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Sales Territories: Dr. Chetna Priti
Sales Territories: Dr. Chetna Priti
TERRITORIES
Dr. Chetna Priti
“A Sales Territory is a number of
present and potential customers
located within a geographical
area,and assigned to a sales DEFINITION
person,branch or middlemen”
Prof. Stanton and Buskisk.
Process of
devising types
of sales
territories
Aims are –
To know where the sales
persons are located at a specific
time
Routing &
Closer scrutiny and control
Scheduling
Improvement in territory
coverage
Optimising the productive time
Routing is the travel plan or pattern
used by salespersons for making
customer calls in a territory.
Minimising travel time and call
frequencies Routing
Setting up routing plan-no. and
locations of customers,means and
methods of
transportation,topographical factors
Scheduling is the time allocating time
of sales people.
A particular week’s or month’s
scheduling of activities
Times consumed in accounts
Scheduling
contact,waiting and travel time
Buffer time for flexibility
SALES QUOTA
Dr. Chetna Priti
“Sales quota is a quantitative goal
assigned to a specific marketing
unit,such as to a salesman or
territory.” Cundiff & Still. DEFINITION
TYPES OF SALES QUOTA
3.Activity quota
No. of distributors,dealers
called on
No. of new customers
visited
No. of calls for recovery
of dues
TYPES OF SALES QUOTA
3.Activity quota
No. of customers called
on
No. of institutions called
on
TYPES OF SALES QUOTA
3.Combination quotas
and Point System
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TYPES OF SALES QUOTA
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