MKT501 MARKETING MANAGEMENT

News Analysis

Student Name: MD UJALE Registration Number: 12002485

 GUIDELINES
MKT501 MARKETING MANAGEMENT

 No New Slide to be added

 Repoducing news is not acceptable but crisp analysis is essential.
 News must be current and relevant to the course.
 Mention theoretical anchoring: Topic in syllabus or concept in book the news relates to.
 For analysis take help of 5 W’s and the H. (• Who • What • When • Where • Why •
How)
 Convert the PPT to PDF before submission.
 Save PDF name as“Name_Regd. No. e.g. Rajesh_20348945
 Weblinks to news referred must be mentioned on the last slide.
 Evaluation Parameter
 Content (05 Marks)
 Correct/Relevant theoretical anchoring (05 Marks)
 Analysis (05 Marks)
 MKT501 MARKETING MANAGEMENT

https://www.hindustantimes.com/business-news/amazon-pay-launches-digital-gold-investment-service-us
ers-can-buy-for-as-little-as-rs-5/story-U1YLpkIe0zXR8vqVLxZAgM.html
 News Details
MKT501 MARKETING MANAGEMENT

 Amazon Pay, the digital arm of E-Commerce major Amazon, has

launched a service for its users to invest in digital gold.

 The users will be able to buy gold for as little as Rs.5 on the platform
for which it has partnered with SafeGold.

 The Amazon Pay users will have the flexibility to keep gold in a digital
locker and buy or sell the precious metal without having to rent a locker
and its vault will be totally secure.

 Several Payment Apps Such as Paytm, PhonePe, Google Pay & likes
of others which have also been ramping their digital gold offerings.
 Which concept of Marketing
thisMKT501
news MARKETING
relates to and how?
MANAGEMENT

 Gold prices have been rising rapidly in the last few weeks due to global
volatility and weakening of US dollar and availability of a number of easy
ways to invest have turned the investors‘ attention towards the safe digital
gold offerings.

 Digital transactions received a boost when a nationwide lockdown was

imposed in the country to check the spread of the corona virus disease.
Various other entities, including gold, was also given a boost

 With this offering, Amazon Pay has joined the likes of Paytm, PhonePe,
Google Pay and Mobikwik who allow users to buy digital gold on their
respective platforms.
 Analysis
MKT501 MARKETING MANAGEMENT

 Digital gold gives an option to invest in the yellow metal without physically
holding it.

 Investors can buy gold in any denominations through payment apps such
as Amazon Pay, Google Pay, Phone Pe.

 It is to be noted that Amazon pay allows as little as Rs 5 where other

payment services such as Paytm, Google Pay, and Phone Pe allow as
little as Re 1 to buy gold on their platforms.

 It would be competitive for Amazon pay to set its foot quickly in the digital
gold offering platform.
 MKT501 MARKETING MANAGEMENT

Relevant links used for analysis

https://www.hindustantimes.com/business-news/amazon-pay-launches-digital-gold-investment-service-us
ers-can-buy-for-as-little-as-rs-5/story-U1YLpkIe0zXR8vqVLxZAgM.html

https://www.timesnownews.com/business-economy/companies/article/amazon-pays-gold-valut-allows-
users-to-buy-gold-for-as-little-as-rs/640782

Thank You