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    Greenwashing Thompson

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    1) The document discusses the issue of "greenwashing", which is when companies make false or misleading claims about their environmental practices and impact to portray themselves as more environmentally friendly than they actually are. 2) It notes that greenwashing has become a problem as environmentalism has grown in popularity, allowing companies to profit through misleading claims without proper accountability or restrictions. 3) Potential solutions proposed in the document include having the Federal Trade Commission implement stronger restrictions on certain environmental claims like "organic", revise their green guidelines to be binding regulations, increase consumer education, and provide incentives for companies to be more transparent.

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    Greenwashing Thompson

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    71 views13 pages
    1) The document discusses the issue of "greenwashing", which is when companies make false or misleading claims about their environmental practices and impact to portray themselves as more environmentally friendly than they actually are. 2) It notes that greenwashing has become a problem as environmentalism has grown in popularity, allowing companies to profit through misleading claims without proper accountability or restrictions. 3) Potential solutions proposed in the document include having the Federal Trade Commission implement stronger restrictions on certain environmental claims like "organic", revise their green guidelines to be binding regulations, increase consumer education, and provide incentives for companies to be more transparent.

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    1) The document discusses the issue of "greenwashing", which is when companies make false or misleading claims about their environmental practices and impact to portray themselves as more environmentally friendly than they actually are. 2) It notes that greenwashing has become a problem as environmentalism has grown in popularity, allowing companies to profit through misleading claims without proper accountability or restrictions. 3) Potential solutions proposed in the document include having the Federal Trade Commission implement stronger restrictions on certain environmental claims like "organic", revise their green guidelines to be binding regulations, increase consumer education, and provide incentives for companies to be more transparent.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    71 views13 pages

    Greenwashing Thompson

    Uploaded by

    api-611889606
    1) The document discusses the issue of "greenwashing", which is when companies make false or misleading claims about their environmental practices and impact to portray themselves as more environmentally friendly than they actually are. 2) It notes that greenwashing has become a problem as environmentalism has grown in popularity, allowing companies to profit through misleading claims without proper accountability or restrictions. 3) Potential solutions proposed in the document include having the Federal Trade Commission implement stronger restrictions on certain environmental claims like "organic", revise their green guidelines to be binding regulations, increase consumer education, and provide incentives for companies to be more transparent.

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    of 13

    Greenwashing

    By: Olivia Thompson

    https://impakter.com/beware-of-greenwashing-finance/

    The Falsified Form of Environmentalism


    & Why it Must Be Reduced
    The False Impression
    Is this
    product
    or

    company
    “GREEN”?

    Will we ever
    really know? https://spunout.ie/life/climate/greenwashing

    Companies are in CONTROL


    Lack of Accountability
    Environmentalism has
    become POPULAR

    Companies claim to be
    “GREEN”

    Falsifying companies NO
    PROFIT REPERCUSSIONS

    True progression is
    NOT made
    Federal Trade Commission

    https://www.greenbiz.com/article/after-years-pondering-ftc-releases-marketers-green-guides

    1. RESTRICTIONS 2. GREEN GUIDES 3. EDUCATION 4. INCENTIVES


    1. Restrictions on “Organic” Claims

    Validating all “GREEN”


    related claims is
    CHALLENGING

    SO…

    FTC must focus on


    ONE common claim:

    “ORGANIC”
    https://www.securingindustry.com/food-and-beverage/usda-warns-of-fraudulent-organic-certificates/s104/a7339/#.YmIn4-jMI2w
    2. Green Guides
    1 2
    BINDING
    REVISION REGULATIONS,
    (2022) not guidelines

    Guidance on Change the STATUS to


    “ORGANIC” claims BINDING
    REGULATIONS
    https://www.packworld.com/issues/sustainability/news/13360891/ftc-
    green-guide-revisions-finalized
    3. Incentives
    If $$$ = https://www.tbsnews.net/bangladesh/environment/special-incentives-needed-green-
    financing-all-sectors-pri-386270

