CONSUMER BEHAVIOR

PROJECT
PRESENTED BY:
Farrukh Majeed 1911122
Muhammad Rais 1911128
Meshezaabel Shamaun 1911118
 SHAN FOODS
INTRODUCTION:
 Pakistan's most famous spice producers.

 Rapidly growing food company with in over 50

countries.
 started as a cottage industry in 1981 by

Sikandar Sultan.
 Strengthening their departments with

candidates having extra ordinary positive

energy.
TARGET MARKET OF SHAN FOODS
 Women aged 18 to 45 make up the main
market targeted at Shan Foods.
 Because in our part of the world, women are
more closely related to food and cooking.
 Makes products that suit the needs and wants
of these women whether they live at home or
work, married or single.
 TARGET MARKET OF SHAN FOODS
ACCORDING TO THE ATTRIBUTES

1. PERSONALITY:
 Remained very consistent with its every brand

personality.
 Has the personality of being sincere and

competent.
 It is providing its customers the best quality

with best packaging.

 offering a valued product as compared to its

competitors.
 1. PERSONALITY
1.1. LIFESTYLE:
 Constant kitchen partner

 catered to the ever-changing needs of its

customers with new strategies

 Make cooking life easy

1.2. TRAITS:
 Only organization in the domestic spice

industry that uses a food grade of nitrogen &

aluminum foil packaging to maintain youth
and quality also known as V-Lock Freshness.
 1. PERSONALITY
1.3. PSYCHOGARAPHICS:
 Psychographics plays an important role in

product growth
 as it shows that they are segregated and

directed at its aspect in a way that clearly

shows the number of female assaults on
employees is an important indicator of a
complete organizational establishment.
 because their market is targeted at young

women
 2. PERCEPTION:
 Company does not need to advertise too much.
 It meets the needs of consumers.
 Product belongs to the food business, the target
audience is mostly women.
 Promotion made by the company is actually a
customer center that gives it an edge over its
competitors as in cooking programs, the
“Shireen Anwar Shan k Sath”
 2. PERCEPTION
2.1. CHANGES:
 Have ability to adapt to changing market

trends.
 And also have ability to adapt to changing

timely partnerships.
 Keep products relevant and targeted to

consumers.
 2. PERCEPTION
2.2. SENSORY:
 Company is now focusing on informing consumers

of the value of integrated spices.

 They are committed to increasing the demand for

their product
 Not only on a quality basis but also to convey the

message to people that their product is healthy and

safe.
 Because of this, consumers can avoid the use of

unpublished or spices produced by other products.

 2. PERCEPTION
2.3. THRESHOLDS:
 Shan foods are in the growth phase in three

phases namely: recipe mix, center and exports

 increase Shan growth opportunities and limit

 Shan by earning more share than his

competitors.
 Shan has an international presence

 Shan can continue to increase its presence and

can make good profit by focusing on export.

 3. MOTIVATION
 motivated the target market to increase the
usage of products.
 motivated them emotionally by giving them a
message that your meal will be perfect by the
use of Shan foods.
 source of happiness for their consumers.
 product is fulfilling the innate needs of the
consumers
 has an attracted and build a close relationship
with the products.
 4. INVOLVEMENT
 Women, housewives, teens are the main buyers
of Shan Food Products
 the target market because Shan Food continues
to be with them, participating in education,
social and implementation
 Expertly operated and located in rural and
metro - large Cities Enhancing share Target
Market.
 it requires a great increase, to get a light lime.
 5. VALUES
 Shan holding the idea of ​being a challenge and
people being in the market.
 company's mission is to maintain the needs
and wants of their customers and to provide
for them.
 The organization considers other values ​
legally, culturally and morally from their
advertising advertisements that keep their
country high.
 6. SELF CONCEPTS
 Shan serves their customers with continuous,
healthy and delicious products.
 Every product is made with great skill and hygiene
levels
 organization had a need for product restructuring
 it was a well-executed work and led to the
continued success of Shan in the national and
international parts.
 It become a world-class player in food products and
in a public company that achieves its quality
standards
 7. ATTITUDES
 Shan foods are the latest target to launch its
products all over the world.
 Shan Foods is starting products that meet the
needs and demands of their customers no
matter what living at home or working, single
or married, seafood and perfume lover and
restaurants.
 7. ATTITUDES
7.1. FACTORS:
There are three factors that affect the target
market of Shan Foods;
i. Demographic Factor
ii. Geographic Factor
iii. Behavioral Factor
8. DECISION MAKING PROCESS
 In first step you have to identify your need of
product.
 After identification, search for information
about your need.
 If you are worried about healthy eating you
can look in the magazines or ask experts what
product you should eat and an expert can
suggest you Shan Foods.
 9. GROUP INFLUENCES
 The great features of Shan's attractions include
continuous good taste, high quality
preservation, friendly and attractive packaging
and availability.
 it keeps loyal customers satisfied with the
delicious taste.