Strategic

Management
Submitted By:
￮ Shahzad Ahmad
MHRM-61
￮ Farhan Munawar Shah
MHRM-66
￮ Muhammad Adeel
MHRM-81
￮ Muhammad Muneeb
MHRM-84

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Topic:
Strategic management and
leadership.
Psychology and its relation with
leadership.
Case of a failure of corporate
leader-Lesson from the history.

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1
Strategic Management
and
Leadership
 Strategic management can be defined

“ as the art and science of formulating,

implementing, and evaluating cross-
functional decisions that enable an
organization to achieve its objectives.

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Leadership VS Management

￮ “Management is doing things right,

￮ Leadership is doing the right things”

(Peter Drucker)

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 TYPES OF STRATEGIC LEADERSHIP
￮ There are three well-defined types of strategic leadership.
 1 Transactional Leadership
 2 Transformational Leadership
 3 Charismatic Leadership

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Transactional Leadership
The Transactional Leaders ensure that
everyone has clearly understood the
expectations regarding the processes
and the outcomes. They
balance strategic management and
leadership by measuring individual
performances and motivating employees
to improve performance.
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Transformational Leadership
Transformational leaders
.

combine strategy and leadership and

use their vision to guide the actions and
behaviors of the employees. They bring
about a change in individuals as well as
the organization. 

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Charismatic Leadership
Charismatic leaders work
their charm to persuade
others. Charismatic leaders
have the drive and passion
to get their work done.

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 Psychology

Psychology
and its
relation with Relationship

leadership.
With Leadership

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Leadership
The ability to inspire others to place their faith in
the knowledge, skills, experience and guidance of
another . Helping others to coordinate their efforts
toward successful achievement of a goal.
Developing the leadership talents of others.

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 Characteristics Of Leadership
 Leader must have followers
*

 * It is working relationship between leader and followers.

 * A leader influences his followers willingly not by force.
 * Leadership is exercised in a given situation.
 * Leadership is a power relationship.
 * It is a continuous process.

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Big Five Traits
￮ The five broad personality traits described by
the theory are extroversion, agreeableness,
openness, conscientiousness, and neuroticism.

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John Sculley

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 History
￮ * John Sculley (born April 6, 1939) is an American
businessman, entrepreneur and investor in high-tech startups.
￮ * Sculley was vice-president (1970–1977) and president
of PepsiCo (1977–1983),
￮ * Until he became chief executive officer (CEO) of Apple
Inc. on April 8, 1983, a position he held until leaving in 1993.
￮ * In May 1987, Sculley was named Silicon Valley's top-paid
executive

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Achievement
Sculley's tenure at Apple proved mixed. In terms of financials,
he increased Apple's sales from $800 million to $8 billion during his
10-year stint as CEO. During this period, the Apple II and
Macintosh computers became Apple's biggest sellers, with the latter
gradually overtaking the former.

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Cont…
￮ Apple lured Sculley away from Pepsi in order to apply his
marketing skills to the personal computer market. Steve Jobs
successfully sealed the deal after he made his legendary pitch to
Sculley. After hiring the sculley, steve jobs was fired from his own
company in 1985.

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Failure
1-Sculley missed out on licensing the macintosh operating system.
2-He signed an incredibly damaging deal with Bill gates.
3-Apple introduce a faster microprocessor and renamed it as
macintosh office.
4-Launching CD room for PC.
5-Trying to launch SIRI and knowledge navigator.

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 Lesson
Don’t let your emotions lead you
into making poor decisions.

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 Bibliography
https://www.investopedia.com/terms/s/strategic-management.asp

https://www.investopedia.com/terms/l/leadership.asp
https://harappa.education/harappa-diaries/strategic-leadership/
https://en.wikipedia.org/wiki/John_Sculley

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Thanks.