Introduction

• P&G Pakistan History:

Procter & Gamble Pakistan began operations in Pakistan in 1991, with its
headquarters in Karachi. Its ambition was to become Pakistan's best global
consumer goods firm. P&G serves Pakistani consumers with more than 12 high-
quality brands that aim to improve people's lives daily in order to achieve this
goal.
• With dedication came expansion, and in 1994, they purchased a seven-acre
soap-making factory in Hub, Balochistan. With a $3 million expansion in 2002,
the company was able to increase its soap-making capacity. A PUR factory with a
production capacity of 50 million sachets of the water purifier was established in
2004 with an initial investment of roughly half a million dollars. PUR is only
produced at the P&G Hub plants.
 Organization Portfolio:
• 
• P&G is a multinational corporation established in the United States that manufactures consumer goods. It was
founded on October 31, 1837, and its headquarters are in Cincinnati, Ohio, United States of America.
• P&G is the second largest firm by market capital, the third largest by earnings, and the fifth most admired company
in Fortune's list of most admired companies as of 2021.
• 
• Establishment:
• Industry: Soaps and cosmetics
• Company type: Public company.
• Head office Pakistan: Karachi
• CEO: John R. Moeller
• CEO Pakistan: Adil Farhat
• Revenue: $78,364
• Profits: $14,510
• Market value: $389,811
• Employee: 101,000
Mission statement
We will provide branded products and services of superior quality and
value that improve the lives of the world's consumers, now and for
generations to come. As a result, consumers will reward us with
leadership sales, profit and value creation, allowing our people, our
shareholders and the communities in which we live and work to
prosper.

Vision statement
“Be, and be recognized as, the best consumer products and services
company in the world
P &G BRAND PORTFOLIO
P&G products have made a name for themselves by combining “what’s needed”
with “what’s possible” making laundry rooms, living rooms, bedrooms, kitchens,
nurseries, and bathrooms a little more enjoyable for over 181 year.
P&G brand portfolio comprises of mainly seven categories is Pakistan &
every brand category consists of some famous products in it.

BRAND CATEGORY PRODUCT NAME

 Baby care Pampers
 Fabric care Ariel
 Feminine care Always
 Hair care Head & Shoulders / Pantene
 Skin and personal care Safeguard / Gillete
 Oral Care Oral B
 Personal Health care Vicks
 Brand wise Market Share
• Market share of Pampers 58.31% (Market leader)
• Market share of Always 80% (Market leader)
• Market share of Ariel 30% (2nd largest market share)

• Market share of Head & Shoulders 19% (2nd largest market share)
• Market share of Pantene 15%
• Market share of Gillete 80% (Market leader)
• Market share of Safeguard 35% ( 2nd largest market share)
• Market share of Olay
Competitors of P&G Pakistan in terms of each
Product category:
1.Baby Care Segment:
• Pampers: Pampers has several tailored sub-brands that cater to a child's ongoing
requirements. Pampers was introduced in Pakistan by Procter & Gamble in
August 2000. Pampers are imported from Saudi Arabia and packaged locally to
give Pakistani moms a better parenting experience
• Competitors:
• 1. Can babe
• 2. Huggies
• 3. Molfix
• 4.Sheild Diapers
• 5. Bonapapa
•2. Fabric Care Segment:
•Ariel: : Ariel has very strong competition from its rival Unilever’s products and Colgate
Palmolive’s products in Pakistan.
•Competitor:
•Uniliever products: (Surf Excel, comfort, and sunlight)
•Colgate Palmolive: (Brite, Express power, and Bonus tristar)
1. Surf Excel
2. Sunlight

3. Bonus Tristar
4. Express Power  
5. Brite Maximum Power
3. Feminine Care Segment:
•Always: P&G, the world's leading feminine care firm, is committed to bringing female
hygiene to the forefront of society. Always Infinity, Always Ultra Thins, Always Maxis,
Always Pantiliners, and Always Feminine Wipes are among the most popular goods in the
Always brand, which aims to reach out to females of all ages and meet their specific needs.
•Competitors

• 1. Butterfly
• 2. Stayfree.
•4.Hair care segment:
•Head & shoulders:
•Pantene:
•Competitors: In the Hair care segment the main competitors of head and
shoulder is unilever’s products i.e.
• clear
• sun silk
• Dove
• Tresemme.
• 5. Skin & personal Care Segment:
 
• Olay: Olay offers a variety of skincare and personal cleaning products for women of all ages that give
many advantages. Olay is a well-known cosmetics brand. Procter & Gamble owns the company.

• Competitors:
Ponds
Dove
Nivea
Garnier
Vaseline
Glow & lovely
•Safeguard: Safeguard is the most widely used antibacterial soap in the world.
P&G's Safeguard programme has set new health and hygiene definitions. It is an
antibacterial soap that provides double the protection against germs than other
soaps, which is why it is the world's number one doctor-recommended
alternative.
•Competitors:
• Dettol soap
• Lifebuoy
•Gillette is a P&G brand.
•Competitors:
• Treet.
6. Oral care Segment:
•Crest: A P&G product.
•Oral B: A brand of P&G company. Oral B is an American brand of oral hygiene
product including toothpastes, toothbrushes, electric toothbrushes, and mouth
washes.
•Competitors:
• Close up
• Colgate
• Paradontax
• Sensodyne
7. Personal Healthcare Segment:

•Vicks: Vicks is a pharmaceutical brand which is owned by the P&G

firm in the USA.
•Competitor:
1. Momika Balm