantage...
• Less Labor. Despite the fact that a physical retail store
requires the owner to hire a large number of salespeople,
many...
• Broader Market. You may market your company on a global
scale with an online business, attracting potential clients
in...
• Quicker Connection. The Internet allows business owners
and staff to communicate with consumers and other...