Industry Orientation Project

PRESENTED BY:
Jillkumar Makwana (197290571029)

LJ Institute of Management Studies- 5 Year Integrated MBA

TOPIC:

INDUSTRY:
Food processing industry

COMPANY:
Farmvilla food industries Pvt. Ltd.

 
 Growth and evolution of the industry
● Pre-Historic era
● Era of 19th and 20th century
● Raising usage of food processing method and intake of processed food
● India’s market size of processed food
 Product profile

● Grain based product (Whole wheat bread, Oatmeal's, etc)

● Pulses bases product (Pulse pasta flour, Pulse power bar, etc)
● Spices based products (red chilly powder, coriander powder. etc)
● Oilseed based products (rice oil, groundnut oil, mustard oil, etc)
● Fruits and vegetable (dehydrated onion, cabbage, garlic, mango, etc)
● Cereal based products (cornflakes, pasta, etc)
● Milk and milk product (Milk, butter, Cheese, etc)
● Meat and poultry (chicken sausage, chicken hotdog, custard, pudding, etc)
● Beverages (all soft and hard drinks)
● Fisheries (ready to make can meals, fish oil, etc)
Demand determination of the industry

●Due to nuclear family (or single parent family)

●Due to Increase in relocation
●Due to Increase in women employment
●Due to Increase in export
Local Players in the industry

● Three main local players of the

industry are as follows:
1) Farmvilla Food Processing Pvt. Ltd
2) V.T Food Pvt. Ltd.
3) Riddhi Food products
 POLITICAL

LEGAL ECONOMIC

PESTEL
ANALYSIS
ENVIROMENTAL SOCIAL

TECHNOLOGICAL
 Key issues
● Raw material availability
● Storage facility
● Issue of transportation
● Competition is much high
 Trends of the food processing industry

o food processing industry is also known as

“Sunrise Sector”
o Sanction of food parks by Government
o Expected to grow
o portal for investors
Financial analysis
● Food processing sector is a vast sector that majorly encompasses activities such as
plantation, dairy, aquaculture, horticultures, agriculture and animal husbandry

● In the time span of 2021-2026, IMARC(International market analysis research & consulting)
group has expected to grow a market of food processing at a CAGR of 12% (around
34,650.56 Billion).

● The government through the Ministry of Food Processing Industries (MoFPI) is making all
efforts to encourage investments in the business. It has approved proposals for joint ventures
(JV), foreign collaborations, industrial licenses, and 100 per cent export oriented units.

● The Indian food processing industry accounts for 32 per cent of the country’s total food
market, one of the largest industries in India and is ranked fifth in terms of production,
consumption, export and expected growth.
Continue……
● the food processing sector in India has received around US$ 7.54 billion worth of Foreign
Direct Investment (FDI) during the period April 2000-March 2017.

● The Confederation of Indian Industry (CII) estimates that the food processing sectors have
the potential to attract as much as US$ 33 billion of investment over the next 10 years and
also to generate employment.
 Analysis of porter’s five forces
Low Medium High
Threat of new
entrant 
Threat of
substitute 
Competitive rivalry

Bargaining power
of customer 
Bargaining power
of supplier 
Part-2 (Company Analysis)
 Company information
● Farmvilla Food processing Pvt. Ltd. is a quality driven organization offering
a large range of processed food products.
● Established in 2009-10.
● The firm is owned by Mr. Mahindra .M. Thummar in partnership with Mr.
Harshad .B. Kathrodia.
● Started with a capital of 4 to 5 lakh rupees.
● Annual turnover of approximately 5 crore rupees.
Continue….(turnover of company over years)
600

500

400

300
in lakhs

200

100

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
 p
v r
e o
g d
e u
t c
a t
b s
l Product profile of Farmvilla food

e
processing Pvt. Ltd. A
s g
H
r
e
i
r
b
c
o
p
m
r
m
 Functional department

1)Financial Department
2)Production Department
3)H.R Department
4)Administration Department
5)Sales Department
FUTURE OUTLOOK OF THE COMPANY:
• In the coming time the Farmvilla food industries Pvt. Ltd.
Is planning to increase the export and expanding their
reach in the maximum countries possible.

• The Farmvilla food industries Pvt. Ltd. Is looking to make

a profit of 15 crores annually till the year 2025 by
increasing the export and sales in the India itself.
● The company can expand their wings In other sectors by not just
storing the dehydrated vegetables but also storing the dehydrated
fruits and making the juice of fruits and the vegetables.
● The company should also sell their products in the packing of 250g,
500g, 1kg through which the product can be consumed in
household not only to B2B.
● This will help them create more revenues and have a foot in
multiple industries which will reduce the risk of facing immense loss
or complete shut -down.
 Conclusion
● Hence we can conclude that the industry is in a growing their positions in the market like a rising
star. It is a very well-known industry and hence it requires more marketing and recognition in order
to increase its demand to achieve the companies goal in coming future.

● The company also needs to work upon some of the areas which will help it grow more and more in
the coming future. The revenues of the company have been pretty good and hence we can say that
the company will see more and great success in the near future.

● They can add multiple other products and create demand for it which will create a healthy
competition in the market and the consumer will get more and sufficient variety of products. This
will also help the industry get recognized and labeled.
Thank you