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Laying The Groundwork For Your Business: Because Learning Changes Everything
Laying The Groundwork For Your Business: Because Learning Changes Everything
Part 1
Copyright ©2022 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Because learning changes everything. ®
Chapter 1
The Twenty-First-
Century Entrepreneur
Learning Objectives
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Why Start a Business?
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The SBA
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Pierre Omidyar
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Economies of Scale
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What is the meaning of Intrapreneurship?
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How Does Society Benefit?
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Entrepreneurship around the World
The World Bank estimates that one of the strongest factors in the growth
of any nation’s GNP is the presence of small- and medium-sized
enterprises or SMEs.
• Almost all nations encourage SME development.
• Some of the efforts to encourage SMEs are quite small, such as
microloans.
• Large efforts include a full range of programs to assist new venture start-
ups.
Result of the efforts is that the pace of start-ups is increasing around the
world.
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What Is an Entrepreneurial Business?
The United States government considers any business with fewer than
500 employees to be a small business.
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Characteristics of Entrepreneurial Firms
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Facebook
What lessons can we learn from Zuckerberg’s success that might apply
to businesses on a smaller scale?
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Business Planning Process
SWOT ANALYSIS:
A SWOT analysis is a planning tool which seeks to identify the
Strengths, Weaknesses, Opportunities and Threats involved in a
project or organization. It's a framework for matching an organization's
goals, programes and capacities to the environment in which it operates
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Lean Start-Up
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Chapter Review
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End of Main Content
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