THE EMERGENCE OF HYBRID MODEL OF

E-COMMERCE BUSINESS ON VILLEGERS

DURING THE POST COVID ERA
AUTHORS:
AGNES THOMAS M, ARUN SAJI JOSE, SHINTO VARGHESE, SNEHA ELIZABETH &
STEPHIYA VARGHEESE

VJCRS, Vimal Jyothi Institute Of Management & Research,

Chemperi PO, Kannur, Kerala - 670632
INTRODUCTION
• Out break of covid 19 affected consumers adversely, especially
the impoverished villagers
• E-commerce is the world ruling business since the last few
decades
• During the out break of covid business in rural area was
distraught
• Fear among rural business to adopt e-commerce
• Introduction of hybrid model of e-commerce
OBJECTIVES
• To identify the utilization of gadgets by villagers and the buying
behavior during pre and post covid era
• To point out the ways of distribution embraced by rural businesses
during covid 19
• To recognize the transformation of traditional business into hybrid
model
• To acknowledge the welcoming of hybrid model of e-commerce
by villagers
• To analyze the future of hybrid model of e-commerce in villagers
RESULTS AND DISCUSSION
BASICS OF E-COMMERCE IN RURAL AREAS

• Rise in online shopping trend in last few years

• High penetration of internet and mobile friendly individual
• Lack of stable internet connectivity
• Benefits of e-commerce in villages includes low cost, interactive
nature, variety of possibility and rapid growth of supporting infra
structure
E-COMMERCE USING GADGETS

• India has known to be increasing with many mobile subscribers

• Bigger platform for business developers
• Smart phones have given freedom to users to grow their business
• Smart phone – game changer
• New application and innovation of other technologies
HOME DELIVERY BY KIRANA SHOPS DURING COVID-
19
• Govt. mandated lockdown have kept consumers at home
• Home delivery has been a solution to some of the challenges
created by covid-19
• Local Kirana shops helped to prevent queues and large crowds
while delivering the essentials to the populations
• The footage of the scenario was replaced by social media platforms
E-COMMERCE IN RURAL INDIA POST COVID-19

• WIN-WIN situation
• Merchants are able to sell goods and earn more profit in less
time
• Covid-19 boosted the buying behaviour of rural consumers
• Most of the shops started online delivery during pandemic time
• The trend of e-commerce continued even after lockdown
USAGE OF WHATSAPP

• WhatsApp has helped more than 80%small scale companies from

developing countries in growing their business
• Users trusts WhatsApp on their data privacy and security
• Helps companies to improve services
• Released its API for e-commerce business
E-COMMERCE USING HYBRID MODEL

• New market expansion

• Benefited customers and marketers both
• To consumers; it has brought convinces, increase accessibility,
fewer has less and lower price
• To marketers; relationship building , lower cost, quick market
adjustment
• Hybrid model can be assessed from anywhere by everyone
FINDINGS & CONCLUSION
• The increase in number of users has evolved new possibilities of
growth in e-commerce market
• The emergence of e-commerce in villages assisted the rural
merchants in easy launch of hybrid model of e-commerce
• Rural businesses was supervised with the help of social media
platforms which was welcomed by rural consumers
• Hybrid model of e-commerce is an emerging trend among villagers
FUTURE RECOMMENDATIONS
It is recommended
• To have a strong and stable network connectivity and supply chain
• To create a trust base among customers before fixing roots into
hybrid e-commerce
• To utilize the benefits of social media platforms efficiently and
effectively
• To familiarize the villagers with the process of hybrid e-
commerce
THANK YOU