Social Media

Presented by: Debasish Acharya

Guided By: prof. Mamata Rath
Content-
• What is social media
• What is its purpose
• Social media vs maa media
• What kinds of social media art there
• Blog platforms
• Microblog platform
• Collaboration project
• Content communication
• Facebook
• World of warcaft
• How has social media change over
time
• What social media like today
• References
• Conclusion
 What is social media?
• Social media is defined by boundless.com as interactive platforms where
content is created, distributed and shared by individuals on the web.

What is it’s purpose?

To provided users with a rich experience dynamic content, scalability,
openness, and collective intelligence.
 SOCIAL MEDIA vs MASS
MEDIA
Similarities-
• Designed to reached large
numbers of people.
• Made to inform audience.
Differences-
• Social media reached
users in a shorter
amount of time.
• Social media gives
audiences an
opportunity to give
feedback.
 WHAT KINDS OF SOCIAL MEDIA ARE
THERE?
• Blogs/Microblogs
• Collaborative Project
• Content Communities
• Social Networking
• Virtual worlds
BLOG PLATFORMS-
Tumblr-
• Each user has his or her own Tumblelog where they
can publish short posts of text, image, quotes, links,
video, audio, and chats
• Acquired by Yahoo! in 2003
• 550 million monthly users
• 280.4 million blogs
MICROBLOG PLATFORM-
TWITTER-
• Consists of broadcasting daily short burst messages to the
world, with the hope that message are useful and
interesting to someone
• A “Tweet”is only 140 characters available to share
information
• 319 million users as of 2016
• 750 tweets per second
COLLABORATIVE PROJECT-
Wikipedia-
• A free encyclopedia,written collaboratively by the people who
use it.
• 5,357,012total articles
• 41,677,432 total pages
• 30,444,460 users with about 140,722 active.
CONTENT COMMUNITIES-
YouTube-
• Is a free hosting website that allows members to store and
serve video content.
• Over 1 Billion users (ALMOST ONE THIRD OF PEOPLE ON
THE INTERNET)
• More than half of youtube views come from mobile devices
SOCIAL MEDIA-
Facebook-
• A popular free social networking
website.
• Debuted in February of 2004.
• 1.86 Billion active monthly users.
VIRTUAL WORLDS-
World of Warcraft-

• A Massively Multiplayer Online

Role-playing Game(IMMORPG)
• Released in 2004 by Bizzard
Entertainment.
• Passed 10 million subscribers in
2016 after releasing it’s 6th
expansion called legion .
HOW HAS SOCIAL MEDIA CHANGE
OVER TIME?
• Past Social media endeavours:
• AIM-1997
• Open Diary-1998

• Advances in social media that came

later;
• Wikipedia-2000
• Myspace-2003
What is social media like today?
• Blog Tumblr
• Microblog Twitter
• Content communication Youtube
• Social Networks Facebook
• Virtual worlds:world of warcraft
References-
Various resources are suggested to assist you in your study of this Learning Object.
The following resources and readings are available and used for developing this
Learning Object.

Alexander, B. (2006), "Web 2.0: a new wave of innovation for teaching and
learning?",EDUCAUSE Review, Vol. 41 No. 2, pp. 32-44, available at:
http://www.educause.edu/ir/library/pdf/ERM0621.pdf
Armano, D. (2009). Social media's top 10 dirty little secrets. In: Logic + Emotion.
Retrieved June 18, 2010 from
http://darmano.typepad.com/logic_emotion/2009/08/smtop.html
Bamieh, M. (2010). 5 things that really shouldn’t be on Facebook. In: Thoughtpick
Blog. Retrieved June 23, 2010 from http://blog.thoughtpick.com/2010/06/5-things-
that-really-shouldnt-be-on-facebook.html
Bawden, D., & Robinson, L. (2009). The dark side of information: overload, anxiety
and other paradoxes and pathologies. Journal of Information Science, 35(2), 180-
191.
BBC. (2010a). Facebook murder victim's relatives query police tactics. Retrieved
June 18, 2010 from http://news.bbc.co.uk/2/hi/uk_news/england/
Conclusion-
Social media has taken its position into the real world and
has interfered with the lives of many.
As users log on to their social media profiles, they are
being removed away from the real world
And placed into the virtual dimension.