MMM. HANEES AL. NASEEHA BEGUM AAM. RIHAS GR. SAJIDHA MUMTHAJ A.

FASMIN

CORPORATE STRATEGY

DIRECTIONAL STRATEGY

PORTFOLIO STRATEGY

PARENTING STRATEGY

GROWTH STRATEGY

STABILITY STRATEGY

RETRENCHMNET STRATEGY

PARENTING FIT MATRIX

GE BUSINESS SCREEN

BCG GROWTH SHARE MATRIX

Internally Investment evelopment Externally erger cquisition Strategic lliance

MERGER
Tra sacti s i v lvi g c bi i g tw r c a i s i which st ck is xcha g d, b t c a y s rviv s E.g. Dai l r B z + Chrysl r = Dai l rChrysl r r ly

ACQUISITION
P rchas f a c a y that is c l t ly abs rb d rati g s bsidiary r divisi f th as a ac iri g c a y E.g. G gl ac iri g Y t b S z ki M t r C r rati taki g v r Mar ti Udy g Li it d

 Part rshi f tw r r c a i s r b si ss its t achi v strat gically sig ifica t bj ctiv s that ar t ally b ficial Ty s f allia c s i. J i t V t r ii. M t al S rvic C s rtia iii. Lic si g Agr t iv. Val Chai Part rshi s

rativ b si ss activity, f r d by tw r r s arat rga izati s f r strat gic r s s d t tity a d all cat s that cr at s a i d w rshi , rati al r s sibiliti s a d r fits a d l ss s t ach b r whil r s rvi g th ir s arat id tity icati s E.g. S y Ericss M bil C H r H da

GROWTH STRATEGY
CONCENTRATION STRATEGY DIVERSIFICATION STRATEGY

HORIZONTAL GROWTH

CONCENTRIC CONGLOMERATE DIVERSIFICATION DIVERSIFICATION VERTICAL GROWTH FORWARD INTEGRATION

BACKWARD INTEGRATION

thr

gh MERGERS, ACQUISITIONS a d STRATEGIC ALLIANCES

 CONCENTRATION STRATEGY
Fir s c c b si ss trat th ir ri ary li s f

DIVERSIFICATION STRATEGY
Fir s t r li s f b si ss that ar diff r t th c rr t rati s fr

I. VERTICAL GROWTH II. HORIZONTAL GROWTH

 U d rtaki g b si ss activiti s f r li r r a distrib t r by a s

rly

rf r

VERTICAL INTEGRATION CONTINNUM

FULL INTEGRATION

TAPER INTEGRATION

QUASI INTEGRATION

LONG- TERM CONTRACT

 Ex a si f a fir s r d cts i t th r l cati s f r d cts a d a d/ r i cr asi g th ra g s rvic s ff r d t c rr t ark ts R s lts i h riz tal i t grati E.g.

 CONCENTRIC DIVERSIFICATION / RELATED DIVERSIFICATION CONGLOMERATE DIVERSIFICATION/ UNRELATED DIVERSIFICATION

 Fir s x a d i t a b si ss r lat d t th xisti g f b si ss li Existi g b si ss a d th w b si ss shar a as ct which l ads t sy rgy c E.g. Bic r d ci g dis zabl raz rs, sa d cigar tt light rs Tita I d stri s Li it d

 Fir s x a di g th ir activiti s i t b si ss s r lat d t th c rr t Th w b si ss has v ry littl r lati shi with th fir s c rr t b si ss , R tail, T xtil s E.g. R lia c I d stri s - P tr l icati tc. T l c Ca - ca ra t ffic i t