WHAT IS GRAPHIC

DESIGN ?
Welcome you all …
 TYPE OF GRAPHIC DESIGN

1.Visual identity graphic design

2.Marketing &advertising graphic design..
3.User interface graphic design
4.Publication graphic design
5.Packaging graphic design
6.Motion graphic design
7.Environmental graphic design
8.Art and illustration for graphic design
 1.Visual identity graphic design

What is a visual brand identity and why it matters

*A brand’s visual identity is the visible component of branding like your brand colors,
fonts, and logo.
*It is a reflection of your company and often the first aspect of your brand that will be
noticed. It also critically impacts whether or not a customer will eventually purchase
your product or service.
*…Glossier. ….
 2.Marketing &advertising graphic design..

*Marketing graphic design is all about communicating

and promoting a brand’s products or services in a visually appealing way.
* Not only that, but all the materials created need to adhere to the company’s visual
identity. 
 3.User interface graphic design
What is user interface in graphic design?
User Interface (UI) Design focuses on anticipating what users might need
to do and ensuring that the interface has elements that are easy to
access, understand, and use to facilitate those actions.
*UI brings together concepts from interaction design, visual design, and
information architecture.

Filpkart,amazon
Etc..
 4.Publication graphic design
Publication graphic design
Publication graphic design. This type of graphic design is mostly focused on
publishing: books, magazines, newspapers. Publication designers work
on layouts, cover and additional
* graphics that are suitable for the content they represent and convey the
story and tone of voice of the author or publication.
 5.Packaging graphic design

What is packaging design in graphic design?

For a graphic designer, packaging design is the process of creating the

imagery that's applied to the internals and externals of a packaging
solution. Often, but not always, this is a humble corrugated cardboard box.
For ecommerce and retail brands, the most common forms of packaging
include.
 6.Motion graphic design

*Motion graphic design, also known as motion design, is a subset of 

graphic design in that it uses graphic design principles in a filmmaking or 
video production context (or other temporally evolving visual media)
* through the use of animation or filmic techniques. Examples include the 
kinetic typography and graphics used in film and television opening
sequences, and the spinning, three-dimensional station identification logos of
some television channels.
* This art form has been around for decades, and has advanced in technical
sophistication over time.
 7.Environmental graphic design
*Environmental graphic design, or EGD, is a multidisciplinary field of design
in which the disciplines of graphic design, architecture, art, lighting,
landscape, and other
*fields are utilized as a way to enhance the user experience through the
visual translation of ideas in the built environment.
•Wayfinding systems.
•Digital signage.
•Window films.
•Wall and floor graphics.
•Backlit displays.
 8.Art and illustration for graphic design

What is graphic design? 

*Graphic design is the art and profession of using visual compositions
to solve problems and communicate ideas through typography,
imagery, color and form.
*While illustration focuses on creative interpretation, graphic design is all
about communication with its target audience.
Career option for
graphic designer &software used
*photoshop
*Illustrator
*Indesign
*Corel draw
*Lightroom
*Adobe-xD