A BRIEF LOOK ON

PRODUCT LIFE CYCLE

&
TO CONDUCT A RESEARCH ON IT’S
DECLINE STAGE
INTRODUCTION
Prashanthi
Aditya mba college
Surampalem
 WHAT IS PLC?
• Product Life Cycle describes the stages a new
product goes through from beginning to end
(Introduction ~ Decline)
• PLC Includes following Stages
– Product Development
– Introduction
– Growth
– Maturity
– Decline
 A BRIEF LOOK ON ALL STAGES
• Product Development
– Includes when a company finds or develops a new Product Idea

• Introduction
– It start when new product is first launched. It takes time and sales growth is apt to
be slow.

• Growth
– If the new product satisfies the market, it will enter to growth stage in which sales
will start climbing quickly

• Maturity
– At some point the product sales growth will slow down and Product will enter to
maturity stage. This stage normally lasts longer than previous stages and it possess
strong challenges to marketing management.

• Decline
– The sale of most product forms and brands eventually dip, sales may plunged to
zero or they may drop to a low level where they continue for many years, this is
the decline stage.
 OBJECTIVES

• To analyze why a product goes to

decline stage and what are other
Factors that causes a new product
to go to Decline Stage
 INTRODUCTION
• Pepsi-Cola, most commonly called Pepsi, is a soft drink
produced by PepsiCo which is sold worldwide in stores,
restaurants and vending machines.
• The brand was trademarked on June 16, 1903, though the
drink was first made on August 28, 1898, by pharmacist Caleb
Bradham.
• PepsiCo divisions operate in three major US and international
businesses: beverages, snack foods, and restaurants.
• The corporations increasing success has been based on high
standards of performance, marketing strategies,
competitiveness, determination, commitment, and the
personal and professional integrity of their people, products
and business practices.
A BRIEF LOOK ON PEPSI TWIST

• Pepsi Twist was introduced in the US in the

summer of 2000.
• Pepsi had previously produced a lemon-
flavored diet cola in the 1970s and 1980s in the
US called Pepsi Light.
• Pepsi launched Pepsi A-ha, with a lemon flavor
in India, in 2002.
• Pepsi Twist was marketed in Pakistan in 2006.
The product failed to capture the market, but it
is still available in some supermarkets.
AGE
GENDER
ARE YOU LOYAL TO?
HOW YOU COME TO KNOW ABOUT PEPSI
TWIST?
IF YOU THINK, PEPSI TWIST IS FAILED SO WAS IT
DUE TO
HOW OFTEN DID YOU USE PEPSI TWIST
Which of the following categories best describes
your last experience of using Pepsi Twist?
Rate Your Satisfaction regarding Pepsi Twist?
Compared to "Citrus Fanta" (Coca-Cola) would
you say that Pepsi Twist is?
How likely are you to recommend Pepsi Twist to
others?
Rate Pepsi Twist with Attribute to:
Do you think that Pepsi Twist is a Product
Failure?
If Pepsi Twist came back to market,
Will you use it again?
 OTHER FACTORS:
• An Idea may be Good but company may
overestimate the market size.
• Actual product may be poorly designed.
• It may incorrectly positioned
• Launched at wrong time
• Too High Price
• Poor Advertising
 CONCLUSION
• So a Product may go to Decline Stage if
– Taste is not according to Customer Need
– An Idea may be Good but company may
overestimate / underestimate the market size.
– Actual product may be poorly designed.
– It may incorrectly positioned
– Launched at wrong time
– Too High Price
– Poor Advertising

So As:
 CONCLUSION
• In Case of Pepsi Twist it was Failed due to
– Poor Taste (59.5 % )
– Availability (26.8 %)
– Quality (Only 4.8 % out of 100)
– Due to Citrus Fanta of Coke

SUGGESSIONS FOR COMING BACK

THANK YOU
ALL