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    The document proposes adding a new ride called Hellfire to Six Flags. Hellfire would be a 150-foot tall speed-focused ride reaching top speeds of 105 mph. It is estimated to cost $15-30 million. The ride aims to increase visitation by attracting young adult males with its risk and speed. Additional recommendations include new entertainment acts like concerts, food trucks to reduce lines, and winter attractions to draw more visitors. An advertising campaign on social media apps would promote the new ride and concerts.

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    The document proposes adding a new ride called Hellfire to Six Flags. Hellfire would be a 150-foot tall speed-focused ride reaching top speeds of 105 mph. It is estimated to cost $15-30 million. The ride aims to increase visitation by attracting young adult males with its risk and speed. Additional recommendations include new entertainment acts like concerts, food trucks to reduce lines, and winter attractions to draw more visitors. An advertising campaign on social media apps would promote the new ride and concerts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    75 views11 pages

    Six Flags 1

    Uploaded by

    api-612218141
    The document proposes adding a new ride called Hellfire to Six Flags. Hellfire would be a 150-foot tall speed-focused ride reaching top speeds of 105 mph. It is estimated to cost $15-30 million. The ride aims to increase visitation by attracting young adult males with its risk and speed. Additional recommendations include new entertainment acts like concerts, food trucks to reduce lines, and winter attractions to draw more visitors. An advertising campaign on social media apps would promote the new ride and concerts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Six Flags

    By: Marquez & Mitchell


    Name & Description of Ride

    ● New Ride. Hellfire.

    ● A speed-focused, seated ride with 3 corkscrews

    ● top speed of 105 mph.

    ● Ride will be 150 feet tall

    ● The estimated cost would likely be between 15-30 million.

    ● Ride will last almost 1 minute and 45 seconds.


    Objective & Strategy

    ➔ The reason for this ride is that Six Flags is lacking in high-speed rides.

    ◆ It’s current fastest ride, the Goliath, has a max of 70mph

    ➔ Hellfire will be located near the Batman in Gotham City.

    ➔ Our goal is to increase visitation by 5% per year.

    ◆ Which is 1,200,000 people a year.


    Target Market

    ● Young Adults (18-26)

    ● Specifically young males, as those are found to be the most risk taking demographic.

    ● Most likely to spend money for entertainment


    Justification of Addition
    The goal of the ride:

    ● Six Flags is in serious need of a brand new FAST ride.


    ● Increase returning customers
    ● Increase Income
    ● To be safe, but also have everlasting fun!
    Additional Changes
    ● Increase in Janitors.
    ● Increase in bathrooms.
    ● Increase in Trash cans.
    ● Decrease vending machines.
    Recommendations

    New Entertainment Acts New Concessions and Retail Seasonal Attractions

    ● Add snow machines


    ● Concerts ● Food trucks- during winter
    ● Hold concerts every two Wonderland.
    ● Helps shorten lines
    ● During winter, replace ice
    months
    ● Can move based on cream stands with hot
    ● Use arenas within park. chocolate.
    ● Use same marketing strategy
    where people are ● Draws in more people
    ● Increase concession
    ● Variety (new trucks every revenue.
    few weeks.)
    Promoting!

    ● We will emphasize social media marketing to reach our target demographics.

    ● Ads will be on apps like Tik Tok, Snapchat, and Instagram.

    ● Artists will also promote concerts on their own pages

    ● On day of ride opening, the first 200 people will get in free and receive a 25 dollar voucher.
    Advertising
    ● Spend money on advertising.
    ● Ads show up on people's pages
    ● People get interested, pay for tickets.
    ● They bring friends and family, who also pay for tickets
    ● Similar strategy will be used for musical artists
    Advertisement Example
    Procedures
    ● Step one: Determine where the ride will be placed(near Batman in Gotham City).
    ● Step two: Hire qualified company to begin construction.
    ● Step three: Finish ride construction
    ● Step four: Get the ride properly inspected by an certified safety committee
    ● Step five: Begin implementing our marketing strategy
    ● Step six: Open park , begin ride operations.

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