BAHASA DAN SASTRA INGGRIS

KELAS XI

Brochures, Leaflets, Banner and

Pamphlets

By
Wahyu Tri Lestari, S.Pd
1. Brochures
A brochure is a small book or magazine that contains images
and information about a company pr organization’s product
and/or service. Brochures are usually unbound, but they can
also be bound, witch is why they are sometimes called
booklets.
Brochures are designed to enhance the uniqueness of an
organization's message. Corporations, small business,
nonprofits, schools, museums, and politicians are among the
many groups that use brochures to help convey a message in
a brief and streamlined format.
 Brochures are used in many industries, including
travels, hotels, and businesses of all kinds brochures are
created for references purposes, and in many cases
handed out or displayed on racks or holders at banks,
hospital receptionist, schools, hotels, etc.

Functions of Brochures :
a. To Provide more-detailed information on a product or a service.
b. As the reference materials for customers and visitors.
c. The basic function is to inform, educate or persuade the reader
about the intended message.
d. To convey an organization’s vision to its most important audiences.
2. Leaflets
A leaflet is a piece of paper that gives you information or
advertises something. It is a single sheet print. People
usually use leaflets because of its convenience and
affordability. It usually contains an advertisement or notice,
usually intended for free distribution.
Brochures are more permanent, but leaflets are
dispensable. Leaflets can often be mistaken for flyers
because they both have the same characteristics.
Functions of Leaflets:
a. As handouts
b. To promote a product or service briefly to
potential customers.
c. To inform or announce an events, a new
restaurant, or a specific campag
SOCIAL FUNCTIONS OF PROVERB
● Proverb have a function to teaching, enlightening, and persuading people. Proverbs play many roles in
society. The most common role is to educate on what might happen if they do something. A proverb
contains wisdom, truth, morals, and traditional views.

● Proverb has been and remains a most powerful and effective instrument for the transmission of culture,
social morality, manner, and ideas of a people from one generation to another. The proverbs deal with
knowledge, experience, hard work, and human relations.

● Proverb and provebial sayings have for centuries been equally popular with all nations, despite their
regional diversities, and crearly, for the impact the have made.

● Proverb can be used to tech people, give them some advice, help in difficult situations, show people what
the most important thins in life, and show the proper way in life.

● Proverbs are very often used in personal interaction.

● Proverb can also be used mock someone or criticize.

STUCTURE OF PROVERBS
Proverbs often from clusters that share a common
structure:
– Opposite parallel
– Similar parallel
– Single statement
– Statement with an explanation
– Comparison
– Descriptive list
– Use of clause or instruction
CHARACTERISTICS OF PROVERBS
● Proverbs can be as short as two words. In addition, the
full forms of popular longer proverbs are often replaced
by elliptical allusions.
● Proverbs use prosodic devices that enhance their
memorability, especially rhyme, alliteration, parallelism,
as ellipsis.
● Proverbs often use simple rhetorical devices, metaphor,
hyperbole, paradox, and personification.