GENDER IN THE 1970'S

By: Mariame Sylla, Cesar Santoyo, Adrien Camacho, and Luis Herrara

 DEFINITION OF GENDER

• During the 1970s-decade, the definition of
gender and sex were identical,
but later Women began using the term as a
way of distinguishing socially constructed
aspects of male and female differences. 
 STEREOTYPES

• Women tended to characterize themselves in more

stereotypical terms as less assertive and less competent in
leadership and men characterized themselves as more
communal. This was for the beginning of the 70s, then
later women were able to change the stereotype when they
began to work. It was common for women to empower
themselves or those around them.
 TIMELINE

• 1970- Women's Strike for Peace and Equality, New York City, Aug. 26, 1970. On Aug. 26, 1970, 50,000 feminists
paraded down New York City's Fifth Avenue with linked arms, blocking the major thoroughfare during rush hour. the
Women’s Strike for Equality March was the started by Betty Friedan, who wanted an “action” that would show the
American media the scope and power of second-wave feminism.
• 1972- Title IX of the Education Amendments bans sex discrimination in schools. It states: "No person in the United
States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to
discrimination under any educational program or activity receiving federal financial assistance." As a result of Title IX,
the enrollment of women in athletics programs and professional schools increases dramatically.
• 1974- The Combahee River Collective began as a group of Black feminists who wanted to clarify their place in the
politics of feminism.
• 1977-  At the first congressionally funded National Women’s Conference in Houston, Texas, 2,000 delegates from every
state call for ratification of the ERA. 
 QUOTE 1-MARIAME

• The women’s movement of the ’70s was in part a reaction against the type of happy
homemaker that was often portrayed in television sitcoms of previous decades. Like it or
not, girls growing up in the ’50s would have been exposed to role models such as the
housewives in Leave It to Beaver, The Donna Reed Show and Father Knows Best, women
whose career goals were getting the kids off to school and serving dinner on time. A
working woman as role model didn’t come along until the late 1960s and early 1970s when
shows such as Julia—where Diahann Carroll starred in the first Non stereotypical network
TV role for an African American woman as Julia Baker, a single mom who worked full time
as a nurse—and The Mary Tyler Moore Show in which Moore portrayed Mary Richards, a
career-oriented single woman who is a news producer for a TV station in Minneapolis”
 QUOTE 2 – ADRIEN 

• “The iconic myth surrounding him is built on American notions of

heroism: the index of a man’s value as measured in physical courage”
 QUOTE 3-CESAR

• Femininity — being lady-like — implies needing a man as witness and seducer; but
masculinity celebrates the exclusive company of men. That is why it is so gro-tesque; and
that is also why there is no manliness without inadequacy — because it denies men the
natural friendship of women.
 QUOTE 4 – LUIS 

• "Gender stereotypes cast men as more agentic (e.g.,

competent, ambitious, assertive, and competitive) and
women as more communal (e.g., supportive, caring,
warm, and emotional) compared to members of the other
sex."
PICTURE 1-MARIAME
PICTURE 2
 WORK CITED 

• C.L. Martin, L. Dinella, “Reactions to Vanguards” Science Direct

https://www.sciencedirect.com/topics/social-sciences/gender-stereotypes
 https://picturingamerica142762412.wordpress.com/2018/04/18/advertising-and-gender-roles-1957-1977/
• Ehrlich, Gretel. "About Men" The Solace of Open Places. Accessed 04 February 2021 . 
• Hauser, Susan. “The Women’s Movement in the ’70s, Today.” workforce, 15 5 2012,
https://www.workforce.com/news/the-womens-movement-in-the-70s-today-youve-come-a-long-way-but. Accessed 4 2 2021.
• History.com editors. “Women’s History Milestones: A Timeline.” History, A&E Television Networks, 26 2 2019,
https://www.history.com/topics/womens-history/womens-history-us-timeline. Accessed 4 2 2021.
• Thoughtco. “Women's strike for equality.” Thought.co, Thoughco., 25 02 2019, https://www.thoughtco.com/the-womens-strike-
for-equality-3528989. Accessed 03 02 2021.