Razia Misbahuddin

Shavez Ahmed
Md. Nabeel Alam
Tanika Yadav
Qazi Sahil Siddique
Shaila Khan
Md. Aarish Ansari

7Ps of
. Product
Mobile App
Zomato Website
 Core Benefit
- Food delivery
Service
Product
Basic Need
Food to be delivered in proper condition -
Concept
Expected Service
- Punctuality
- Delivery official is customer friendly
- Smooth order placing and payment
Augmented service
Welcome discounts-
Free delivery over a certain order value -
Refund-
Zomato Wallet-

Potential service
-Contactless delivery
- Application updates
- Tying up with more street vendors
Service Flower
Facilitating services
• Information- Order placed confirmation
Real time rider location tracking
Offers and sales
Variety of restaurants
• Order taking-Through App or Website
• Billing- App generated bill
• Payment- Online payment,
COD
Zomato Wallet Enhancing Services
• Consultation- Delivery update
Zomato chat
• Hospitality- Polite delivery personnel
• Safe keeping- Keeping customer’s food
safe
• Exceptions- Refunds
 Place
India is the biggest market for Zomato in terms of revenue, followed by the
UAE.

India₹389.7 crore ₹981 crore

UAE₹25 crore₹33 crore

 ROW₹11 crore₹9.7 crore 

Location
Price
How Zomato earns?
 Advertising

 Consulting services

 Delivery fees
Dif feren t pri ci n g

at o .ch ar g e .fro m
Does zom
restaurant?
Promotion
• Zomato being a service offers no
product of its own. Physical
• The company acts as a third-party
evidence
scheme

• It has no specific physical presence

• Evidence recognised by website and

mobile app
 Zomato App & website

01
It offers a
02 03 04 Determines
Easy to Strong
modest& user- navigate
the location
friendly and use and offers website
restaurant
interface. results
Simple layout accordingly
 Process
● Process refers to the processes involved in delivering your products and services to
the customer. It is also about being 'easy to do business with’.

● Having good process in place ensures that you.

● Deliver value through all elements of the marketing mix. Process, physical

evidence and people enhance services.

● Feedback can be taken and the mix can be altered.

● Customers are retained, and other services or products are extended and

marked to them
The complete process of food delivering
Zomato order process includes for:

Dine in 🍕 Home delivery 🍔 Take away

Zomato’s contactless dining focusses on three things —

a contactless menu where one can scan a QR code at

the table for a menu,

contactless ordering through the app,

and contactless payment, also through the app

1.Open the Zomato app.

2.Search for the restaurant you want your food

to get delivered from.

3.Now once the restaurant’s page is open, go to

“Order Delivery” from the right side.

4.Once done, you will get the entire menu with

prices mentioned for each individual dish. At
this point, you have to add the dish you want
and it will be redirected to your cart.
Personnel
• a strong team working towards best
services to people.

• adopted leaner operations systems –

maximum utilization of workforce
Hiring –
• App developer – Zomato conducts multiple rounds
to select freshers as Assistant System Engineer in
their organisation
• Marketing – creative
• Delivery agents – Trustworthy & reliable, locals

Firing – Zomato’s image is always the first priority.

Training – delivery staff – soft skills

Thank you