Hype up Hawks

Camie Townson, Eric Swain, Chloe Stacy

Competition
Overview:
● Begin 2 weeks before Football season
● Increase popularity in the athletics department
● Advertise on social media, posters, announcements
● People will begin to love Hillgrove sports
Target Population:
● Students attending Hillgrove High School
● Parents of athletes
● Hillgrove athletics community
Social Media Efforts:

● Posting advertisements on ALL social media platforms.

● Making everyone aware of the opportunity.
● Promote earlier in the school year.
● Making post on all sports teams accounts about the passes.
School Promotions:

● Incentives for those who purchase sports passes.

● Discounts if purchasing more than one pass.
● Family pack discount promotions.
● Younger kids under the age of 13 get a pass with $20 off.
● Presale June-August for $85 with free shirt
● $85 after August with NO free shirt
Fan student focused event plans
●The first home game will have carnival games and food trucks to welcome the new season.
●The first saturday of the school year have a school wide kickball tournament.
●Olympic games on football field before the homecoming parade for younger kids to get engaged
with football players and the cheerleaders.
●Home games all sports pass buyers get free treat
●Budget :
Carnival games-$100 Food truck down payment-$250
Olympic games will be free, because we can use the PE equipment and also can be used for the
kickball tournament.
All of these events can take place on the grass field feore the football games.
Desired Outcome:

● Increase school spirit

● Generate school/athletic revenue
● Community involvement
● Encourage younger people to get involved in watching/playing sports
● Sell minimum 600 passes
● Execute bundle deals
● Provide fulfilling advertisements
● Emphasize fan satisfaction
Schedule:
Begin promotion to all feeder
schools, email high schoolers and
their parents, promote upcoming
sale on social media and websites. Sports passes no longer come with
a shirt.
August May
2022 2023

June November
2022 Sports passes go on sale with 2022 Presale for 2023-2024 sports
complimentary shirt for every passes begin
purchase.
Layout:

s gift
as
tp
or
Sp
Sport event
Risk Management:
If non sports pass buyers try to get into Stamp sports pass buyers hands upon
exclusive sports pass events entry

What if we run out of sports passes? Digital go fan tickets

No space for gifts? Provide buyers their treat at concessions

Error accessing digital pass Have printed out list at gate just in case
 Bundles:

● Happy hawk: $100 pass and free parking every home game for all sports
● The Nest: $45 pass to 1 specific sport’s home games
Keep It Going!

● Maintain similar style

● Host popular events
● Advertise in creative ways
● Make the bundle deals beneficial