    Reason companies
    “GREENWASH”…

    use $$$ to
    INCENTIVIZE
    TRANSPARENCY TAX BREAKS
    4. Education
    FTC must allocate
    more $$$ towards
    CONSUMER
    EDUCATION

    Advertising, Informing
    https://www.kindpng.com/imgv/ioTbxT_megaphone-
    clipart-transparent-background-hd-png-download/ Public Service CONSUMERS is key
    Announcements, to giving CONTROL
    etc. back to the people
    COUNTERARGUMENT:
    BUT… Is it a move in the right direction?

    It may be necessary
    in order to make Normalizes
    SMALL STEPS in being “GREEN”
    environmentalism (gradual change)

    Not the BEST, but


    not the WORST
    (environmentalism cannot
    be perfect)

    https://collective.disconetwork.com/brand/boxed-water-is-better
    COUNTERARGUMENT:
    Greenwashing = Increased CSR & “Social Welfare”
    When consumer
    transparency =
    Can lead to
    LOW INCREASED
    Social Welfare
    (profit +
    consumer
    HIGHER surplus & total
    overall benefit net CSR
    Corporate costs)
    https://www.greenbiz.com/article/after-years-pondering-ftc-releases-marketers-green-guides
    Social
    Responsibility
    Spending
    1.
    https://www.smartsimple.com/blog/2019/3/29/a-brief-history-of-csr
    Rebuttal: Transparency = $$$ & Loyal Consumers

    94% of consumers stay TRUST and $$$


    loyal to fully transparent strong
    companies FOUNDATION & profit
    for companies

    https://pre-sustainability.com/articles/avoid-greenwashing-transparency-is-the-key-to-a-successful-green-product-2/
    NOW WHAT?
    as a consumer:
    stay RESEARCH
    INFORMED companies’
    practices &
    values
    https://www.greenbiz.com/article/after-years-pondering-ftc-releases-marketers-green-guides

    do not BLINDLY believe


    “GREEN” claims
    1.

    https://claimingourspace.org/campaign-page/there-is-no-planet-b
    Works Cited:
    “Avoid Greenwashing: Transparency Is the Key to a Successful ‘Green Product.’” PRé Sustainability, 2 June 2020, https://pre-
    sustainability.com/articles/avoid-greenwashing-transparency-is-the-key-to-a-successful-green-product-2/.

    Holmes, Audrey. “Can Greenwashing Ever Be Good?” Earth911, 9 Aug. 2017, https://earth911.com/business-policy/greenwashing-
    good/.

    Delmas, Magali A., and Vanessa Cuerel Burbano. “The Drivers of Greenwashing.” California Management Review, vol. 54, no. 1,
    2011, pp. 64–87., https://doi.org/10.1525/cmr.2011.54.1.64.

    Noyes, Lydia. “A Guide to Greenwashing and How to Spot It.” EcoWatch, 31 Dec. 2021, https://www.ecowatch.com/greenwashing-
    guide-2655331542.html.

    Steele, Gary. “Council Post: Green Business Is Good Business: Why Transparency Is Key for Corporate Sustainability.” Forbes,
    Forbes Magazine, 10 Feb. 2021, https://www.forbes.com/sites/forbesbusinesscouncil/2021/02/11/green-business-is-good-business-
    why-transparency-is-key-for-corporate-sustainability/.

    TBS Report 16 March, and TBS Report. “Special Incentives Needed for Green Financing in All Sectors: PRI.” The Business
    Standard, 16 Mar. 2022, https://www.tbsnews.net/bangladesh/environment/special-incentives-needed-green-financing-all-sectors-
    pri-386270.

    Wu, Yue, et al. “Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information
    Transparency.” Management Science, vol. 66, no. 7, 2020, pp. 3095–3112., https://doi.org/10.1287/mnsc.2019.3340.

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