Eat Healthy, Think Better

BACKGROUND
Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia & Tiger brands of biscuit, which are highly recognized throughout the country. Britannia is one of Indias leading biscuit firms, with an estimated 38% market share. The companys principal activity is the manufacture & sale of biscuits, bread, cakes & dairy products. The story of one of Indias favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise , a biscuit company was started in a nondescript house in Calcutta with an initial investment of Rs. 295.The company we all know as Britannia today. Britannia strode into the 21st century as one of Indias biggest brands & the pre-eminent food brand of the country. In recognition of its vision & accelerating graph, Forbes Global rated Britannia One amongst the Top 200 small Companies of the world, & The Economic Times pegged Britannia as Indias 2nd Most Trusted Brand.

MISSION
Every third Indian must be a Britannia customer by the year 2013..

VISION
 To Dominate the food & beverage market in India with a

distinctive range of tasty & healthy Britannia Brands  To triple the turnover & operating income by 2013..

BRANDS
Good Day(Butter) Nice Time Cream Cracker Milk Bikis Marie Gold Good Day(Cashew) Britannia Tiger Britannia 50-50

MILESTONES
1892- Britannia established 1910-Advent of electricity mechanises operation 1921-Britannia becomes the first company East of the Suez to use gas ovens 1978-Indian shareholding crosses 60% 1979-Re-christened Britannia Industries ltd. 1983-Sales cross Rs.100crore 1993-Wadia group acquires stake in BIL 1999-Britannia khao world cup jao-a major success! Profit up by 37% 1994-Volumes cross 1,00,000tons of Biscuits 2003-Treat Duet-most successful launch of the year

MILESTONES
2004-Britannia accorded the status of being a superbrand 2007-Britannia industries formed a joint venture with the Khimji Ramdas Group & acquired a 70% beneficial stake in the Dubai based strategic foods International Co. 2008-Britannia launched iron fortified Tiger Banana biscuits, Good Day Classic Cookies, low fat Dahi & renovated MarieGold.

CORPORATE STRUCTURE
NAME
Mr. Nusli Neville Wadia Ms. Vinita Bali Mr. A.K. Hirjee Dr. Ajai Puri Mr. Avijit Deb Mr. Jeh N Wadia Mr. Keki Dadiseth Mr. Nimesh N Kampani Mr. Pratap Khanna Mr. S S Kelkar

DESIGNATION
Chairman Managing Director Director Director Director Director Director Director Director Director

PRODUCTION HEAD

ENGINEERING HEAD

REGIONAL PURCHASE HEAD

REGIONAL FINANCE MANAGER

REGIONAL QUALITY ASSURANCE HEAD

REGIONAL HUMAN RESOURCE HEAD

REGIONAL SALES MANAGER

Production Officer

Engineering Officer

Purchase Officer

Accounts Officer

Quality Assurance Officer

Human Resource Officer

Workmen

Workmen

Workmen

Area Sales Manager

Sales Operational Manager

Sales Officer

Territory Sales-in-charge

SWOT Analysis
INTERNAL FACTORS
Strengths - widely accepted in all generations.  easily available in various forms.  provides instant remedy for hunger.

EXTERNAL FACTORS
Opportunities

--

 expansion of Indian Economy.  fallings trade barriers in attractive

foreign markets.
 acquisition of rival firms or companies

Weaknesses - decrease of international value.  increase in the cost of production.  Industry & technology requires high

with attractive technological expertise.

Threats - likely entry of potent new competitors.  costly new regulatory requirements.  shift in buyers needs and tastes away

investment

from the industrys products.

TEN YEAR FINANCIAL STATISTICS : 2001

2010 (Statement of Assets Employed)

Rs. million

As at / Year ended 31st March

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Assets employed

Fixed assets less Depreciation 1,588 & Amortisation

1,632

1,481

1,283

1,338

1,516

2,144

2,507

2,839

2,931

Investments

2,156

3,104

2,969

2,913

3,301

3,599

3,200

3,808

4,231

4,906

Net current assets

257

592

747

43

(485)

309

596

2,072

1,161

421

Miscellaneous expenditure

163

217

260

463

342

161

256

232

266

4,164

5,545

5,457

4,702

4,496

5,585

6,196

8,619

8,497

8,258

TEN YEAR FINANCIAL STATISTICS : 2001

2010 (Means of Finance)

Rs. million

Financed by

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Equity shares 279

269

259

239

239

239

239

239

239

239

Reserves & Surplus

2,123

3,430

3,653

4,059

4,196

5,252

5,909

7,319

8,006

3,723

Loan funds

1,762

1,846

1,545

392

61

94

48

1,061

252

4,296

4,164

5,545

5,457

4,702

4,496

5,585

6,196

8,619

8,497

8,258

TEN YEAR FINANCIAL STATISTICS : 2001

Profits and appropriati 2001 ons Sales 13,325 Profit before Depreciation, 1,369 Amortisation and Tax Depreciation 189 and Amortisation Profit before tax and 1,180 Exceptional items Exceptional (41) items Profit before 1,139 tax * Taxation 434 Profit after tax Dividends Tax on dividend 705 153 16 2002 14,510 2003 13,941 2004 14,705 2005 16,154

2010 (Profitability Statement)

Rs. million

2006 18,179

2007 23,171

2008 26,170

2009 31,429

2010 34,246

1,630

1,722

2,251

2,645

2,218

1,514

2,536

2,866

2,112

240

261

224

190

217

253

291

335

275

1,390

1,461

2,027

2,455

2,001

1,261

2,245

2,531

1,737

1,201 2,591 559 2,032 201 -

12 1,473 482 991 251 32

(183) 1,844 656 1,188 272 35

(252) 2,203 715 1,488 334 47

6 2,007 543 1,464 358 50

(77) 1,184 108 1,076 358 61

78 2,323 413 1,910 430 73

(206) 2,325 521 1,804 956 162

(529) 1,208 43 1,165 597 99

Debenture Redemption 47 Reserve Retained earnings 489

14

18

1,564

692

910

1,117

1,056

657

1,407

686

469

* Includes impact on account of transfer of dairy business of Rs. 1257 Mn in 2002.

SUMMARY
The company is a growing and profitable one. Between 1998 and 2001, the

company's sales grew at a compound annual rate of 16 per cent against the market, and operating profits reached 18 per cent.
More recently, the company has been growing at 27 per cent a year,compared to the

industry's growth rate of 20 percent.

At present, 90 per cent of Britannias annual revenue of Rs 3,400 crore comes from

biscuits.

Design and Coordination

Kaushik Paul
Acknowledgements Britannia Industries Limited www.bitannia.co.in Special thanks Mr. Prakash Pandey, Regional HR Manager Mr. Kalidas Banerjee, HR Officer And co-operation from other employees of Britannia Industries Limited , Taratala Factory